Michael Hodges's Linkedin Analytics

Ready to help DTC brands drive engagement and growth with their paid media budgets. Experienced marketer with expertise running Facebook Ads and Google Ads Campaigns and training other marketing specialists. My experience with paid social so far has helped me achieve some great results. - Swung a local election by 22 points through sequenced video ads strategy resulting in 46,000 views at an average cost of 3 cents per thru play. -Generated 138 Landing Page views and 20 on-site conversions for Bridal DJ services worth $1,300 each by promoting local bridal shows and retargeting event signups and recently engaged couples in Atlanta. -Reached Level Up status on my own Facebook gaming video creator page in 90 days through oCPM strategy and detailed targeting and sequencing. Skills: Audience building and targeting, Facebook ads strategy, analytics, reporting, team coordination, project management, SQL, KPI planning Tools: Excel, Google Sheets, Supermetrics, Canva, Google Tag Manager, Google Analytics, Ghostery, Facebook Pixel. Facebook Ad Manager, Google Ads