Customer.io

Senior Customer Success Manager, Scale

Guided customers large and small through onboarding and long-term strategies to achieve their goals through use of Customer.io's marketing and messaging automation platform.

Customer Success Manager

FruitScout

Relaunched FruitScout brand for 2022 North American apple growing season, including revamped messaging, new brand look and feel, earned media, event presence, and upgraded assets. Stood up HubSpot and was a major contributor to Help Scout help center.

Product Marketing Director

Foundation Software Group

Built out marketing at high growth, B2B, SaaS company recently acquired by Litera. Led the charge on messaging rollout, content creation, sales enablement, HubSpot optimization, press outreach, and event and campaign management. Expanding role to support sales team with in-depth product knowledge. Honored to welcome 40% of the Am Law 100 as Foundation customers.

Director of Product Marketing

Help Scout

Concepted and executed cross-channel campaigns to educate customers about Help Scout plan capabilities, increasing new feature adoption and driving revenue growth. Devised strategy and executed campaign to sunset the free plan, converting roughly a third of active free accounts to paid plans. Segmented and systematized intelligent, tech-touch automations and triggers, setting up Support Driven Growth team to successfully manage proactive outreach to Help Scout customers.

Customer Marketing Manager

Pioneered the proactive Customer Success role at Help Scout, creating resources and lifecycle automations to help customers successfully onboard, adopt impactful features, and increase retention. Launched deep dive product webinars to educate customers on advanced Help Scout features on a 1:many basis. Experimented with triggered reach outs during the customer lifecycle to build relationships, encourage helpful upgrades, and reduce churn. 1:1 coaching sessions helped ensure customers' short and long-term success with Help Scout. Continuously optimized the line between tech-touch engagement and personal outreach.

Scale Customer Success Manager

Vermont Farm Fund

Ran a revolving not-for-profit loan fund for VT farmers and food producers, including process for applying, evaluating, executing, and collecting on loans. Doubled the value of loans made during three years as Program Manager. Promoted the fund to donors, borrowers, partner programs, and press. Ran fundraising campaigns, told borrower stories, and recruited new borrowers. Implemented Salesforce donor database and loan management software. Managed all interactions with farmers and food producers seeking assistance. Co-ran fundraising events that raised both funds and organization visibility. Created web presence in volunteer capacity, from logo and site concept development to copywriting and implementation.

Program Manager, Board Member, and Volunteer

HomeHubZone

Spearheaded marketing and onboarding for app/cloud-based home inspection software startup, growing users from zero to over a thousand during the first nine months of general product availability, setting the firm up for growth and acquisition by American Family Insurance. Crafted cross-channel messaging and event presence; designed and implemented marketing automation funnel; and developed and launched on-demand, interactive Master Class to onboard home inspectors from sign up to active usage.

Director of Marketing

Experienced marketing and communications professional focused on project management, marketing strategy, and execution. Engagements included a combination of non-profit and commercial clients, for example:

- Pro-bono efforts included co-concepting/co-running the Bid for the Barn online auction for Pete's Greens raising $65k in emergency funds in under a month, and spearheading the design/development of the Mad River Valley Wedding Professional's website.

- Helped to coordinate social media promotion for Jeffrey Hollender's book, The Responsibility Revolution.

- Managed all marketing and communications for thriving organic CSA, including year-round share design; information-rich weekly e-newsletters and blog posts; website; online and traditional marketing and public relations; day-to-day shareholder communications; and customer database development and management.

- Embedded with Brand Marketing to lead social media, web presence, and digital marketing launch for Barista Prima, a European-inspired Keurig/Green Mountain Coffee Roasters brand. 

- Researched market opportunities for a SaaS medical education software startup providing an online interactive learning experience.

- Provided account outreach and support for Foundation Software Group, a SaaS startup focused on legal experience and project management. Helped onboard new users by conducting one-on-one demos and developing an online knowledgebase.

Strategic Projects

Focus on educating and engaging internal and external stakeholders on climate change and energy conservation using web technologies and social media:

·   Formulated digital and social technology recommendations to public customers wishing to engage their constituencies on the issues of climate change and energy efficiency.

·   Analyzed online energy efficiency and climate change engagement markets as input to internal product and marketing plans.

·   Drove development project for reinventing the climate change engagement website for the National Parks Conservation Association, from conception to delivery.

Clean Energy & Climate Change Communications Specialist

Entrepreneur

Conceived, launched and ran successful Vermont Bed & Breakfast. Managed all aspects of the business, including brand management; interior design; menu development & execution; marketing programs; website design; and day-to-day operations.
  
·   Developed and implemented business plan for reopening bed and breakfast, achieving positive net income and resulting in above average occupancy within a year.

·   Created a consistent image for business through branding, marketing, messaging, reputation, service, commitment to local food, web presence and PPC and online directory ad placement.

·   Conceived, designed and implemented BeaverPondFarmInn.com website, including content creation, directory placements, pay-per-click advertising and search engine optimization.

Owner/Innkeeper

Interface Software

Managed/executed website development projects, diverse writing assignments, PR, and other related projects for legal CRM software.

Marketing Manager

Applying customer-centricity, marketing chops, empathy, and project management know-how to elevate the customer experience. Looking for opportunities that combine customer success + doing good in the world.

Taplio

Nancy Baron's Linkedin Analytics

Nancy Baron

Want to drive more opportunities from LinkedIn?

Taplio

.css-1jgreyo{background-image:linear-gradient(284deg, rgba(39,43,72,1) 0%, rgba(33,47,183,1) 100%);color:transparent;-webkit-background-clip:text;background-clip:text;}Nancy Baron's Linkedin Analytics

Nancy Baron

Want to drive more opportunities from LinkedIn?

Nancy Baron's Linkedin Analytics