Mustansir H.'s Linkedin Analytics

I have 3 years experience in BI Analytics ‘& Digital Marketing and over 17 years in web applications development. Currently, I work as Digital Marketing Consultant at 8dot Digital where I lead a cross-functional team of seven, building BI solutions, dashboards and Machine Learning models to improve digital marketing and advertising performance, improve customer experience through customer journey maps, A/B tests and end-user behaviour analysis. I'm deeply passionate about creating technology driven solutions that increase marketing ROI while improving UX for customers. Previously, I worked at Logicserve Digital as a Lead Data Scientist, developing data models to forecast Lead Scores, conversions and ad campaign performances for Search Ads, Programmatic and Display Ads, YouTube ads and Social Media ads. During this tenure I had the opportunity to setup big-data analytics tools (i.e. BigQuery, Amazon RDS, Apache Kafka, Airflow, Data Studio, etc.), creating and mantaining models and onboarding new data sets.