SponsorPulse™

Product Director

Co.Lab 🚀   joincolab.io

Product Mentor

LaunchGood

Product Manager

Bask Custom Jewelry

Founder

Kajabi

OPENLANE

Product Design Manager

Product Design Lead

Consulting / Freelance

Worked with clients ranging from startups to enterprise companies across industries such as education, healthcare, education, and ﬁnance.

Product Design Consultant

RED Academy

UX Design Instructor

Autodesk

Sr. Product Designer

Newtopia Inc.

Sr. Product Designer & Product Owner

Customer Obsessed Product Leader • Get Stuff Done • On A Mission To Make An Impact

Empathic product leader with over 10 years of experience creating, designing and launching end-to-end experiences that meet business & user needs that are informed by data. CS degree led me on a tech career journey that has taken me from QA -> Dev -> UX Designer and now Product Manager

My insatiable appetite for learning has allowed me to work in various industries and companies of various sizes where I dive in to gain customer and product knowledge.  My passion for education extends to teaching and writing as a contributor to the following publications: NET Magazine, FreeCodeCamp, UX Planet, UXDesign.cc

I am passionate about technology levelling the playing field

For insights into my thoughts and ideas on product management: https://medium.com/@msnaema

Everyone’s going wild for Lovable, Bolt, and other vibe coding tools.

However, I’ve been pleasantly surprised by Figma Make. And how it’s been improving quickly. 

As a designer, I come with a specific vision I want to create. Not a vague “make it look good”. And Figma Make can translate what’s in my head (or figma design) with surprising accuracy.

The other tools work fine if you’re feeling lucky. They’re basically design slot machines, pull the lever, see what happens, hope for the best.

There’s a time and place for exploratory design. Sometimes those surprising additions are useful. But when you’ve got a clear vision Figma Make actually gets it done.

Naema Baskanderi

Product Designer & Strategist • UX & AI Prototyping • Using vibe coding to turn ideas into testable products fast

Black Friday just 8 weeks away...

As a former Shopify store owner, I'm reviewing Shopify stores to help boost their conversions this Q4. 

Today: LBE Design's product page

What I spotted on mobile:
1. Price and reviews buried below the fold - customers can't see value indicators without scrolling
2. Stock status hidden in the scroll - "In stock, and ready to ship" should be immediately visible for Q4 urgency
3. Add to cart button gets lost in the long scroll - prime real estate wasted on product description

Quick win recommendations:
1. Move price, reviews, and stock status above the fold for immediate trust building
2. Add holiday shipping cutoff dates and gift messaging options
3. Implement a sticky add to cart bar that follows users as they scroll
4. Condense product variants into a more compact, scannable format

Why this matters for Q4: Holiday shoppers are in decision-making mode fast. If they can't quickly assess price, availability, and social proof, they'll bounce to a competitor who makes buying easier.

Which improvement do you think would have the biggest impact on conversions? 
A) Moving price and reviews above the fold 
B) Adding a sticky add to cart button 
C) Including holiday shipping deadlines

Want your store reviewed next? Drop your Shopify URL in the comments and I might feature you in an upcoming post. Fair warning though – I don't pull punches when it comes to mobile UX.

Need more than quick fixes? I dig into analytics, heat maps, and user behavior to find the conversion leaks you can't see. DM me if you want the full diagnosis.

Q4 starts tomorrow!

 It's when 30–50% of annual revenue is brought in for e-commerce. 

With that much on the line, I'm reviewing Shopify stores to help boost their mobile conversions. 

Today: Wildcraft Care product page

What I spotted on mobile:
1. Price and reviews buried below the fold - customers can't see value indicators without scrolling
2. Product benefits buried in paragraph text - reformatted into scannable icons with quick-hit benefits (nourishing, rejuvenating)
3. Missing shipping information - added "Ships across Canada + 30 day return" to reduce checkout anxiety

Quick win recommendations:
1. Surface key product benefits early with icons instead of hiding them in body copy
2. Add clear shipping and return info near add to cart to answer the "what's the catch?" question
3. Give social proof breathing room - separate review stars and count for better scanability

Want your store reviewed next? Drop your Shopify URL in the comments and I might feature you in an upcoming post. Fair warning though – I don't pull punches when it comes to mobile UX.

Need more than quick fixes? I dig into analytics, heat maps, and user behavior to find the conversion leaks you can't see. DM me if you want the full diagnosis.

Figma make..... I dunno how I feel about this. 

You're going to have to be VERY superior to keep me from using other vibe coding tools (in the future)

Taplio

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.css-1jgreyo{background-image:linear-gradient(284deg, rgba(39,43,72,1) 0%, rgba(33,47,183,1) 100%);color:transparent;-webkit-background-clip:text;background-clip:text;}Naema Baskanderi's Linkedin Analytics

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