Kick Funnel

CEO & Consultante Croissance Digitale

CEO & Head of Growth

Nextgroup

As Head of Acquisition, my aim is to increase visibility and lead generation for Nextgroup's various brands using relevant digital marketing levers. Management of 2 Social Media Manager + web, video and SEA agencies. Budget : 350K. 

- Digital strategies : lead and design acquisition strategies in an inbound marketing, leadgen and data driven based approaches. I use various digital marketing levers  such as SEA, video marketing, content marketing, SEO, e-mailing, social media.. 

- Data analysis : Collect and combine datas from websites visitors and clients (CRM) in order to draw actions accordingly on every digital levers. Ensure reliable data through a correct implementation of tags using Google Tag Manager. Reporting : Google Data Studio. 

- Websites redesign (5) : creation of wireframe and site arborescence according to data, SEO and UX best practices. Optimisation of sites' acquisition (CTA, forms, site speed..). Technical SEO implementation, on and off page optimisation, keywords research and content optimisations. 301 mapping. HTTPS & HTTP2.

- Content marketing : lead and design content marketing strategies + launch of 3 blog in an inbound and SEO logic. 

- Video marketing : (in collaboration with a video agency) launch of a video marketing campaign in order to increase brand awareness and lead generation. 

- E-reputation : build a strong e-reputation using Trustpilot, Google My Business and social media. 

- Social Media : manage social media optimisation in order to build a strong relationship with customers. Creation and launch of facebook ads and instagram paid campaigns.

Head of Acquisition

My purpose as Traffic Manager for Nextgroup was to increase trafic, lead acquisition and visibility of Nextgroup's various brands. To serve that purpose, I had to leverage different strategic webmarketing levels :  

- SEA : develop and monitor paid search, retargeting and display campaigns across Google Ads and Bing Ads. Management of an SEA agency. Annuel budget : 300K

- SEO : Boost the organic search on Google and Bing to increase the group's websites visibility. Review technical SEO issues and recommend fixes. Optimise website content and write SEO compliant articles. On and off page optimizations. Conduct Keyword research and analysis. Ensure that all websites are SEO and Google Friendly. 

- Performance tracking : Implementation of tags on every websites using Google Tag Manager. Ensuring the data is entirely reliable. 

- Social Media Management : develop fresh and engaging content for 10 social media accounts ( Facebook, Twitter, LinkedIn & Instagram) using Hootsuite. Community management, e-reputation monitoring, KPIs analysis mainly engagement and followers recruitment. 

- E-mailing campaigns : launch of e-mailing & newsletters campaigns to ensure customer loyalty and create interest and opportunity among potential clients. 

- Web analytics : data analysis and monitoring using Google Analytics, Google Ads, Bing Ads, Social Media platforms and CRM. 

**KPIs : 
Trafic : +30% 
Conversions : Google Ads : +10% vs Y-1. 
Bing Ads : +91% vs Y-1. 
Facebook Ads : +224% vs Y-1. 
ROI : +1109% 
Génération de leads CRM : +10% vs Y-1.
Facebook : +24.9% followers.
LinkedIn : +68.9% followers. 
Twitter : +1% followers.
Instagram : +94,8% followers.

Traffic Manager (SEA - SEO - SMO - SMA )

Microsoft

I have collaborated on a daily basis with Account Managers to ensure the clients got an enhanced customer experience on Bing Ads Platform.
• Growing existing business : implemented and optimized campaign performance using internal tools and data analysis (Competition analysis, traffic quality, Share of Voice, campaign and keywords performance) and Introduced and sold new features to advertiser.
• Growing new business : onboarded new customers and educated them on the Bing Ads platform and campaign management.
• Customer relationship management : built a strong relationship with customers, by providing solutions and services that met and exceeded expectations.
• Customer Experience : collaborated with internal teams to improve customer satisfaction by removing blockers, resolving issues and creating a more seamless customer experience.

Account Coordinator and Onboarding Specialist - Bing Ads - French and UK markets 

Edenred France

Developed sales support tools for the sales force about the main products : Ticket Restaurant®, Ticket Kadéos®, Ticket CESU : 
• Managed Budget 
• Developed quality contents and defined the communication strategy according to the target type. 
• Supervised the graphic chain and monitored suppliers/ agencies relationships. 

Assisted the SMB Market Manager in the implementation of conquest and loyalty programs : 
• Designed and monitored mailing and e-mailing campaigns in collaboration with the Direct Marketing department. 
• Designed and monitored targeted marketing operations by business segment.
• Developed partnerships : negotiated with partners, implemented and monitored partner contracts. 
• Preparation of majors events and exhibitions. 

Assisted the External Communications Manager in organizing events for major corporate accounts and ensuring brand image. 
Developed quality contents for HR / CSR blogs, website and Social Media.

Operational Marketing & External Communication Assistant - Edenred France (Accor Services)

La Maison Bleue

Webmarketing Project Manager - La Maison Bleue

SILIAS TRADING

Import Export Assistant

International Chamber of Commerce UK

Executive team Assistant

Société des Meilleurs Ouvriers de France

Administrative Assistant

+200% traffic on your site with SEO 🔥

Hello 👋 nice to e-meet you ! 
Let me introduce myself. I am Myriam, a Digital Marketing and cooking passionate (the best sushi in town according to my mum), 

For 8 years, I worked in marketing, starting with advertising (SEA) then over time I discovered and deepened search engine optimisation (SEO) and digital acquisition. 

So I support my clients in their various digital projects:

- SEO on Google and Bing.
- Digital strategy
- Content marketing (editorial strategy)
- Conversion rate optimization

My results :

📈 Up to +350% SEO traffic in less than a year.
📈 Up to +225% conversion thanks to landing page optimization
📈 Up to + 150% sales in almost a year.
📈 +9.3 M€ turnover for my clients.

To contact me :

👉 Send me an email here: myriam@kickfunnel.io or a 💬 on LinkedIn

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