Cherrymedia

Founder

YouTube

Content Creator

Owled Media

Sr Associate Content Strategist

GeeksforGeeks

Hosted 100+ live webinars on their main YouTube channel and communicated with people from big tech companies like Amazon, Google, Microsoft, Uber, Morgan Stanley and many more. 

Worked with the management team to find new content ideas that are relevant to the current audience and figuring out the right questions to ask the guests.

Video Creator

Amazon

SDE Intern

CodeChef-VIT Student Chapter

Outreach Lead

Core Committee member at CODECHEF-VIT

ALPHARULE

I worked on their main website and made it from scratch. During my work period, I demonstrated my leadership qualities and implemented my skills in the best possible manner.

Frontend Web Developer

Yellow Class

I worked in the marketing team as well as content creation for the social media updates.

Content and social media

Hey! I am Muskan and I do many things because most of you even I am just figuring out and doing everything that challenges me on a daily basis!

You can call me a software engineer, YouTuber, content creator, content writer, etc. I love to create content and talk to new people, which I can do via my channel!
I am also a free lancer in the growth and management of your social media and have 3 clients currently. 

I love to guide people and mentor them so that even they can fulfill their dream of getting into a big tech company. My learnings From all the 4 internships I did and personal projects help me guide others and mainly tell them the mistakes I did so that they don't repeat the same!

I am currently growing my social media as well and have a good amount of knowledge on how to strategies your content to grow it faster. I can help you take your business to next level and see results!

so contact me if you want a social media marketing strategy, a web developer, or a content creator (written or video) and I will be happy to help in all possible ways!

When I left Amazon to build my agency Cherrymedia full time my CTC was 45L, and for someone in their 20s in India, that is a LOT of money.

and everyone would think no one with that salary would want to leave their job.

But one thing that surprised me during lunch-time conversations- 

Almost 70%-80% of my team members (even the seniors making 3x as compared to me ) wanted to do something of their own and I am seeing this trend increasing every year.

People often want guidance on how to start.

Disclaimer - both job and startup has it's own pros and cons and nothing is good or bad. I have seen so many people thrive after leaving jobs but a lot of them regret so take your decision wisely.

(2 of my team members have called me after I left to ask how to start building something of their own and to guide them)

2 major things stopping them - 
What if I fail & my idea does not sustain? 
I don't have enough money to sustain myself.
I don't have time to work on my startup (biggest lie - as if you really want something you will find time - just sacrifice some outings & team dinners :P)

How did I do it & you can do it too.
Build something in parallel and before you leave have "backup funds" with you that will sustain you in months when you cannot earn enough.

There is always some risk involved as 90% of startups fail so choose your battle wisely. Don't listen to anyone and everyone on the internet. Think about it and take a step.

Jeff Bezos compiles it in 2 lines -

"The risks are probably not as big as you perceive and the opportunities may be bigger than you perceive"

At last - the most successful people I know are risk-takers and extremely optimistic about themselves :)

Muskan Agarwal

Helping brands with marketing | Founder @Cherry Media | ex-Amazon | GHC scholar

2024 is about to end and it was a year of so many firsts, so many highs, and a lot of lows too. 

1- took my dream Europe trip and I always dreamt of going to Paris but this year could make it my reality, ate the best chocolates in Brussels. (To die for!!)
2- scaled Cherrymedia to 50+ clients and launched 2 new services in August. (Website development and Instagram management)
3- gifted my mom her first iPhone and my parents their first international trip. 
4- learnt how to drive 
5- crossed 40k on LinkedIn (goal was 50k but that’s okay) and 11k on Instagram. Finally stopped procrastination. 
6- started eating healthy on a consistent basis 
7- took a family vacation after almost 4 years.
8- made a lot of founder friends 
9- cut down my coffee consumption (it was super difficult) and moved to green tea/matcha 🍵 
10- the most special - saw my first Ferrari 🏁🏁🏁😭
11- worked with hdfc bank for an exciting offline marketing project. It was for sure a dream client!! Loved every bit of it and learnt a lot of cool stuff.

I don’t think I’ll stop if I start jotting down everything. Hahaha 

I was still not able to fulfil one which I wrote in my last year's post which was taking a solo trip. Hoping to do that in 2025.

Cheers to a new year! 

To bigger and better things but don’t forget to take care of yourself as nothing is possible if you are not healthy. 

#newyear

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This One Habit Has Completely Changed My Life.

Every day, I send one message to someone I genuinely admire. 

Now, this is very different from cold outbound emails where you're pitching services or selling something. 

This message is purely a note of appreciation—not at all transactional.

I reach out to people because I respect their work, not because I want something from them. 

It’s simply a way of showing gratitude and a willingness to connect.

You’d be surprised how many successful people are open to engaging, mentoring, or even staying connected. 

One message a day means 30 messages in a month, and 365 in a year. Even if only 10% respond, that's still a big win.

These are people I truly look up to, the ones from whom I want to learn. Over time, I’ve been fortunate to get replies from one of the most sucecsful entrepreneurs of the country, politicians that help me understand a part that I haven’t explored at all, and founders abroad whose products we use in our day to day life.

Don’t assume someone’s too big to respond.

Just give it a try—you never know what opportunities await with a simple message of appreciation.

Do you reach out to people everyday? 

#linkedin #outreach #habit

This One Habit Has Completely Changed My Life.

Every day, I send one message to someone I genuinely admire. 

Now, this is very different from cold outbound emails where you're pitching services or selling something. 

This message is purely a note of appreciation—no at all transactional.

I reach out to people because I respect their work, not because I want something from them. 

It’s simply a way of showing gratitude and a willingness to connect.

You’d be surprised how many successful people are open to engaging, mentoring, or even staying connected. 

One message a day means 30 messages in a month, 365 in a year. Even if only 10% respond, that's still a big win.

These are people I truly look up to, the ones from whom I want to learn. Over time, I’ve been fortunate to get replies from one of the most sucecsful entrepreneurs of the country, politicians that help me understand a part that I haven’t explored at all, and founders abroad whose products we use in our day to day life.



Less than 20 days for 2024 to end.

23 pieces of advice I want to give to anyone starting on LinkedIn from scratch.

📌 Optimize your profile first: Create a compelling headline, write a concise but impactful summary, and showcase your skills and experiences.
📌 Use a professional photo: Don't shy away from posting a high-quality, professional-looking picture. It's your first impression.
📌 Craft a compelling headline: Go beyond just your job title. Include your expertise and value proposition.
📌 Connect strategically: Focus on quality over quantity. Connect with people in your industry or those who share your professional interests.
📌 Engage meaningfully: Comment thoughtfully on posts from influencers and peers in your field. Add value to conversations.
📌 Initiate conversations: Reach out to people in your industry. Build relationships proactively.
📌 Post consistently: Aim for 4-7 posts per week to build momentum and visibility.
📌 Respond to comments: Reply with substantial comments (12+ words) to foster engagement and build community.
📌 Use AI tools judiciously: Don't rely entirely on AI for content creation. Use it for ideas or to polish your writing, but maintain your authentic voice.
📌 Research thoroughly: Share well-researched, data-driven content to establish credibility and provide value.
📌 Stay algorithm-savvy: Keep up with LinkedIn's algorithm changes and trending features.
📌 Incorporate Multiple pictures: currently LinkedIn is promoting multiple picture format and you should use it too.
📌 Create visual content: Use tools like Canva to design eye-catching carousels and infographics.
📌 Develop a content strategy: Plan content for different stages of the funnel (ToFu, MoFu, BoFu) to attract and nurture your audience.
📌 Tell your story: Share personal experiences and lessons learned to make your content relatable and unique.
📌 Showcase your expertise: Write articles or create posts about your area of specialization to position yourself as a thought leader.
📌 Engage with LinkedIn features: Utilize polls, events, and LinkedIn Live to boost engagement and reach.
📌 Join and participate in groups: Find relevant LinkedIn groups in your niche and contribute valuable insights.
📌 Cross-promote wisely: Share your LinkedIn content on other platforms, but tailor it to each platform's style.
📌 Use hashtags strategically: Include 3-5 relevant hashtags in your posts to increase discoverability.
📌 Celebrate others' achievements: Congratulate connections on their milestones to strengthen relationships.
📌 Track your analytics: Regularly review your post performance and profile views to refine your strategy.
📌 Be patient and consistent: Building a strong LinkedIn presence takes time. Stay committed to your strategy and adjust as needed.

Repost if you found it helpful or tag one person that you think will benefit.

#linkedIn #growth

I wish I had known about LinkedIn Boolean before.

It just changed my lead generation game forever.

Read carefully:

You can run a Boolean search on LinkedIn by combining keywords with operators like AND, NOT, and OR during your search.

📌 Quoted searches [""] : For an exact phrase, enclose the phrase in quotation marks.

For example, type "product manager". You can also use quotation marks if you want to find someone with a multi-word title.

📌 OR searches: Type the word OR (capital letters) to see results that include one or more items in a list. 

This typically broadens your search results. For example, "sales OR marketing OR advertising”.

📌 NOT searches: Type the word NOT (capital letters) immediately before a search term to exclude it from your search results. 

This typically limits your search results. For example, "founder NOT marketeer".

It will show you all founders who are not marketeers

📌 AND searches: AND searches: Type the word AND (capital letters) to see results that include all items in a list. 

This typically limits your search results. For example, "CMO AND BFSI".

It will show you all the CMOs in the BFSI sector. You can keep adding the ANDs to filter down your search.

📌 Parenthetical searches [()] - To do a complex search, you can combine terms using parentheses. 

For example, to find people who have "VP" in their profiles, but exclude "PA to VP" or SVPs, type VP NOT (PA OR SVP).

This will help you save hundreds of hours and reach out to the right people. For the longest time, I believed that doing more reachouts was the only way possible but now I understand doing more and doing targeted research is even more possible.

#leadgen #growth #boolean

I wish I had known about LinkedIn Boolean before.


It just changed my lead generation game forever.

Read carefully:

You can run a Boolean search on LinkedIn by combining keywords with operators like AND, NOT, and OR during your search.

📌 Quoted searches [""] : For an exact phrase, enclose the phrase in quotation marks.

For example, type "product manager". You can also use quotation marks if you want to find someone with a multi-word title.

📌 OR searches: Type the word OR (capital letters) to see results that include one or more items in a list. 

This typically broadens your search results. For example, "sales OR marketing OR advertising”.

📌 NOT searches: Type the word NOT (capital letters) immediately before a search term to exclude it from your search results. 

This typically limits your search results. For example, "founder NOT marketeer".

It will show you all founders who are not marketeers

📌 AND searches: AND searches: Type the word AND (capital letters) to see resul

I was talking with one of my potential clients recently when we were discussing about the project.

He said, "Muskan, you're sounding so convincing." To be truly honest - I wasn't even trying to sell.

Over the last 6 years I have realised the best sales pitch is when you don't sell.

Let me explain-
You don't tell them to buy your product/service without actually making them understand the value -

-> The Art of Not Selling
Don't push your product or service. Instead, help them understand: What it's like to work with you
The benefits they'll gain from choosing you
Why you're the best fit and what unique value you bring
Prioritize Understanding their needs

-> My Approach
In every meeting, whether we close or not, I always: Offer genuine, helpful suggestions
Tell them the strategy that they can adopt
What platforms they should focus on
Provide quick wins they can implement right away
Be transparent about what you can and cannot do

When you genuinely care about your clients' success, your success naturally follows.

By focusing on adding value and solving problems, you naturally create a compelling case for collaboration.

What do you think is the best way to sell?

Nobody really talks about the realities of the agency business and let me do the hard talk-

[1] invest in the right software rather than just hiring tons of people.

- having more number of team members will not help if your process is messed up 
- invest in software that improves the team. It will be cheaper and faster.

[2] Stop taking sample projects 

- This is applicable after you have a good roaster of clients 
- Say no to all trial work in your past portfolio, your credibility says it all.

[3] Do not agree 100% on what the client is saying 

- Your job is to guide them on what is best for them and what can get them the outcome.
- If a client is super stubborn then make sure you inform them that you cannot promise them the results.

[4] Don’t always go out of the scope 

- After working with almost 200+ clients, I have figured that there will always be some clients who feel they can ask you to do anything just because they are paying you. 
- Please understand and learn to say no. 
- Even letting go of these clients if they don’t respect the scope is okay.

[5] don’t expect your team to work as hard as you do 

- one of the most irritating qualities of a founder who expects this 
- they are not making as much as you are and are not bound to go out of the way for everything.

Let me know if you want part 2 of this. 

Hope this helps :) 


#startup #agency #truth

Learn. Do. Learn. Do. Learn. Do. Learn. Do

Rather than 

Learn. Learn. Learn. Learn. Learn. Do. Do. Do

Haha hear me out 

I have always been an execution first person and maybe it’s because I’m a lil (:p) impatient but it has worked the best for me. 

When I had my Amazon interview I actually did start by doing leetcode questions on topics I weren’t even very confident about and whenever I got stuck in any question I understood that topic, finished and question and moved to the next one. 

Today whenever I talk to students, new freelancers or anyone wanting to start or learn something new I always suggest them to start by doing it. 

Think about any skill:

-> Wanna write? Start writing.
-> Wanna design? Start designing.
-> Wanna start a business? Stop planning, start doing.

You will keep listening to fancy courses, or fancy podcasts but unless and until you get your own hands dirty, you actually get to implement me you cannot learn enough.

Perfectionism is a myth. 

You get perfect by doing something over and over again. It cannot be that you “learn to be” perfect and then 1 day you do something perfectly. 

To all the overthinkers, the perpetual planners, the "one more course" addicts: Stop. Start. Do.

Do you believe in learning by executing?

My 10th math teacher told me this trick to solve problems and I didn’t know it will become a life lesson.

👏🏼Quick story - 

We all have had this situation while solving that 1 math problem. 

You feel all your steps are right but the answer is wrong.

It was so irritating right ??

My coaching teacher, Sanjay Sir, told me, “Muskan, if you ever get stuck like this, don’t just revisit your work; start the entire question from scratch.” 

I remember thinking, “yarrr, that seems like such a waste of time.”

To my surprise - 

Most of the questions got resolved with a right answer when I attempted from scratch.

Rechecking everything took me way more time than just doing it again from scratch. 

I was just sitting one day - you can say thinking about everything in the world when I realised - 

I implement his advice today, often without realizing where it all started. 

Whenever I face a personal or professional problem that isn’t resolving despite multiple attempts, I just start over. 

I consider all aspects and look at it from a new perspective. Trust me, more than half the time, this helps me resolve the issue.

I don’t know the deep science behind it, but if you are someone struggling with a problem  treat it like the “math problem” don’t shy away from starting from scratch. 

Sometimes, it can actually save time and help you understand the minor mistakes that can lead to bigger problems.

Sanjay sir I tried finding you on LinkedIn but I couldn’t :( but if you are reading this thank you teaching me this invaluable life lesson.🙏🙏

#lesson

Please don’t add everyone as a connection on LinkedIn. 

I remember couple of years back if anyone had 500+ connections that used to be a symbol of pride.

The reality is very different.

I have 5,633 connection requests pending on my LinkedIn account, and accepting them will surely increase some thousand followers for me.

But do you know the cons of it? 

[1] Feed is cluttered with so many posts that you will miss the ones that are important to you. 

[2] you will have huge followers but no engagement which will lower your reach further.

Remember on LinkedIn if you have 100 followers and get 10 likes (10% audience engagement), it is better than 1000 followers and 10 likes (1% engagement) 

LinkedIn will always always always promote a profile with high engagement (comments, likes, saves and reposts)

First-degree connections are the most important ones. Choose them wisely.

On LinkedIn there isn’t any way to remove a set of people (by some filters like designation) at once so remove is a huge pain. 

As you have to manually check and remove so be careful while accepting.

90%+ people never remove connections once added.

Quality > quantity

“Muskan I don’t know how to start with LinkedIn ?” “Muskan I don’t have post ideas” 

If you are someone with questions like these you should keep reading. 

Step 1-
Know your why? 
Why do you want to post content on LinkedIn? Are you a business owner who wishes to build your personal brand? 

Pushing out content without a strategy will not help you.

Step 2-

Optimise your profile 

LinkedIn is divided into multiple blocks and you need to optimise each and everyone of them. I have created a detailed checklist on how to optimise your profile (guaranteed better than all the LinkedIn paid courses available on the internet :p)

Do DM me if you need the same happy to share it. 

Step 3 -

Start creating. 

Most common question - “I don’t know what to post”

Sit and reflect on your last 5 years and divide your content into different buckets. Examples - personal posts, results (not necessary for you to have clients post this - can be personal projects), thought leadership posts (something informational in your niche).

If you wish to see the video I created on exact same topic you can check out the first link in comment. 

Step 4 -

Distribution + Engage with others - if you don’t support others please don’t expect others to super you. 

People in your niche and people whom you wish to work with (ratio 70-30 in start then 50-50 once you have an engaged audience)

Step 4 -

Don’t use a lot of AI-generated content. Trust me people know it.

Use it for grammar checks, and getting ideas. Value-added content and personalisation go a long way. 

Don’t use it just because it’s easy.

And yes I won’t stretch this any further. 

The most important thing is to start now. 

What issues do you face when it comes to consistently posting on LinkedIn? 

Let's not wait for 2025 to kickstart with LinkedIn ❤️

#linkedin #growth

“Muskan I don’t know how to start with LinkedIn ?” “Muskan I don’t have post ideas” 

If you are someone with questions like these you should keep reading. 

Step 1-
Know your why? 
Why do you want to post content on LinkedIn ? Are you a business owner who wish to build your personal brand. 

Pushing out content without strategy will not help you.

Step 2-

Optimise your profile 

LinkedIn is divided into multiple blocks and you need to optimise each and everyone of them. I have created a detailed checklist on how to optimise your profile (guaranteed better than all the LinkedIn paid courses available on the internet :p)

Do DM me if you need the same happy to share it. 

Step 3 -

Start creating. 

Most common question - “I don’t know what to post”

Sit and reflect your last 5 years and divide your content into different buckets. Example - personal posts, results (not necessary for you to have clients to post this - can be personal projects), thought leadership posts (something inform

Profile reviews are fun.

I have shot a few more which I’ll be publishing in coming months. 

If you want me to review your profile comment your profile link. I choose random profiles.

This is part 1. Part 2 will be publishing tomorrow. 

Bye:)

If you are someone obsessing over video content on LinekdIn this one is for you :)

Part -2 of profile review. 

Part 1 in my last post. 

If you want your profile to be reviewed drop a comment below. I pick random profiles for review.

Happy new year to all of you. ❤️

To bigger and better adventures in 2025 and looking forward to everything that is year has to offer.

I’ll be in Delhi this coming week!

If you are a founder / creator around I’d love to meet up or if there are any interesting events happening do drop me a DM! 

Excited !!

These 8 TEDx talks totally changed my life and are worth every single second. 

If you want to be a great leader, and better at conversations so people want to listen to you, stop procrastinating, improve your body language, be happy and follow passion and perseverance then these TEDx talks are for you.


1. Inside the mind of a procrastinator- https://lnkd.in/gMmbkSiw

2. Your body language may shape who you are- https://lnkd.in/gMHm_dQd

3. How to speak so that people want to listen- https://lnkd.in/gnWkZuBh

4. What makes a good life? Lessons from the longest study on happiness- https://lnkd.in/gG9e7v8y

5. The puzzle of motivation- https://lnkd.in/gP6tm4JZ

6. 10 ways to have a better conversation- https://lnkd.in/gXXq2aeP

7. Grit: The power of passion and perseverance- https://lnkd.in/gMeCfnhZ

8. How great leaders inspire action- https://lnkd.in/guttXGdY

Suggest any one of your favourite TedX talks for everyone to watch!

Save for later!

#motivation #tedx

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