The Growth Agency.

Spearheaded the development of data-driven digital marketing strategies and solutions, leveraging expertise in data modeling, audience analysis, customer journey mapping, and campaign performance analysis across multiple digital channels and platforms.

Demonstrated exceptional leadership skills, driving the implementation of comprehensive data strategies that ensured compliance with data privacy and protection regulations, and successfully migrating key European clients to GDPR-compliant Piano Analytics.

Developed and implemented advanced Business Intelligence (BI) dashboards, providing executive-level decision-makers with at-a-glance KPIs and forecasts to inform strategic business decisions.

Designed and implemented data solutions and reporting automations within the organization, significantly improving data quality and team productivity.

Collaborated with cross-functional teams to conceptualize and execute data-driven digital marketing use cases, driving informed decision-making and maximizing campaign effectiveness.

Utilized expertise in data modeling, audience segmentation, and customer journey mapping to derive actionable insights, elevating digital marketing performance across multiple platforms and driving business growth.

Key Accomplishments:
- Successfully migrated key European clients to GDPR-compliant Piano Analytics
- Developed advanced BI dashboards for executive-level decision-making
- Improved data quality and team productivity through data solutions and reporting automations
- Developed comprehensive data strategies ensuring compliance with data privacy and protection regulations
- Collaborated with cross-functional teams to drive data-driven digital marketing use cases

Head of Data

8dot Digital

Spearheaded the successful transition from Google Analytics 3 (GA3) to Google Analytics 4 (GA4), ensuring seamless data analysis and actionable insights.

Led the migration and configuration of Google Tag Manager (GTM) for GA4, enabling comprehensive tracking and measurement across digital platforms.

Orchestrated the implementation of GA4 integrations, streamlining data collection and analysis for enhanced digital performance monitoring.

Developed comprehensive dashboards and reporting solutions, providing real-time visibility into key performance indicators (KPIs) and metrics, enabling data-driven decision-making.

Leveraged advanced AI and machine learning models to drive business intelligence, marketing, and sales initiatives, optimizing lead scoring, audience segmentation, and forecasting essential performance indicators.

Collaborated with cross-functional teams to identify data requirements, strategize data-driven solutions, and drive digital transformation initiatives, ensuring alignment with organizational goals.

Fostered a culture of innovation and continuous improvement by continuously exploring and implementing cutting-edge technologies and methodologies to enhance data accuracy, reliability, and actionability.

Key Accomplishments:
- Successfully transitioned from GA3 to GA4, ensuring effective data analysis and actionable insights
- Migrated and configured GTM for GA4, enabling comprehensive tracking and measurement
- Implemented GA4 integrations, streamlining data collection and analysis for enhanced digital performance monitoring
- Developed comprehensive dashboards and reporting solutions, providing real-time visibility into key performance indicators and metrics
- Leveraged AI and machine learning models to drive business intelligence, marketing, and sales initiatives

Digital Analytics and Transformation Specialist

Logicserve Digital

As a seasoned data professional with a passion for driving business growth through data-driven insights, I led the data and insights team at Logicserve Digital for a year. In this role, I oversaw the development and implementation of data-driven solutions, leveraging advanced analytics and machine learning techniques to drive business outcomes.

I worked closely with cross-functional teams to integrate data insights into marketing strategies, optimize campaign performance, and improve overall agency efficiency. My expertise in data analysis, machine learning, and data visualization enabled me to deliver actionable insights that informed strategic decision-making across the agency.

With a strong background in data science and marketing, I am well-versed in leveraging data to drive business growth and improve customer engagement. I am excited to leverage my skills and experience to drive business success in my next role.

Key Accomplishments:
- Spearheaded the development and implementation of machine learning models for customer segmentation and lead scoring, driving strategic business decisions and revenue growth.
- Led the design and integration of custom attribution models for a large travel and tourism brand, optimizing marketing spend and ROI.
- Resolved complex data discrepancies between Google Analytics and backend data, ensuring data-driven decision-making and minimizing business risk.
- Developed customer journey maps to optimize conversion paths and improve customer experience, driving business growth and customer loyalty.

Data & Insights Director

Aurea Software

Developed system diagrams, data flows and solution architecture for large enterprise systems through software design patterns. Agile methodologies based project planning and progress tracking. Development effort estimation, critical path analysis and risk mitigation. Resource provising and ramp-up planning. Function point analysis for effort estimations. Developed automated unit tests for ensuring software quality, build success. Release planning. Version management through Git repositories.

Solutions Architect

Deloitte Consulting

Took on various challenging and new roles in technology consulting across domain verticals such as Healthcare, Insurance and Risk & Regulatory. Worked and excelled in a multi-disciplinary and versatile team performing activities such as preparing RFP responses, solution pitch deck preparation, architecture development and validation, DevOps setup, application development and testing. Achieved 2 promotions with Exceeding Expectations ratings each time. Deputed to USA client locations twice to collaborate with client teams and deploy solutions to production.

Senior Consultant

Ness Technologies

Spent initial years into building career as a software developer having worked on varied technologies and sizes of projects ranging from websites to backend database systems. Focused on writing quality, modular and structured code by following coding best practices, software design patterns and following requirements to the point. Was quick to explore and learn various aspects of software development and maintenance during this time which resulted in becoming a sought-after team member on all projects.

Senior Software Engineer

Seasoned digital marketing leader with over 20 years of expertise in leveraging data-driven insights, BI analytics, and machine learning to drive marketing excellence. Adept at spearheading cross-functional teams, pioneering innovative BI solutions, and crafting intuitive dashboards for enhanced customer experiences. Proven track record in developing cutting-edge data models, forecasting lead scores, conversions, and campaign performance across advertising channels. Proficient in implementing and optimizing big data analytics tools like BigQuery and Ads Data Hub.

Demonstrable track record in planning, implementing and optimizing web analytics tools such as Google Analytics, and GDPR compliant Piano Analytics along with Google Tag Manager, Google Ads, Meta and ecommerce conversion tracking and KPI measurements.

Demonstrated success in revolutionizing marketing strategies, elevating ROI, and fostering collaborative environments that nurture creativity and innovation. Skilled in journey mapping, rigorous A/B testing, and insightful end-user behavior analysis to enhance digital marketing and advertising efficacy.

Seeking opportunities to collaborate with visionary industry leaders and drive digital transformation, unlocking unprecedented growth opportunities through data-driven marketing strategies and customer-centric solutions.

Taplio

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