M. Yalcin Parmaksiz, Ph.D.'s Linkedin Analytics

• 20+ years of experience in digital & traditional marketing management. • Professor at University Canada West, Conestoga College, UPES India, Ontario Tech University, and Lambton College. • Ph.D. in Marketing @ Yildiz Technical University & MBA @ Istanbul Technical University • Managed French-based Webedia (Boxoffice.com in the U.S.) in Paris and Istanbul for nine years. • Selected as one of the best 200 Google Maps Local Guides worldwide and invited to Google H.Q, California, in 2019. The list he created was ranked first among the top five in the world. • American Marketing Association (AMA) Professional Certified Digital Marketer, Facebook/Meta, Blueprint Certified (Digital Marketing Associate), Google Ads & Analytics Certified, Amazon Ads, Certified, Snapchat Ads Certified, SEMrush Certified, IBM & Data Camp Data Science Certified, Tableau Community Leader & Consumer & Executive Sponsor Certified, Evernote Certified, Linkedin, Marketing Certified, Apple Search Ads Certified, DMI Pro Certified, Shopify Certified. • Solid background in business development, data mining, and team management. • Growth Beyazperde.com as Turkey's No:1 movie website with over 10 million unique visitors, with 87% of traffic generated through Google organic search. • Created effective customer acquisition and retention models for key customer segments of online dating and bookselling sites via IBM SPSS Modeler. These predictive models analyzed customer behaviour and provided valuable insight to develop strategies for better audience targeting. • His start-up's first mobile app, "Fink You" ranked at 9th position in the Photo & Video category in Canada AppStore in 2014.