Smartwyre

Business Analyst

Reach plc

● The driving force behind the creation of a company-wide system which will be used to
gain insights on market opportunities, demographics, and competitor data through the
IPSOS IRIS program.
● The lead on IPSOS IRIS within the entire network and responsible for Ad Hoc Queries.
● I manage EXCO level targets focused on local and youth audience.
● I am also responsible for data related to Affiliate Revenue.

Audience & Content Analyst

Beiersdorf

● Instrumental in generating category visualisations, managing point of sale information
and trade promotions.
● Took a key role on post promotional evaluation in the business with an especial focus on
their elasticities and promotional effectiveness.
● Created a dashboard to manage the average unit price of products and empower
business decisions.
● Additionally, produced a gross margin dashboard which identified over £500,000 worth
of opportunities.

Taplio

Mustafe Sheikh Mohamed's Linkedin Analytics

Mustafe Sheikh Mohamed

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