Murtuza Merchant's Linkedin Analytics

✬ Over a decade's experience as an accomplished leader in communication and multichannel content creation. ✬ Ensuring all content is brand-focused, compatible in terms of style, quality and tone of voice, and optimized for search and user experience for all channels of content comprising online, social media, email, point of purchase, mobile, video, print and in-person ✬ Defining content strategy that supports and extends marketing initiatives, both short- and long-term, determining the techniques suitable for the brand and why with a key focus on the continuous evolvement of tactic ✬ Managing writers, editors, content strategists; be an arbitrator of best practices in grammar, messaging, writing, and style ✬ Integration of content activities within traditional marketing campaigns and leading/go-to-market strategies ✬ Creating marketing campaigns, in-store communication, messaging triggers, and gathering consumer insights through qualitative and quantitative research ✬ Strong background in developing integrated campaigns across multiple channels that include broadcast (video, blogs, websites, newsletter and other offline channels) ✬ Synthesizing intricate concepts and convey them in easy, meaningful and jargon-free language for articles, blogs, press releases and social media posts, etc.