Philip Morris International

- Acting as Data Product Owner for CRM & Consumer Program Analytics
- Developing innovative B2C data solutions & data products that enhance the commercial engine
- Driving CRM & omnichannel CX businesses with strategic & performance insights in multiple categories

Data Product Manager | CRM & Consumer Program Analytics

- Acting as Insights & Analytics partner for Consumer Programs (e.g. loyalty, referral etc.) team to drive the program performance, optimization and development for smoke-free business category
- Demonstrating various insights and analytics procedures, explore all available data sources (incl. transactional data, survey-based consumer research, etc.) to produce useful insights and facilitate data-driven decisions
- Leading and driving global advance analytics initiatives, projects and data products
- Managing omnichannel consumer experience analytics projects from ideation to the delivery
- Enhancing consumer experience strategies and consumer journeys with the measurement frameworks, optimal channel/program engagement mix

Projects:
- Next Best Action: Developing the global measurement framework on next best action marketing in an omnichannel perspective

Consumer Insights & Analytics Manager

Elsevier

- Led the Customer Analytics & Value Analytics tools and solutions within the organization
- Defined the analytics strategy for senior stakeholders (primarily sales)
- Initiated, planned and managed global, cross-functional, and analytical projects
- Gathered the requirements, translated them into business problems and developed the solutions
- Provided sales analytics, customer analytics and product analytics solutions across Elsevier
- Played a key role in the multimillion worth of complex deals with the insights
- Created deal strategies, value stories for the customers
- Showed subject matter expertise in big data analytics (>5 TB) and web analytics by using Adobe Analytics data and Sprinklr
- Leveraged the data culture, data literacy & data storytelling within the company
- Used the analytical platforms Tableau, Snowflake (SQL) & KNIME extensively
- Sustained the knowledge management within the team in JIRA, Confluence & GitHub
- Built relationships with Sales, Marketing, Business Development & Digital teams

Sales Analytics & Enablement

BSH Turkey

- Led & chaired the Data Governance Council (8 people) that includes data owners from different business units and improving the relationships/coordination between the business and IT
- Defined the analytics strategy, market intelligence framework, D2C (Ecommerce) analytics, and implementation of them
- Led, hired & coached 2 part-time colleagues in the team
- Added value to the business with data-driven, technological & agile solutions (e.g. machine learning algorithms, data science projects) and helped them in decision-making processes
- Led the analytical projects, improving them, and ensured the sustainment
- Consulted with senior stakeholders (including CEO), pricing, product, sales & marketing teams and provided actions & insights directly
- Generated, extracted directive, actionable insights with interactive dashboards for the top management
- Worked with Sales, Pricing & Sales Strategy, Data Science, Consumer Experience, Product Management & Brand Marketing teams in harmony & collaboratively
- Managed the data providers & vendors, improved the relationships, acted as the key point of contact
- Identified the business needs and provided analytical solutions to shape the future of the retail
- Developed machine learning algorithms/models to calculate the sales potentials per district, and cluster products according to their specifications (KNIME)
- Tracked the channel development actions and the performances of the retail business
- Encouraged and leveraged Data Science within the organization with the Data Science Club

Retail Business Development/Analytics

Pfizer

- Played a key role to establish the team which delivers services to EU and AfME (+30 countries)
- Managed 5+ strategic & key accounts for sales & marketing
- Administered Salesforce.com based CRM systems (e.g. Veeva)
- Administered multiple customer databases (e.g. Salesforce.com)
- Led knowledge management and continuous improvement projects in the team
- Led report rationalization projects
- Led & coached the automation team (5 people)
- Delivered the calculation of targets, attainments & bonuses for field forces in the markets
- Generated customer insights and business analytics to business partners via reporting (IMS/IQVIA, customer & marketing data)
- Pioneered, identified, initiated, and led optimization, standardization, and automation projects 
- Prioritized the demands in JIRA, following-up SLAs, ensured the high-quality service delivery to the markets
- Improved JIRA with JQLs, reports and dashboards
- Managed vendors for technical support required tasks
- Shared best practices and training the team on both hard and soft skills
- Generated innovative ideas and implementing them in the team

Data Process Specialist

Mercedes-Benz Türk A.Ş.

- Administered IT Shop, implemented new services
- Assisted team with budget & inventory management, reporting
- Kept track of e-invoices
- Pioneered cloud implementations for the sales & after sales applications

Projects: 
- PEP Notebook Project: Services are forwarded, the project is planned and replacement from desktop pc to notebook is completed for 150+ long-term trainees.
- Mobile Device Replacement Project: Mobile devices are replaced for 600+ employees including the senior stakeholders, tests, plans and service implementations are completed.

PEP Trainee -  IT

Vestel

V-Pusula Program - All TV manufacturing steps especially after sales processes, how the agreements are done, how to analyze data from customers, how to communicate with the customers are learnt. Data that is untidy for specialists in the department are prepared and analyzed, process flowcharts for customers are made, and communication and computer skills are improved.

Customer Intern

Global data, analytics & technology professional with 6+ years of experience.

Interested in Data Science, Analytics, Business Development, Strategy, Consumer Experience and People Management.

Key specialties:

* Strong capacity to manage multiple tasks/projects on strict timelines
* Great written and verbal communication skills in English & Turkish
* Great capability to work in a team, and lead the team directly and indirectly
* Motivating & coaching the team, developing a culture, and improving the people
* Having global project management experiences with international and cross-functional teams with lean, agile, SCRUM methodologies
* Valuable business analysis & analytics capacity with research, comparison, data governance and data visualization skills
* Strong technical capability in Tableau, SQL, Snowflake, Amazon Redshift, Adobe Analytics, Salesforce, Sprinklr, Marketo, Python, KNIME, Alteryx, JIRA, Confluence, GitHub, Highspot, Databricks, MS Office applications
* Proactive and innovative approach, going the extra mile
* Driving the changes, change management
* Open to learning new & different things, and learning fast
* Continuously looking for improvements with an agile mindset
* Data literate & driving data literacy across an organization
* Driving consumer experience insights and analytics within the organization globally

Taplio

Mustafa Molla's Linkedin Analytics

Want to drive more opportunities from LinkedIn?

Taplio

.css-1jgreyo{background-image:linear-gradient(284deg, rgba(39,43,72,1) 0%, rgba(33,47,183,1) 100%);color:transparent;-webkit-background-clip:text;background-clip:text;}Mustafa Molla's Linkedin Analytics

Want to drive more opportunities from LinkedIn?

Mustafa Molla's Linkedin Analytics