Global Advocacy Programs Strategist

• Managed a 200-member employee advocacy program producing 500M reach and 1 Million followers to increase brand awareness
• Cultivated an engaged community, executed contests, and utilized metrics for data-driven adjustments enhancing satisfaction
• Directed contests and secured budget to offer tickets to AWS, Think, US Open, and Masters, boosting program participation
• Project managed a Washington Post paid media campaign, ensuring effective timeliness and error-free delivery across teams
• End-to-end quarterly event planning to foster community, build thought, and increase overall program engagement to 300K+

Social Media Advocacy Strategist

• Co-lead the launch of The Social League - IBM's newest employee social influencer program comprised of 188 influential IBMers on social media who are using their impact to help advance IBM's reputation
• Increased membership by 50% and engagement by 33% by optimizing membership experience using satisfaction tactics, education, and incentives
• Revamped IBM's internal website page for The Social League to provide expansive insight into the internal program by collaborating with  a designer 
• Designed and executed The Social League's newsletter through Acoustic with an 83% open rate that included: spotlighted posts from our members, IBM news, tips for social media advancement, current events 
• Created an in-depth Airtable events calendar with important dates relating to IBM and tech for our members reference as a resource
• Optimized The Social League's slack channel by partnering with other members at IBM to make it a universal channel and refreshing the weekly content sent out 
• Instituted strategy to increase member engagement growth that included an engaging Blue point competition to encourage posting activity and increased thought leadership on their platform
• Partnered with LinkedIn to provide exclusive training to our members by implementing a Social Media Best Practices Workshop that would be most helpful to them by surveying our members
• Spearheaded a Resources Powerpoint Deck with a focus on social media information on Linkedin and Twitter - including guidelines, best practices, tips, and tricks

Social Media Influencer and Advocacy Professional

• Curated an employee advocacy initiative by strengthening hand-selected IBMers’ social media skills utilizing our highly curated database
  • Accelerated IBM’s brand awareness by guiding diverse IBMers’ social platforms (250% more participants gained than initially proposed)  
  • Spearheaded presentations to stakeholders over the execution, results, and proposed takeaways of our pilot program efforts
  •  Increased participants' total engagements by 298% on average and gained 100K+ impressions in 3 weeks on LinkedIn alone
  •  Partnered with IBM’s social team to gain technical and analytical skills including Onalytica, AirTable, and Score Cards

Marketing and Communications Intern

Art by Naj

• Strategically launched, designed, and managed najamcdonald.com optimizing the user experience to drive substantial sales 
• Advanced skills in creating introspective artworks utilizing various mediums: paint, colored pencils, pastels, and charcoal
• Administer communications to secure gallery representation and promotion on social media platforms to enhance visibility
• Featured in 3x Visual Arts Gallery, 2x AT&T Gallery, 4x Daily Texan, Celebrating Art magazine, and MIM Magazine

Artist

Rowing Dock

• Partnered with marketing director to institute social strategy, advertising research, and event outreach to reach brand goals 
• Optimized event coordination creating a database encompassing 450+ potential sponsors, influencers, and volunteers
• Orchestrated paid ads on high-traffic sites to optimize customer acquisition, drive website traffic, and generate rental sales 
• Launched a social content calendar with strategic copy and professional photography featuring influencers

Marketing Strategist

AvantGarde, LLC

• Coordinated with CEO and Head Administrator to drive marketing strategies and consumer relationship management
• Piloted campaigns across the company, the CEO’s websites, and social media including LinkedIn, Facebook, and Instagram
• Generated over 100 weekly book sales for the CEO and increased her professional social media following count by 2,000+

Social Media Marketer

Fine Arts Museums of San Francisco

• Coordinated with curators to establish in-depth research project and presentation on The Age of Bronze by Auguste Rodin
• Pursued strategies to implement diversity in museum spaces with a cohort by researching, networking, and weekly seminars
• Observed Diversity, Equity, Inclusion, and Access (DEIA) initiative implementation through networking and analysis

Curatorial Intern

Luminous Creative Consultants

• Developed online, media brand and engaging content for accounts to accelerate social media growth for 10+ diverse clients
• Instituted strategy and managed social media communication that drove product demand for several established companies
• Orchestrated an effective email marketing campaign and a successful proposal to reduce the homepage bounce rate by 15%

Digital Marketing Assistant

Social Media Marketing Intern

ATX The Brand

• Partnered with Austin Texas Web Designs to active its brand and drive client acquisition for website and advertising services
• Responsible for compelling 150+ customers to share email addresses in order to build 1st party data and 1-to-1 relationships 
• Hosted V.I.P. events that distributed branded merchandise and samples during UT Longhorn football home game series

Marketing and Sales Intern

Hi, I'm Naja McDonald, an Influencer and Advocacy Lead at IBM, freelance artist, early career coach, and graduate of The University of Texas at Austin. With 9 diverse marketing experiences under my belt, I have developed a broad skill set in various forms of marketing including social media, brand marketing, creative, digital, graphic design, analytical, and product marketing.

As a marketer, I believe that creativity is key, and I strive to think outside of the box to bring new ideas to the table. I am determined to see my projects through from start to finish, and my strong communication skills allow me to effectively collaborate with others to achieve our goals. One of my biggest passions is diversity and advocacy. I strongly believe that every voice deserves to be heard.

As a freelance artist, I explore the intersections between culture, art, and photography to create utopian paintings. Check out my art website: najamcdonald.com

Beyond my professional work, I am also passionate about mentoring and supporting early career professionals. It brings me great joy to see others succeed and I am always happy to share my experiences and insights to help others achieve their goals.

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