Cherrymedia

Founder

YouTube

Content Creator

Owled Media

Sr Associate Content Strategist

GeeksforGeeks

Hosted 100+ live webinars on their main YouTube channel and communicated with people from big tech companies like Amazon, Google, Microsoft, Uber, Morgan Stanley and many more. 

Worked with the management team to find new content ideas that are relevant to the current audience and figuring out the right questions to ask the guests.

Video Creator

Amazon

SDE Intern

CodeChef-VIT Student Chapter

Outreach Lead

Core Committee member at CODECHEF-VIT

ALPHARULE

I worked on their main website and made it from scratch. During my work period, I demonstrated my leadership qualities and implemented my skills in the best possible manner.

Frontend Web Developer

Yellow Class

I worked in the marketing team as well as content creation for the social media updates.

Content and social media

Hey! I am Muskan and I do many things because most of you even I am just figuring out and doing everything that challenges me on a daily basis!

You can call me a software engineer, YouTuber, content creator, content writer, etc. I love to create content and talk to new people, which I can do via my channel!
I am also a free lancer in the growth and management of your social media and have 3 clients currently. 

I love to guide people and mentor them so that even they can fulfill their dream of getting into a big tech company. My learnings From all the 4 internships I did and personal projects help me guide others and mainly tell them the mistakes I did so that they don't repeat the same!

I am currently growing my social media as well and have a good amount of knowledge on how to strategies your content to grow it faster. I can help you take your business to next level and see results!

so contact me if you want a social media marketing strategy, a web developer, or a content creator (written or video) and I will be happy to help in all possible ways!

3 BIG mistakes I made till now.


While I know it's good to put out your wins I see a lot of times people on LinkedIn over glorify freelance life.

Let me share my mistakes and what cost me a LOT not just in terms of money but my overall growth.


📌 Charging extremely high without a portfolio
3 years back when I started I saw all the viral reels and how people lay out the dream life of a freelancer. I continued to believe it in 2023.

I gave clients high rates and heard NO from all the possible places. The simple reason was I did not have testimonials to showcase.

Later on, I decided to understand the market rates and charged a bit lower so that I give my clients an incentive to work with me. Now when I have an amazing portfolio of working with 25+ clients even when I charge 3X of what I charged initially they are more than happy to work with me because I have proven results.

📌 I thought I could do everything myself

The worst mistake anyone can probably make. If you want to scale you need to have a team and you need to trust them with the work. 

At the start it will be really tough as your work is like a baby for you but trust me unless you learn the art of delegation you will never rise up to the mediocre freelancer stage.

Hire people who can do certain things even better than you. Do not feel intimidated by this at all.

📌 Saying YES to every inbound lead
I have finally learnt the art of saying NO. Just like a freelancer/agency is right for the client even the client should be right for you. Do not lower your rates a lot just because of the fact you want to increase the number of clients. 

Give discounts for sure but make sure the value you are getting in return is worth it.

Tell me the major mistake that you made in 2023.

hashtag

#mistakes #2023 #learnings #freelancelife 

Muskan Agarwal  

If you are a CEO or a founder I can definitely help you | Former intern @Amazon

3 BIG mistakes I made in 2023.


While I know it's good to put out your wins I see a lot of times people on LinkedIn over glorify freelance life.

Let me share my mistakes and what cost me a LOT not just in terms of money but my overall growth.


📌 Charging extremely high without a portfolio
3 years back when I started I saw all the viral reels and how people lay out the dream life of a freelancer. I continued to believe it in 2023.

I gave clients high rates and heard NO from all the possible places. The simple reason was I did not have testimonials to show case.

Later on, I decided to understand the market rates and charged a bit lower so that I give my clients an incentive to work with me. Now when I have an amazing portfolio of working with 25+ clients even when I charge 3X of what I charged initially they are more than happy to work with me because I have proven results.

📌 I thought I could do everything myself

The worst mistake anyone can probably make. If you want to scale 

I moved to Hyderabad almost an year ago and living alone has been crazy but so exciting. 


[1] You realise you are capable of things that you think you’d never be able to do. On days when your house help won’t turn up you realise you won’t get cleaned utensils or room you have to do it yourself. It just imparts me from all the comforts of life but it’s tiring yet satisfying. 

[2] There are days when you feel like you really need someone and just sit with someone whom you can trust. You will miss being at home the most at this point. 

[3] I have explored so many cafes and restaurants alone and I don’t really feel the need to be with someone to be happy. I have learnt how I can be happy with myself and it is a super power I believe. 

[4] As someone who has extreme social anxiety I have learnt the art of meeting people inperson and doing everything to go out of my comfort zone. 

[5] Best part: I met a founder of a mutli million dollar company. I literally just randomly reached out to him on DMs and I was amazed to see the response. (I’ll post about the whole conversation really soon)

[6] You realise how you cannot trust anyone and everyone. People will literally eat you up for their own good so after meeting so many such people I have realised how to stay safe from “humans”

So yes! So far so great. I will definitely suggest that if you are early in your career and  it’s possible build something outside your home city. Let go of all the comforts and you explore things you never thought you are capable of. 

The next plan is to take my first solo trip in 2024. I really want to do it and have been procrastinating from a very long time.

Kind of scared you can say! 

But do let me know if you can suggest any places for my first solo trip :P

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Investments that you should do as an entrepreneur.

I have neglected these for quite a lot of time but you should not.

[1] A Reliable and Powerful Laptop: For almost two years, I've been using a 13-inch MacBook Pro, and I can confidently say that it has been an absolute game-changer. Its ability to handle multiple tasks and numerous open tabs simultaneously, without freezing or lagging, has tremendously increased my productivity. While a MacBook can be an investment, the return on investment in terms of performance and efficiency is well worth it.

[2] A High-Storage Smartphone: In today's digital age, our smartphones have become an extension of our work tools. Investing in a device with ample storage capacity ensures that you never run out of space for your essential apps, files, and media.

[3] A Conducive Work Environment: Whether it's a dedicated office space or a comfortable home setup, having a well-designed and inspiring work environment can significantly impact your mindset and productivity. While the cost of rent may seem high initially, the long-term benefits of a space that fosters focus and creativity cannot be overstated.

[4] Cloud Storage (Google Drive): For far too long, I made the mistake of not investing in cloud storage. However, once I started using Google Drive, which costs only a nominal fee per month, I realized the convenience of having all my files and documents centralized and accessible from anywhere. It's a small investment that can save you from a lot of organizational headaches.

[5] Reliable Household Help: As an entrepreneur, time is your most valuable asset. Investing in trustworthy household help can alleviate the burden of daily chores and allow you to dedicate more time and energy to your business ventures.

These five investments may seem small individually, but collectively, they can have a profound impact on your entrepreneurial journey. 

By equipping yourself with the right tools and resources, you can streamline your workflow, boost your productivity, and ultimately, increase your chances of success.

#investment #tool

A Reliable and Powerful Laptop: For almost two years, I've been using a 13-inch MacBook Pro, and I can confidently say that it has been an absolute game-changer. Its ability to handle multiple tasks and numerous open tabs simultaneously, without freezing or lagging, has tremendously increased my productivity. While a MacBook can be an investment, the return on investment in terms of performance and efficiency is well worth it.
A High-Storage Smartphone: In today's digital age, our smartphones have become an extension of our work tools. Investing in a device with ample storage capacity ensures that you never run out of space for your essential apps, files, and media.
A Conducive Work Environment: Whether it's a dedicated office space or a comfortable home setup, having a well-designed and inspiring work environment can significantly impact your mindset and productivity. While the cost of rent may seem high initially, the long-term benefits of a space that fosters focus and creativity ca

I wish I had known about LinkedIn Boolean before.


It just changed my lead generation game forever.

Read carefully:

You can run a Boolean search on LinkedIn by combining keywords with operators like AND, NOT, and OR during your search.

📌 Quoted searches [""] : For an exact phrase, enclose the phrase in quotation marks.

For example, type "product manager". You can also use quotation marks if you want to find someone with a multi-word title.

📌 OR searches: Type the word OR (capital letters) to see results that include one or more items in a list. 

This typically broadens your search results. For example, "sales OR marketing OR advertising”.

📌 NOT searches: Type the word NOT (capital letters) immediately before a search term to exclude it from your search results. 

This typically limits your search results. For example, "founder NOT marketeer".

It will show you all founders who are not marketeers

📌 AND searches: AND searches: Type the word AND (capital letters) to see results that include all items in a list. 

This typically limits your search results. For example, "CMO AND BFSI".

It will show you all the people who are CMOs and are in BFSI sector. You can keep adding the ANDs to filter down your search.

📌 Parenthetical searches [()] - To do a complex search, you can combine terms using parentheses. 

For example, to find people who have "VP" in their profiles, but exclude "PA to VP" or SVPs, type VP NOT (PA OR SVP).

This will help you save hundreds of hours and reach out to the right people. For the longest time, I believed that doing more reachouts was the only way possible but now I understand doing more and doing targeted research is even more possible.

#leadgen #growth #boolean

I wish I had known about LinkedIn Boolean before.



It just changed my lead generation game forever.

Read carefully:

You can run a Boolean search on LinkedIn by combining keywords with operators like AND, NOT, and OR during your search.

📌 Quoted searches [""] : For an exact phrase, enclose the phrase in quotation marks.

For example, type "product manager". You can also use quotation marks if you want to find someone with a multi-word title.

📌 OR searches: Type the word OR (capital letters) to see results that include one or more items in a list. 

This typically broadens your search results. For example, "sales OR marketing OR advertising”.

📌 NOT searches: Type the word NOT (capital letters) immediately before a search term to exclude it from your search results. 

This typically limits your search results. For example, "founder NOT marketeer".

It will show you all founders who are not marketeers

📌 AND searches: AND searches: Type the word AND (capital letters) to see resu

What NOT to do on different sections on LinkedIn.

This can make or break your LinkedIn profile because people optimize it the wrong way.

FEATURED SECTION
❌ Don't: pinning posts with the most amount of likes & comments.
✅ Do: Putting a CTA (can be to book a call) or some posts where your authority is shown (maybe an award or a post with the book you wrote)

ABOUT SECTION
❌ Don't: only talk about what you work or what you sell
✅ Do: start with your story-> problem that your target client faces -> tell how you can help & your company -> end with a CTA along with a number of clients/some proven results.

EXPERIENCE
❌ Don't: just write where you worked
✅ Do: Tell exact areas of expertise. Tell what results you achieved in a quantifiable manner. (Eg: I was able to give a 13% rise in sales by applying XYZ strategy)

BANNER
❌ Don't: just put a picture & crowd with what you sell and CTAs & your picture
✅ Do: Just a single line that targets your client's problem + (optional) hd image of yourself.

Did you make any such mistakes?

#linkedIn #growth #branding

What NOT to do on different sections on LinkedIn.



This can make or break your LinkedIn profile because people optimize it the wrong way.



FEATURED SECTION

❌ Don't: pinning posts with the most amount of likes & comments.

✅ Do: Putting a CTA (can be to book a call) or some posts where your authority is shown (maybe an award or a post with the book you wrote)



ABOUT SECTION

❌ Don't: only talk about what you work or what you sell

✅ Do: start with your story-> problem that your target client faces -> tell how you can help & your company -> end with a CTA along with a number of clients/some proven results.



EXPERIENCE

❌ Don't: just write where you worked

✅ Do: Tell exact areas of expertise. Tell what results you achieved in a quantifiable manner. (Eg: I was able to give a 13% rise in sales by applying XYZ strategy)



BANNER

❌ Don't: just put a picture & crowd with what you sell and CTAs & your picture

✅ Do: Just a single line that targets your client's problem + (optional) 

Don’t build a PERSONAL BRAND on LinkedIn, if: 


-> you don’t need access to the millionaires and top 1% of the community.

-> you don’t want to generate more leads 

-> you don’t want people to know about what you do for more potential collaborations

-> you don’t need help in hiring the right talent for your team

-> you don’t want investors for your business 

-> you don’t want brand sponsored posts

If you think that you fit into the points mentioned above then great you can skip personal branding. 

But if think it’s not you then start today. 

DM me “help” and I’ll help you get started. 

#growth #personalbranding

I have gate keeped this trick for quite some time but not anymore.


If you are someone running a media agency or providing services as a freelancer to brands to improve their digital presence this one trick can help you get good qualified leads.

[1] Look for companies who are running Meta ads. The process is very simple search meta ads library on Google. Go to the first link.

[2] On the dashboard choose the location where you want to target clients then select all. 

After that, it will ask it you to type a keyword. 

[3] Type a keyword and it will give you all the ads currently running with that keyword in the description or meta tag in the desired region. Eg: you want to target companies in the fintech 

Now you know the list of companies that are interested in having a digital presence and additionally, they are spending money to do so.

Make an excel sheet of those companies and see what they are lacking and how you can help them.

Eg: if they do not have a good website and you are a developer pitch then how you can do it better. If the content is not great and you are a content writer pitch them how you can write better content for them. 

Show them how your services can give a better ROI as compared to the money that they are already spending.

If you are someone who is just starting out and is struggling to find the right set of clients this will work magic.

Let me know if you already knew it before?


#leadgen #growth #meta

I have gatekeeped this trick for quite sometime but not anymore.


If you are someone running a media agency or provide services as a freelancer to brands to improve their digital presence this one trick can help you get good qualified leads.

[1] Look for companies who are running Meta ads. The process is very simple search meta ads library on google. Go on the first link.

[2] On the dashboard choose the location where you want to target clients then selected all. 

After that it will ask it you type a keyword. 

[3] Type a keyword and it will give you all the ads currently running with that keyword in description or meta tag in the desired region. Eg: you want to target companies in fintech 

Now you know list of companies that are interested in having a digital presence and additionally they are spending money to do so.

Make an excel sheet of those companies and see what they are lacking and how you can help them.

Eg: if they do not have a good website and you are a developer pit

Is creator mode getting removed from LinkedIn?


Yes, you heard it right.

As I mentioned before as well it’s going to get harder to grow on this platform and LinkedIn is planning to move towards that.

They want this platform to be much more than a job-hunting platform form. While they don’t want to make it a second Instagram they surely want people to share their insights and expertise with others and grow.

Here are updates -

[1] Creator mode on/off:
The creator mode toggle will be removed.

It will be available to everyone and you don’t have to choose to be a creator.

[2] Profile changes
Currently, the default button is “connect” but now it will be “follow”.

You can change it but by default LinkedIn wants you to follow people based on the content they share.

[3] Profile hashtags:
This has already been implemented. The hashtags that impacted the reach have been removed.

You can still add hashtags in the About section.

[4] About section:
The About section will be moved to the top of the profile and not after the featured and activity sections.

This feature has been rolled out for some countries but it will be implemented globally by 2024.

Here are the major changes and my take is that LinkedIn wants and make sure your strategy is up to date with the latest changes.

What is your take on these updates?

#algorithm #creator #growth

Creator mode getting removed from LinkedIn?


Yes you heard it right.

As I mentioned before as well it’s going to get harder to grow on this platform and LinkedIn is definitely planning to move towards that.

They want this platform to be much more than a job hunting platform form. While they don’t want to make it a second Instagram but they surely want people to share their insights and expertise with others and grow.

Here are updates -

[1] Creator mode on/off:
The creator mode toggle will be removed.

It will be avaiable to everyone and you don’t have to choose to be a creator.

[2] Profile changes
Currently the default button is “connect” but now it will be “follow”.

You can definitely change it but by default LinkedIn wants you to follow people based on the content they share.

[3] Profile hashtags:
This has already been implemented. The hashtags which impacted the reach have been removed.

You can still add hashtags in the about section.

[4] About section:
The about section w

Recently I was watching Nikhil Kamath's podcast where Ghazal Alagh mentioned a very interesting thing.


She said that LinkedIn helped her a lot when she and her husband were just starting Mamaearth.

She wanted someone who could help her with the formulation. Because she did not have a beauty or research background she simply started looking for people on this platform. 

She said “on LinkedIn you can specifically search for research and development people who are in personal care products”

She got the email ids of the relevant people from here. Out of the 35 people whom she cold mailed 3 reverted back. 

She found the right manufacturing partner and also the scientist couple who helped them with getting the right formulation.

Imagine she found the relevant leads in 2016 when there were lesser people on this platform but with every passing year the number of people using LinkedIn is increasing exponentially.

Just to put some stats here:

👉🏻 LinkedIn has 65 million business decision-makers and 10 million C-level executives

👉🏻 Over 92% of Fortune 500 companies use LinkedIn.

👉🏻 LinkedIn is responsible for 80% of the B2B leads from social media.

I think LinkedIn was relevant 10 years back and it is even more relevant today. Posting on linkedin is not just for better branding or to become an influencer.

For entrepreneurs weather you are building a D2C brand or B2B ignoring building a personal brand on LinkedIn can be a huge loss. 

You cannot even imagine who notices you on this platform. There are so many people that I have networked with, so many leaders from different industries that I could talk to only because I decided to stay active here. 

All the 1000+ leads that I have gotten in the last 2 years are because I decide to share my expertise here and how can I help. 

People might not always engage with my post but they do read it. 

So if you are a entrepreneur, someone looking for a job, someone wanting to build something but not sure how it’s high time you start building your personal brand and a good network on LinkedIn. 

The best time to start posting on LinkedIn was 5 years back the second best time is now. 

You will thank yourself 2 years later that you started today. 

How has LinkedIn helped you? 

Put down in the comments below 👇🏼 

#linkedin #entrepreneur 

Recently I was watching Nikhil Kamath’s podcast where Ghazal Alagh mentioned a very interesting thing.


She said that LinkedIn helped her a lot when she and her husband was just starting Mamaearth.

She wanted someone who can help her with formulation. Because she did not have a beauty or research background she simply started looking for people on this platform. 

She said “on LinkedIn you can specifically search for research and development people who are in personal care products”

She got the email ids of the relevant people from here. Out of the 35 people whom she cold mailed 3 reverted back. 

She found the right manufacturing partner and also the scientist couple who helped them with getting the right formulation.

Imagine she found the relevant leads in 2016 when there were lesser people on this platform but with every passing year the number of people using LinkedIn is increasing exponentially.

Just to put some stats here:

👉🏻 LinkedIn has 65 million business decision-make

90 DAYS months. 1701K impressions (yes you read that right). 24k+ followers.

He had a dead profile that went to a viral account everyone is engaging from. This is one of the best case studies in the last 5 years and a success story.

Yes, this is not something that even I or any personal brand strategist sees regularly.

But we successfully did it. Applied all the strategies that I have learnt in the past 5 years and you can see the results.

Let's see the WHY's.

-> He did not micromanage at all:
A lot of times clients tend to micromanage every little thing which hinders my creativity and ultimately impacts the profile negatively. Being actively engaged is a very good thing but having trust and acceptance that they know the platform goes a long way. 

This client gave me 200% freedom to experiment with different kind of posts, formats, and stories.

-> Strategy
We had a solid strategy of posting 5 times a week. but served an Indian audience as well. So we made sure that the time of the posts are varied to serve both audiences.

-> Engaged with every single comment
His stories were very amazing and a lot of people engaged in comments so I made sure to not even leave a single comment go unnoticed. We made everyone feel like they were seen.

-> 1-2 hours engagement
Liked and commented on people's posts in his niche and also re shared a couple of them. LinkedIn is a community platform and LinkedIn loves when you support others.

 -> Personalised connection request
I have A-B tested it with at least 20-30 profiles that personalised connections have a 15% higher acceptance rate and I did the same with him. We not only got a lot of acceptance but also 10+ leads.

I will not tell the other basic rules of writing a good post as I have already stated them so many times here. But the above ones I still see a lot of people miss out on.

When his account grew even more than my own I felt happier and the way people appreciated the ORGANIC content made me feel that I was going in the right direction.

Put any 1 non-generic advice in comments that helped you or your client grow on LinkedIn.

hashtag

#successstory #client


90 DAYS months. 1701K impressions (yes you read that right). 24k+ followers.

 had a dead profile which went to a viral account everyone is engaging from. This is one of the best case studies in the last 5 years and a success story.

Yes, this is not something that even I or any personal brand strategist sees regularly.

But we successfully did it. Applied all the strategies that I have learnt in the past 5 years and you can see the results.

Let's see the WHY's.

-> He did not micromanage at all:
A lot of times clients tend to micromanage every little thing which hinders my creativity and ultimately impacts the profile negatively. Being actively engaged is a very good thing but having trust and acceptance that they know the platform goes a long way. 

This client gave me 200% freedom to experiment with different kind of posts, formats, and stories.

-> Strategy
We had a solid strategy of posting 5 times a week. but served an Indian audience as well. So we made sure that the time of th

Swiggy will now help users in finding their pets. 🐶🐱

Pet Parents can directly report a missing pet on the app and the network of delivery partners will help in locating the pet. 

To be honest, I did not see this coming!

Is this just a heartwarming idea or a great business idea too? 

#pawlice #swiggy

People spend thousands of dollars on a perfect website with a good design and great optimization.

But when you come on their LinkedIn which can give them 3X ROI they will have an informal picture with no banner.

Weird :p

If you are into marketing and love creativity then you will love this! 

https://lnkd.in/g-peNXwZ

Please check it out you will not regret it I swear

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