Nabila Zaidi's Linkedin Analytics

From tabloids to TikTok, my writing journey has been exciting and extensive. I may have started out as a Journalist but ended up walking into challenging markets like U.A.E., Vietnam and India as a conceptual English Copywriter. I've produced successful campaigns in the last few years for Unilever, Dolce Gusto, ABBOTT, Jotun Paints, Nokia, HBO and Disney to name a few. Some of these even got recognised by award bodies like Lynx, Effies and made it to the Top 30 ads in the MENA region. With an obsession for consumer behaviour, content creation and strategy, I'm always on the lookout for not just a good story but an impactful one. Here's where my personal interests in psychology and culture make the job easy, helping me give new age spins to conservative brands, lead successful re-branding challenges and win new creative businesses for the agencies I've worked for. On this journey, I've also taken the time out to expand my storytelling to fictional and non fictional short films as well as ghost written non fiction books.