Content Writer

SUCCESSBREW

Content Lead

Voice Over Artist

Medium

Blogger

CipherACE Technologies

Director PR, Branding and Communication

Powering up AI, SaaS, and Health brands to build brand authority and drive conversions through content | SaaS Content Writer | Health Content Writer

Imagine potential clients/customers eager to engage with your AI, SaaS, or HealthTech brand without hesitations about pricing. They’re not just aware of your brand; they’re confident in your product’s ability to deliver the exact solutions they’re looking for.

But these desires can feel like an uphill battle when you don’t nurture a receptive audience right from the start.

Here’s why… 

I’ve seen brands aware of the importance of building authority, capturing the right customers, and boosting revenue, yet unable to do so. 

The reason? Gaps in content strategy and content that doesn’t capture attention and drive action.

Now imagine having:
- Blogs organically ranking high on SERP
- Presentation decks generating business revenue
- Content that resonates with your audience and drives conversions
- Social media strategy generating leads, sign-ups, and successful community

Sounds like a dream scenario, right?

It can be your reality.
And that’s where I come in.

𝐖𝐢𝐭𝐡 3+ 𝐲𝐞𝐚𝐫𝐬 𝐨𝐟 𝐞𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞 𝐰𝐨𝐫𝐤𝐢𝐧𝐠 𝐰𝐢𝐭𝐡 𝐈𝐧𝐝𝐢𝐚𝐧 𝐚𝐧𝐝 𝐠𝐥𝐨𝐛𝐚𝐥 𝐜𝐥𝐢𝐞𝐧𝐭𝐬, 𝐢𝐧𝐜𝐥𝐮𝐝𝐢𝐧𝐠 𝐂𝐄𝐎𝐬, 𝐬𝐭𝐚𝐫𝐭𝐮𝐩𝐬, 𝐫𝐞𝐩𝐮𝐭𝐞𝐝 𝐛𝐫𝐚𝐧𝐝𝐬 𝐚𝐧𝐝 𝐚𝐠𝐞𝐧𝐜𝐢𝐞𝐬, 𝐚𝐧𝐝 20+ 𝐛𝐥𝐨𝐠𝐬 𝐫𝐚𝐧𝐤𝐢𝐧𝐠 𝐨𝐧 𝐆𝐨𝐨𝐠𝐥𝐞'𝐬 𝐟𝐢𝐫𝐬𝐭 𝐩𝐚𝐠𝐞, 
𝐈'𝐯𝐞 𝐥𝐞𝐚𝐫𝐧𝐭 𝐭𝐡𝐞 𝐭𝐫𝐢𝐜𝐤𝐬 𝐨𝐟 𝐭𝐡𝐞 𝐭𝐫𝐚𝐝𝐞.

The thing is...With compelling audience-centric content and targeted strategies, you can:
🚀𝘕𝘢𝘳𝘳𝘢𝘵𝘦 𝘺𝘰𝘶𝘳 𝘉𝘳𝘢𝘯𝘥 𝘴𝘵𝘰𝘳𝘺
🚀𝘉𝘶𝘪𝘭𝘥 𝘺𝘰𝘶𝘳 𝘱𝘦𝘳𝘴𝘰𝘯𝘢𝘭 𝘣𝘳𝘢𝘯𝘥
🚀𝘙𝘢𝘯𝘬 𝘺𝘰𝘶𝘳 𝘣𝘭𝘰𝘨𝘴 𝘰𝘯 𝘴𝘦𝘢𝘳𝘤𝘩 𝘦𝘯𝘨𝘪𝘯𝘦𝘴’ 𝘧𝘪𝘳𝘴𝘵 𝘱𝘢𝘨𝘦𝘴
🚀𝘎𝘦𝘵 𝘴𝘵𝘢𝘬𝘦𝘩𝘰𝘭𝘥𝘦𝘳𝘴 𝘵𝘩𝘳𝘰𝘶𝘨𝘩 𝘱𝘰𝘸𝘦𝘳𝘧𝘶𝘭 𝘗𝘪𝘵𝘤𝘩𝘥𝘦𝘤𝘬𝘴
🚀𝘐𝘯𝘤𝘳𝘦𝘢𝘴𝘦 𝘵𝘳𝘢𝘧𝘧𝘪𝘤 𝘵𝘰 𝘸𝘦𝘣𝘴𝘪𝘵𝘦 𝘵𝘩𝘳𝘰𝘶𝘨𝘩 𝘤𝘰𝘮𝘱𝘦𝘭𝘭𝘪𝘯𝘨 𝘤𝘰𝘱𝘺𝘸𝘳𝘪𝘵𝘪𝘯𝘨

When you’re ready to make these results yours without losing sleep or your peace of mind, 
I’ll craft tailored content solutions aligned with your content marketing goals.

DM me “CONTENT GROWTH”, and I’ll share the details.

I choose writing as my career thinking I'd only have to write and not communicate much (verbally)

Cut to today,

I do more talking than writing😂
The introvert in me is disappointed by my choice of career.

But I'm grateful for what I'm doing.


I've been MIA
But not for any extraordinary reason.
I'm just lazy and overwhelmed at times.


I'll be more active starting this month. 🙈
And I want it to be something you'd like reading without getting bored. 

So what do you want to see more in my posts?

#mythriwrites #contentwriting

Mythri Bharadwaj

Content Partner for AI, SaaS, and Health startups | Content Writer | Content Strategist | Personal Branding

I got 5 website copy revamp projects just based on one thing.

The best part? I didn't share samples of my previous work

Nope, these were not leads through referrals or outreach.

So, what did the trick?

If you want your website to work this hard for you,
Drop me a message for a website audit or revamp.

#mythriwrites #webcopy #contentstrategy #saasmarketing

Make your website work for you

As the founder of an early-stage startup, your first focus is customer acquisition. And you're feeling pressured to "𝘨𝘦𝘵 𝘰𝘶𝘵 𝘵𝘩𝘦𝘳𝘦"  ASAP.

You've heard time and again that pushing out content helps in customer acquisition at a fraction of the cost in the long run.
So you're exploring a dozen marketing channels at once—blog posts, social media, guest articles, the whole shebang.

But hold on.

If you've got a small content team, you're probably not seeing the expected results.
Your team might be feeling overwhelmed, struggling to keep up with the constant demand for content across so many channels.

Here's the thing:

The "get out there" mentality often leads to a multi-channel marketing approach, which sounds great in theory—spreading your net wide to reach a larger audience.
But for early-stage founders with limited resources, it can be a recipe for disaster.

Instead, swap the shotgun approach for a laser-sharp strategy that drives results without burning out your team.

Here's how to do it:

1️⃣ 𝐊𝐧𝐨𝐰 𝐘𝐨𝐮𝐫 𝐂𝐮𝐬𝐭𝐨𝐦𝐞𝐫𝐬 𝐁𝐞𝐭𝐭𝐞𝐫 𝐓𝐡𝐚𝐧 𝐓𝐡𝐞𝐲 𝐊𝐧𝐨𝐰 𝐓𝐡𝐞𝐦𝐬𝐞𝐥𝐯𝐞𝐬
Data-driven insights are gold in the Indian market. Conduct user research, analyze website behavior—understand their problems and desires intimately. This is your North Star.

2️⃣𝐇𝐚𝐯𝐞 𝐚𝐧 𝐨𝐫𝐠𝐚𝐧𝐢𝐜 𝐜𝐨𝐧𝐭𝐞𝐧𝐭 𝐟𝐮𝐧𝐧𝐞𝐥 𝐭𝐨 𝐝𝐫𝐢𝐯𝐞 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐜 𝐫𝐞𝐬𝐮𝐥𝐭𝐬
Attract your target audience with blog posts, case studies, or industry insights that solve their problems and establish you as an expert. Leverage platforms like LinkedIn and X to share those insights, engage with your TA, and drive them to your website.

3️⃣ 𝐄𝐯𝐞𝐫𝐲 𝐜𝐥𝐢𝐜𝐤, 𝐞𝐯𝐞𝐫𝐲 𝐥𝐞𝐚𝐝, 𝐞𝐯𝐞𝐫𝐲 𝐜𝐨𝐧𝐯𝐞𝐫𝐬𝐢𝐨𝐧 𝐭𝐞𝐥𝐥𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲
Use website analytics (Google Analytics) and marketing tools (HubSpot) to understand what content resonates and which channels drive leads. Focus your resources on what marketing efforts are driving results and double down on what's working.

Focus on these core strategies and build a sustainable foundation for growth. This not only helps you acquire customers but also retain them in the long run.

If you’re feeling overwhelmed by content creation, what’s your biggest content marketing struggle?

Let’s figure out a solution together.

#mythriwrites #saasmarketing #B2Bcontentstrategy #contentwriting

We’re experiencing high bounce rates on our website.

Our page is gaining more traffic but conversion rates are way lower.

We see that visitors aren’t sticking around or taking the action we want them to.


These were the exact words I heard during recent audit calls with founders of early-stage SaaS startups. 


If you’re a founder, this is your cue to check whether your homepage/landing page is creating confusion.

(Check my previous post to know how.)


Once you’ve identified the issues, check out the carousel.


#mythriwrites #saasmarketing #website #B2Blandingpage

Solve your homepage confusion & increase conversion

In 2021 when I joined linkedin, I was consumed by FOMO.


I would see all the LinkedIn experts and influencers churning 2 posts everyday.

And continually stressing that if you don’t write/post a certain way you’ll lose your footing.


It made me believe that pumping out as much content as possible was the only way forward.

But…


Thanks to my laziness I couldn’t execute it. lol.

Or here’s what would’ve happened:

—I’d be constantly stressed and burnt out

—Endlessly churning out shallow content

—All my content would start feeling repetitive

—Mediocre response from audience and prospects alike.


And I wouldn't be on LinkedIn for these 4 years.
All that relentless content creation spree would barely make a difference.


Instead I stuck to

→ What consistency meant to me

→ Talking about things that mattered

→ Not just strategize number of posts each month, but the value and purpose behind them.

→ Focusing on what my audience and clients truly needed and let my content addressed them.


Result?

People know me for all the different things I do.

I often hear that I’m the same person online and offline.


Let’s talk revenue…

Almost 4 years and major part of my sales is still through inbound.


So if you’re bound by the FOMO of creating tons of content, stop and ask yourself:

“How long can I sustain this?”
“What’s consistency to me?”
“What does frequency and value look like to me?”

Got anything to ask? Shoot your questions 🙂

#mythriwrites #B2Bcontentstrategy #saasmarketing

We've been publishing blogs for 4 years, but the traffic and conversions are still low. The ROI just isn't there.

This is a US-based SaaS brand that’s been in the market for 12 years.
They were doing everything that was considered necessary for creating a digital presence.

Yet they were not able to point out why their reach and conversion were pretty low.

When I audited the brand’s content strategy and website, here’s what I found:

1️⃣ Their website was a mess—slow loading time, not optimized for mobile, content and keyword overstuffing, home page messaging was everywhere, multiple CTAs and confusing visuals, and navigation difficulty.

2️⃣ The blog page didn’t have easy navigation/visual representation to take the visitor to different topic buckets of their choice.

3️⃣ Copying content/keywords from competitors and writing blogs based on them alone. SEO strategy was solely based on competitor keywords.

4️⃣ Not focusing on creating product-focused blogs. The blogs were generic with surface-level information. Not talking about problem/pain point-focused content for the audience.

5️⃣ Lack of visuals and engaging elements.

6️⃣ Churning out X blogs every month but not repurposing based on current trends, market demands, and customer relevance.

7️⃣ Dropping links to blogs on LinkedIn without effort to create engaging content for the platform. Spamming links on Reddit and Quora in the name of distribution.

Here's what we did first to change all that:

☑️ Understanding who we’re talking to is step one. Without this, we’re shooting in the dark.

☑️ Then, we did thorough Google Analytics research to find out what’s working, what’s not, why the low conversion, and where the audience is dropping away, etc.

☑️ Cleaned up their entire website UI/UX to improve load times and mobile optimization, reworked navigation for intuitive user flow, and simplified home page messaging for clarity.

☑️ Stuck to one CTA to drive signups, chose cohesive visuals and explainer videos, created clear categories, added visual elements, and organized content into topic buckets for easier exploration.

☑️ Not just copying keywords, but finding untapped keywords with high potential using SemRush. Focusing on what the audience is searching for, not just high-volume keywords.

☑️ Studying competitors and customer reviews on G2, Capterra, and Intuit to bridge the gap in messaging and provide real value.

☑️ Finding the right platform where their audience is active. And it was not entirely LinkedIn.

And that was just the start.
The rest followed.

If your blogs are not getting you the required traffic, then you must check your website performance and messaging, too.
The solution may not always be churning out more and more blogs.

If you’re struggling with the same issues, this should help you.
If you want to chat about this, drop me a DM.

#mythriwrites #B2Bcontentstrategy #saasmarketing #contentwriting

In the past 3 or 4 months, while the market was slow and all of us were busy losing old clients or finding new ones, here’s what I've been doing

I’ve been using my time to it’s maximum potential

— Creating layered services to help founders in a much better way
— Working on my sales and outreach skills
— Automating invoicing with Zoho
— Taking new marketing and branding courses to upscale my business
— Curating all my samples in one place for ease of use when I have to showcase
— Creating case studies and my sales deck to show proof of work while landing new projects
— Building resources, templates, and playbooks to make it easier when I build a team.

This is what I love most about my freelancing journey.
I can invest my time in places, people, and things that I wish to.

What’s your reason for choosing freelancing?

#mythriwrites #personaldevelopment #freelancing #timemanagement

𝐖𝐡𝐚𝐭 𝐲𝐨𝐮 𝐰𝐚𝐧𝐭 𝐭𝐨 𝐬𝐞𝐥𝐥 𝐚𝐧𝐝 𝐖𝐡𝐚𝐭 𝐜𝐮𝐬𝐭𝐨𝐦𝐞𝐫𝐬 𝐰𝐚𝐧𝐭 𝐧𝐞𝐞𝐝 𝐧𝐨𝐭 𝐛𝐞 𝐭𝐡𝐞 𝐬𝐚𝐦𝐞.

Yesterday, I spoke about how a multi-channel marketing approach might not always be ideal, but focusing on a laser-sharp content strategy helps early-stage SaaS startups.

But as a founder, how do you actually get to know your target audience well enough to craft that winning content?

Check out the carousel to find out.


What are your biggest challenges in understanding your target audience?
Let's chat!

#mythriwrites #B2Bcontentstrategy #saasmarketing #contentwriting

How can you conduct audience research?

It's been 2 years. Its hard time you move on.
When will you completely heal and get over it?

I must have gotten used to hearing this by now.

But somehow, every time I hear those words, My brain falls into a thought spiral.

How long is the healing process actually?

It might take a few more months...
Or Years...
Or maybe never.

Honestly, I dont know.

And I end up asking myself:
What's the measure of being completely healed?

Is it when you're no more affected by the person? 

Or

When the trauma stops haunting your sleep?

Or 
Is it when you're not affected by the pain they carved deep in your soul?


You can avoid a list of triggers to minimize the effect they have on you. Therapy helps a lot.

But
What when you have been taunted and harassed for every breath you take and every move you make?

How would you avoid a ticking time bomb? 



P.S. The snap is from "The Silent Patient"
It was a read that felt home. 


#mythriwrites #contentwriting #mentalhealth

If you’ve been churning out blogs with little to show for it, you might be missing a crucial element.

Quality over quantity
(but there’s a catch)

Improve the blog strategy for your SaaS brand with this:

1️⃣ Start with a clear content strategy that aligns with your business goals.
→Avoid blindly copying what others are doing.
→Define what unique value your blogs can offer.

2️⃣ Research who your readers are and what they need.
→Create audience personas to ensure your content resonates with them.
→Skip the surface-level topics and dive deep into what matters to your audience-how it helps make their work/life easier

3️⃣ Craft blogs that address your audience’s pain points and provide actionable insights.
→Use specific examples and real data from interviews to support your points.
→Instead of generic advice, give step-by-step solutions to common problems based on customer reviews.

4️⃣ Maximize the impact of high-quality content.
→Turn a comprehensive blog post into multiple social media snippets.
→A video interview/webinar into snippets for Instagram and Youtube.
→This maintains relevance and reach across different platforms.

5️⃣ Be where your audience are
→Choose the right platforms for sharing your content.
→Posting a blog on LinkedIn is great, but make sure you also use channels where your audience is active.
→Consider email newsletters, industry forums, and specialized communities to broaden your reach.

6️⃣ What’s working, what’s not
→Track how your blogs perform in terms of traffic, conversions, and lead generation.
→Use tools like Google Analytics and Semrush to understand what’s working and what isn’t.
→Adjust your strategy based on this data to continually improve results.

Here’s the catch:

Shifting from quantity to quality in your blog strategy doesn’t mean writing fewer but better posts.
It means understanding your audience deeply, delivering value that matters to them, and making data-driven adjustments.

If you wish to see real results from your blogs,
Start talking about topics that truly resonate.

#mythriwrites #B2Bcontentstrategy #saasmarketing #contentwriting

What makes one brand stand apart from another?


It's the stories.

Stories of:

- The 'aha' moment that sparked the idea for your startup
- How your team has grown from the initial stages to now
- How your service/product makes your user's life better
- First major breakthrough/achievement in your journey
- An unexpected moment that led to something better
- What your brand stands for and the 'why' behind it
- How you overcame the challenges/failures faced
- Your first client/customer/user

These ideas might seem similar.

But...

The story behind each one is unique for each of you.
And it should stay true to your purpose.


P.S. Yesterday, a client shared this pic in our group. His profile is getting attention for the right reasons. 

And we love it. 😍

People love stories. Period!

If you’re a founder looking to make your brand stand out, start with your story.
It’s the best way to connect and leave a lasting impression.

#mythriwrites #personalbranding #contentstrategy #saasmarketing

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