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I’m a passionate UX Design Lead and Art Director that has helped transform brands using beautiful, functional design and digital campaigns since 2008. I specialize in UX design & digital strategy, facilitation, insights, research & analysis, concepts, prototyping, UI, art direction, and creative leadership. I have been at this design game for a good 20 years, and have sharpened my skills working on over 60 projects. My role in design is to find a balance between something that consumers/fans want, something that will make money for the business/client and something that can be built with tech. When I find that balance, then I find innovative ideas. With every project, I implement the highest standards of communication and collaboration, and believe that process is the foundation of success. Over the years, I have worked with amazing brands such as Chevrolet, Philips, Lufthansa, VW, La Vache Qui Rit, Gulf Air, Viking Line, RFSU, BBVA, NEC, Sprite, Johnnie Walker, Dubai International Film Festival, GS1, and Strongbow, Apotek Hjärtat ICA, and Handelsbanken. Working in Stockholm, Bahrain, and Dubai, for brands and organisations around the globe, taught me different insights. Working in different agencies, in different roles, brought different perspectives. In my portfolio is where I tell all the stories behind the ideas, thinking, and the process. It’s a mix of work from digital ad campaigns to new brands I helped develop from the ground up, UX design cases to new products and services, from commissioned to non-commissioned. If you think I would be a good fit for your next full-time job position or project, send me message or an email for any inquiry.
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