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Director of Marketing

Virtuance

Virtuance is a service-based technology company that provides photography and 3D virtual tours for leading real estate brands nationwide.

Vice President of Marketing

With previous experience being a company's first marketer, I joined Virtuance to spearhead the creation of the marketing department and to scale existing efforts to prepare the company for rapid growth. 

I've helped drive double-digit monthly growth through a robust content strategy, demand generation, SEO, SEM, and product-led marketing efforts.

Head of Growth

Howl at the Moon

Founding member of the corporate marketing team, I created and developed the brand, marketing, and beverage strategies for the company. 

► Managed 40+ annual multi-market and single location marketing campaigns including lead generating promotions, grand openings, and re-activation campaigns. Implemented automation tools to enhance productivity over social media outlets, content management, design, sales, and project management teams. 

► Increased brick and mortar traffic through strategic digital channels including SEO/PPC, AdWords, Facebook ads, social media (Facebook, Twitter, Instagram, Pinterest), original content creation, e-mail marketing, field marketing, and traditional channels including print, direct mail, and sponsorships.

► Oversaw, trained, and mentored local event sales managers with year over year growth in all sectors including a 23% increase in same store event sales. 

► Directed and executed multiple website re-designs, and alterations to SEO strategy resulting in rapid increases in traffic, conversions, and social media followers.

► Executed beverage program that generated six figures in annual sponsorship dollars and 5% increase in year over year beverage sales using trend analysis, market research, menu creation, and LTO campaigns.

► Developed fundraiser for breast cancer outreach foundation which generated $28,000 in donations annually through specialty drink campaign.

National Director of Marketing and Sales

Managed social media efforts, content creation, marketing technology needs, email marketing campaigns for entire company. Developed loyalty campaigns to increase on-premise traffic as well as promotions to increase online leads for sales team.

Marketing Manager

Sports Illustrated

Brand Marketing Ambassador

University of Nebraska-Lincoln

Psychology Research Assistant

Full-Stack Marketing Exec | Brand Builder | Content Creator | Team Builder | AI Alchemist

I'm a full-stack marketer with 15 years of experience building the marketing function at SMBs in the technology and hospitality industries. 

I enjoy creating marketing strategies as much as I do executing them while building a team that supports growth across all revenue-building initiatives. 



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