RW Jones Agency

Help develop and evolve RW Jones Agency’s fractional Chief Marketing and Communications Officer (CMCO) offerings. In addition to building the CMCO focus area, I serve as a fractional CMCO and senior advisor and conduct organizational audits to make recommendations to elevate strategic marketing and communications at universities and colleges across the United States.

Senior Vice President

California State University-Dominguez Hills

Advanced brand equity, developed integrated and standardized communications strategies, led cross-functional teams, and influenced change management while evolving the team’s mindset from transactional to strategic partnership.

Associate Vice President, Communications and Marketing

University of California Education Abroad Program

Developed and implemented comprehensive strategic marketing to support the vision, mission, and student engagement and recruitment goals for UCEAP, the largest study abroad program in the United States. Encouraged and supported innovative marketing and communications team. Led integrated branding, content strategy, and website redesign project. In collaboration and consultation with Directors' Council members, stakeholders, and campus study abroad office staff, formulated strategy to increase UCEAP's visibility on nine University of California undergraduate campuses. Interpreted and utilized enrollment trends to work with senior staff to determine program development portfolio opportunities. Photographed study abroad locations and UCEAP alumni engagement events for inclusion in marketing pieces. Interviewed alumni and students to promote the benefits and value of study abroad. Managed UCEAP's crisis communications and maintain the media policy while serving as the official spokesperson for UCEAP.

UC Academic Advising Conference 2019 Presenter - Study Abroad Advising for Inclusion: Tools to Promote Diversity Abroad
NAFSA 2016 Presenter - Education Abroad Marketing Strategies for Underrepresented Student Groups.

Marketing and Communications Director

Western Michigan University

Branded all aspects of the College of Arts and Sciences, from the online presence to the physical space. Strengthened public relations outreach. Created a comprehensive communications plan within the College of Arts and Sciences and expanded development efforts. Encouraged academic leaders to identify and promote their identity to prospective students. Oversaw designs for marketing collateral, and edited and created marketing text for print and web. Promoted the value of liberal arts, managed social media sites, and developed collaborative relations with units and departments across Western Michigan University.

Director of Marketing and Communications, College of Arts and Sciences

Semester At Sea / ISE

Created a comprehensive educational campaign for students, faculty, staff, and their families on the role of alumni on the future of Semester at Sea. Supervised six work-study students in organizing and promoting common experiences events and fundraisers.

Fall 2011 Alumni & Development Coordinator

University of Indianapolis

Developed marketing communication for the Office of Alumni Relations, including the production and distribution of electronic communications like Hound Bytes, UIndy's monthly alumni e-Newsletter. Responsible for website maintenance and led a website redesign. Served as the advisor for the Student Alumni Association, a student leadership organization.

Assistant Director for Alumni Relations

Starwood Hotels & Resorts

Created presentations, wrote print copy for advertising, updated internet copy, edited advertising materials, coordinated familiarization trips for incentive groups, prepared billing, prepared spreadsheet reports, interpreted data and organized data collateral for trade shows for Starwood Hotels and Resorts - French Polynesia Region.

Marketing Assistant

California State University

Fielded calls for the Vice President of University Advancement, greeted students, visitors and faculty members, performed internet research, and created spreadsheets.

Administrative Assistant

Cole Publishing

Provided developmental, structural, and grammar editing for manuscripts.

Copy Editor

US Department of Justice

Drafted reports of witness interviews, coordinated funding for Civil Fraud Section, wrote citizen response letters, composed closing memos, conducted research, initiated investigations on witnesses, prepared subpoenas, analyzed evidence, managed databases, and created pleadings indexes.

Paralegal Specialist

Creator, collaborator, and innovator who has impacted higher education brand elevation for nearly 20 years. Having established and expanded marketing and communications strategies for advancement, academic affairs, international education, and university enrollment marketing and branding, Myla has a thorough understanding of and appreciation for cross-divisional interdependence. Current responsibilities include advancing brand equity, standardizing internal communications, leading cross-functional teams, developing integrated communications for the university strategic plan, and influencing change management. Intentionally builds teams of strategic partners and leaders by focusing on emotional intelligence, active inclusion, disruptive thinking, and intentional connection.

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