The Content Witches

Designed content strategies for clients, including solopreneurs, Literary/Publishing professionals, JEDI practitioners, and not-for-profits.

Compiled market research to identify target audiences and their needs.

Built content briefs outlining each project's strategy, goals, objectives, and tactics.

Crafted compelling, human-centred, inclusive, and accessible copy across channels, including website pages, blog posts, and email campaigns. 

Managed own social media accounts, including developing content calendars, creating and scheduling posts, and engaging with followers.

Leveraged insights & analytics to inform future opportunities for content.

Storyteller

CIBC

Senior Content Writer

Technical Writer

Room (of One's Own) magazine

•Maintaining Room Magazine’s Twitter, Tumblr and Facebook Fanpage with
relevant content and focus on “conversation starting.”
•Promote Room at public events (WOTS, Writer’s Festivals)
•Promote Room to writers and other professional groups (e.g., schools, editors etc.)
•Maintaining and developing relationships with professional organizations (ie BCAMP, CMPA) 
•Ensure a webmistress is assigned to:
   Ensure that Room’s website files are maintained and protected appropriately.
   The Maintenance of web page and web marketing strategy
•Organize readings and Room events
•Manage public relations with the media
•Develop partnerships 
•Be responsive to publicity opportunities

Marketing & Social Media Coordinator

Orange Course

Provide freelance writing services to Orange Course. Provided search engine optimized blog content for their website.

Freelance Writer

Sullivan Entertainment

Assisting in processing orders from Shop at Sullivan online store using Magento platform
Using Google Adwords keyword planner to create blog topics and headlines to maximize SEO  
Research and report E-commerce metrics/analytics
Updating Sullivan Entertainment's Tumblr and Google+ pages with relevant content
Provide customer service to the company’s E-commerce consumer network

NOTABLE ACCOMPLISHMENTS:
October 2014: Creating blog post that received 120K~ organic views on Facebook
Created a quiz through the app Qzzr taken by 8K~ participants.

E-Commerce and Social Media Coordinator

Room Magazine

•Maintain and develop the master content calendar for Room's blog 
•Copyedit and proofread all blog content
•Oversee and manage blog writers
•Optimizing content for search engines and lead generation 
•Track and report on all site metrics

Interim Blog Coordinator

•Recruiting prospective “Roomies” and interviewing qualified candidates 
•Ensuring that new Roomies receive the required training/mentorship to execute their specific duties and editorial demands 
•Maintaining good employee relations through implementation of check-in meetings with Roomies

Human Resources Representative

Jobpostings

Developing, coordinating, and implementing a social media strategy to convey the Jobposting’s vision, goals, and initiatives to engage students, businesses and Post-Secondary institutions across Canada. 

Developing and building relationships with student clubs/organizations and other partners and groups, including existing and future partners at the provincial and national levels, the media, and the general public. 

Staying abreast of current social media tools and identify and interpret social media trends. 

Monitoring and adjusting the social media strategy as necessary.

Social Media/Communications Intern

HUSH Magazine

•Assisting in maintaining and searching for content for Hush Magazine’s Online Marketing and Social Media (Facebook,Twitter, Instagram) campaigns
• In co-­‐operation with the Editor, coordinating, researching and writing event based content and listings online
• Coordinating with PR team to ensure that all communications—whether e-­mailed,entered on the Website, or distributed through social media, and either text,image—have a consistent
message
• Attending events on behalf of Hush Magazine to promote and represent the magazine
•Coordinating coverage from the magazine including Photography and any applicable editorial features for events
• Manage public relations with the media
•Develop partnerships 
•Be responsive to publicity opportunities
•Maintain and develop relationships with professional organizations

Public Relations Representative

•Overseeing the content of feature articles
•Generating ideas for features with writing staff
•Managing writing staff 
•Sending out emails to writers which can include word count, deadline, fee and writing style;
•Editing and re-writing articles, some of which may be rejected or returned to the writer for    revision;
•Check text to ensure it is well written and logically structured
•Correct grammar and spelling
•Check facts and raise queries with the author
•Check illustrations/photograph and captions are correct.
•Proofreading all pages before going online/to press;
•Raising the profile of the magazine;
•Networking with others at industry events

Contributing Features Editor (Arts)

Nailah King wants to live in a world where meetings are brief, stories are magic, and gifs reign supreme. 

I help conscious leaders create a conscientious writing practice so they can craft stories of belonging within their communities.

I'll put a spell on your content.

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