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At Constellation Energy/Exelon, I was promoted from Web Intern to Web Marketing Specialist and oversaw their search engine marketing strategy and email campaigns. After I left Constellation, they sought and contracted me to migrate their email assets and functionality from ExactTarget (now Salesforce Marketing Cloud) to Hubspot. At Innovairre, I was the sole web development specialist that worked closely with clients to design/code web assets (email, websites, interactive pdf reports) and reports on digital campaign metrics. Since the start of my career, I have been in the email field optimizing email performance and reporting KPIs to stakeholders ranging from account managers to the CMO directly.
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Content Inspiration, AI, scheduling, automation, analytics, CRM.
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