InvGate

Director, Product Marketing

Product Positioning Advisor

Product Marketing Alliance

Member

Self Employed

Consulting for start-ups and scale-ups (5M-50M ARR) on GTM Strategy, Messaging and positioning. Notable clients include Ledger, Loopio among others. 

(April 2023 - July 2023) Loopio - Working with the Sr. Director of Product Marketing on Positioning, Persona Development and Messaging: 
- Persona <> Messaging audit across collaterals and customer-facing documents 
- Identified gaps in messaging + developed messaging to fill that gap
- Secondary research for alternative use-case

(Nov 2022 - Aug 2023) Ledger Enterprise (enterprise.ledger.com)- Working on GTM Strategy with the Head of Global Marketing for the Enterprise team of Ledger. Ledger is the leading crypto wallet and a pioneer in hardware wallets. Scope under NDA. Today 20% of all crypto assets globally are stored in Ledger devices. 

(May 2022 - Sept 2022) TradeStars (TradeStars.app) is a Web3 Startup. Running on the Polygon blockchain to offer "fantasy sports stock trading" and Daily Fantasy Sports contests.
- Re-organized Marketing Team
- 114% increase in conversion rates 
- 250% increase in activation rates
- Advising the Founder on product, go-to-market, and fund-raising activities

Product Marketing & Go To Market Strategy | Consulting

Klue

Sold SaaS solution for competitive enablement to B2B Director+ of Product Marketing and other stakeholders. Helped shape the Sales Playbook and Strategy for Enterprise in a category-creating company: 
- Introduced a new consultative sales tactic that increased competitive win-rates +40% when used.
- Working on Key Accounts including Schneider Electric (won), Publicis (won), Scotiabank (won), Alorica (won) and others
- Selling to Director+ stakeholders across Strategy, Marketing, Sales, and Product
- Mentored new AEs into the team

Enterprise Account Executive

Croma

Croma was born as Content Distribution Analytics solution used by leading publishers across the United States, Europe and Latin America. 

When the Cambridge Analytica scandal broke, foreseeing the closure of the APIs we were using, we pivoted the product to do Natural Language Understanding for media companies. We ended up open-sourcing the technology with Google as part of Google News Initiative. 

In charge of net-new sales. Closed multi-year contracts with BBC News, Wall Street Journal, The Washington Post, Le Monde, Huffington Post, La Nacion and others
Invested in by 500 Startups (ranked #2 best early stage startup accelerator in the world) - Batch 21 (2017)

Co-Founder | Director of Marketing & Sales

Flowics

In charge of Go-To-Market Strategy. 

- Managed the Marketing Team.
- Migrated into Salesforce to increase efficiencies.
- Doubled Inbound business in 6 months (Leads & ARR)
- Created the company's content strategy
- Strengthened partnerships with ecosystem players

Senior Director of Marketing and Partnerships

Wayin

- Drove six figure revenue in the region for OOH, Broadcast and online integrations
- Closed deals with Coca-Cola,Viacom and Movistar among other Enterprise clients
- From Aug 2013 to Jan 2014 I worked with ComentaTV as business consultant where I closed deals
with Turner and other US media companies.

Wayin is a Social Intelligence company co-founded by Scott McNealy, based in Denver and with offices in New York, Los Angeles, San Francisco, Buenos Aires, Hong Kong and Tokyo.

Regional Business Development Manager - Latin America

Fanwards

Fanwards is a white-label Social CRM that integrates directly into your brand´s Fan Page. Through game mechanics we drive engagement across Facebook, Twitter and Foursquare increasing your brand´s reach and happy buyers. We were part of NXTP Labs (part of TechStars Global Acceleration Network) first batch, and also the third batch of Startup Chile.

Originally a standalone brand and platform, Fanwards evolved to add even more value to our amazing clients which included L'Oreal And Kraft amongst others

Co-Founder | Head of Marketing & Sales

Universidad Torcuato Di Tella

Taught students of Business Economics the importance of Information technology as a business enabler in companies, and giving them an insight on the market´s trends and future.

Assistant Professor - Information Technology

The Walt Disney Company

- Role officially started 2010 after Disney's acquisition of Playdom/Three Melons. 
- In charge of Playroom’s business partnerships in Iberia and Latin America.
- Reporting to VP of Interactive at Disney and GM of Distribution at Playdom ● Managed Distribution and Monetization partnerships across the region
- Closed first 6-figure channel partnership agreement for Social Games in Europe.

- Coordinated sales partnership with Fox LATAM
- Successfully negotiated +20 sponsorships in a Football (soccer) Social Game including Coca-Cola,
Allianz, Nike, Unilever and Ford
- Generating over 7 figures in sponsorships around a single tournament

International Business Development

15 years of experience in technology (B2B and B2C), SaaS, gaming, and media. Experience building and managing teams across Marketing, Sales, Partnerships and CS. At Fortune 500 (Disney), niche startups (Wayin/Flowics) and hyper-growth startups (Klue).

I'm naturally curious, and I'll go deep into the things that interest me. Throughout my entire professional career, I've done customer discovery for strategy planning, product development and solution selling.

Co-founded 2 tech startups, the last of which we open-sourced with Google to help news organizations in Latin America. I've had first-hand experience building, marketing, selling, failing, learning, and succeeding in bringing a product to market.

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