Nancy Fox -The Fractional Fox

Fractional Connections

Fractional Connections is the premier association for fractional executives, interim leaders, and outsourced c-suite talent who support SMB owners in scaling to 10M and beyond.
We help executives pivot into multi-six figure fractional leadership businesses with The Operating System: Launch, Grow, Scale For Fractional Execs.
We help growing and scaling SMB's with workforce planning strategies, guide them in finding and successfully onboarding ideal fractional leaders.

"𝐈 𝐰𝐚𝐬 𝐬𝐭𝐫𝐮𝐠𝐠𝐥𝐢𝐧𝐠 𝐰𝐢𝐭𝐡 𝐬𝐨𝐥𝐢𝐝𝐢𝐟𝐲𝐢𝐧𝐠 𝐦𝐲 𝐦𝐞𝐬𝐬𝐚𝐠𝐞 𝐚𝐧𝐝 𝐠𝐞𝐭𝐭𝐢𝐧𝐠 𝐢𝐭 𝐨𝐮𝐭 𝐭𝐨 𝐢𝐝𝐞𝐚𝐥 𝐩𝐨𝐭𝐞𝐧𝐭𝐢𝐚𝐥 𝐜𝐥𝐢𝐞𝐧𝐭𝐬. 
𝐈 𝐰𝐚𝐧𝐭𝐞𝐝 𝐭𝐨 𝐫𝐞𝐜𝐞𝐢𝐯𝐞 𝐧𝐞𝐰 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐞𝐬 𝐭𝐨 𝐞𝐧𝐠𝐚𝐠𝐞 𝐧𝐞𝐰 𝐜𝐥𝐢𝐞𝐧𝐭𝐬 𝐚𝐧𝐝 𝐥𝐞𝐚𝐫𝐧 𝐭𝐡𝐞 𝐛𝐞𝐬𝐭 𝐰𝐚𝐲𝐬 𝐭𝐨 𝐦𝐚𝐤𝐞 𝐧𝐞𝐰 𝐜𝐨𝐧𝐭𝐚𝐜𝐭𝐬. 
 𝐓𝐡𝐞 𝐛𝐫𝐞𝐚𝐤𝐭𝐡𝐫𝐨𝐮𝐠𝐡𝐬 𝐫𝐞𝐬𝐮𝐥𝐭𝐬 𝐟𝐫𝐨𝐦 𝐦𝐲 𝐕𝐈𝐏 𝐃𝐚𝐲 𝐰𝐢𝐭𝐡 𝐍𝐚𝐧𝐜𝐲 𝐰𝐞𝐫𝐞: 
• 𝐈 𝐬𝐨𝐥𝐢𝐝𝐢𝐟𝐢𝐞𝐝 𝐦𝐲 𝐩𝐞𝐫𝐬𝐨𝐧𝐚𝐥 𝐛𝐫𝐚𝐧𝐝𝐢𝐧𝐠, 
• 𝐈 𝐥𝐞𝐚𝐫𝐧𝐞𝐝 𝐧𝐞𝐰 𝐰𝐚𝐲𝐬 𝐭𝐨 𝐫𝐞𝐚𝐜𝐡 𝐨𝐮𝐭 𝐭𝐨 𝐢𝐝𝐞𝐚𝐥 𝐧𝐞𝐰 𝐩𝐞𝐨𝐩𝐥𝐞 𝐢𝐧 𝐦𝐲 𝐋𝐢𝐧𝐤𝐞𝐝𝐈𝐧 𝐠𝐫𝐨𝐮𝐩𝐬,
• 𝐈 𝐥𝐞𝐚𝐫𝐧𝐞𝐝 𝐧𝐞𝐰 𝐰𝐚𝐲𝐬 𝐭𝐨 𝐫𝐞𝐚𝐜𝐡 𝐨𝐮𝐭 𝐚𝐧𝐝 𝐧𝐞𝐭𝐰𝐨𝐫𝐤 𝐰𝐢𝐭𝐡 𝐞𝐱𝐞𝐜𝐮𝐭𝐢𝐯𝐞𝐬 𝐈 𝐤𝐧𝐨𝐰 – 𝐚𝐧𝐝 𝐢𝐦𝐩𝐥𝐞𝐦𝐞𝐧𝐭𝐞𝐝 𝐨𝐧 𝐭𝐡𝐞 𝐬𝐩𝐨𝐭.
 𝐓𝐡𝐞 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐜 𝐢𝐧𝐭𝐞𝐧𝐬𝐢𝐯𝐞 𝐝𝐢𝐝 𝐚𝐧 𝐢𝐦𝐩𝐫𝐞𝐬𝐬𝐢𝐯𝐞 𝐣𝐨𝐛 𝐟𝐢𝐭𝐭𝐢𝐧𝐠 𝐢𝐧𝐭𝐨 𝐦𝐲 𝐬𝐜𝐡𝐞𝐝𝐮𝐥𝐞 𝐚𝐧𝐝 𝐰𝐚𝐬 𝐢𝐦𝐦𝐞𝐝𝐢𝐚𝐭𝐞𝐥𝐲 𝐚𝐜𝐭𝐢𝐨𝐧𝐚𝐛𝐥𝐞!"

 -Eric Johnson, Fractional CRO/CMO, Business Turnaround Specialist

Vistage Worldwide, Inc.

Vistage TA Member

Fractional Connections Community

Fractional Connections Community ™️ is the premier center supporting and connecting fractional executives in advancing their businesses.

The Business Fox

𝙄 𝙖𝙙𝙫𝙞𝙨𝙚 𝙝𝙞𝙜𝙝-𝙥𝙚𝙧𝙛𝙤𝙧𝙢𝙞𝙣𝙜 𝙚𝙭𝙚𝙘𝙪𝙩𝙞𝙫𝙚𝙨 𝙖𝙣𝙙 𝙡𝙚𝙖𝙙𝙚𝙧𝙨 𝙝𝙤𝙬 𝙩𝙤 𝙨𝙩𝙖𝙧𝙩 𝙖𝙣𝙙 𝙨𝙘𝙖𝙡𝙚 𝙛𝙧𝙖𝙘𝙩𝙞𝙤𝙣𝙖𝙡 𝙖𝙣𝙙 𝙞𝙣𝙩𝙚𝙧𝙞𝙢 𝙗𝙪𝙨𝙞𝙣𝙚𝙨𝙨𝙚𝙨, 𝙡𝙖𝙣𝙙𝙞𝙣𝙜 𝙝𝙞𝙜𝙝-𝙧𝙚𝙩𝙖𝙞𝙣𝙚𝙧 𝙎𝙈𝘽 𝙘𝙡𝙞𝙚𝙣𝙩𝙨.
"Working with Nancy helped me regain the focus and confidence I needed to finally make a change. She helped me find my path to becoming a fractional CMO and provided valuable networking tips that helped me land a client straight away. She'll be your biggest supporter, but she's also a straight-shooter, willing to tackle tough conversations." Veronica Williams, FCMO, FCSO 

I am an association builder bringing the RIGHT PEOPLE TOGETHER, and advisor to SMBs on how to find, select, onboard and effectively work with top fractional talent, guiding them in ways to scale faster, more cost effectively, elevating their business value, and work less. 

I create training and professional development programs on LinkedIn For Fractional Leaders, How To Fill Your Fractional Pipeline With High Retainer Clients and serve as a Fractional Practice Group Builder in growing CPA and Law Firms.

* 𝗔𝘀 𝗙𝗿𝗮𝗰𝘁𝗶𝗼𝗻𝗮𝗹 𝗕𝗶𝘇 𝗗𝗲𝘃 𝗢𝗳𝗳𝗶𝗰𝗲𝗿, 𝗵𝗲𝗹𝗽𝗲𝗱 𝗼𝘃𝗲𝗿 𝟲𝟬 𝗖𝗣𝗔 𝗽𝗿𝗼𝗳𝗲𝘀𝘀𝗶𝗼𝗻𝗮𝗹𝘀 𝗻𝗲𝘁𝘄𝗼𝗿𝗸 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰𝗮𝗹𝗹𝘆, 𝗴𝗿𝗼𝘄 
   𝘁𝗵𝗲𝗶𝗿 𝗽𝗿𝗮𝗰𝘁𝗶𝗰𝗲𝘀, 𝗴𝗲𝘁 𝗽𝗿𝗼𝗺𝗼𝘁𝗲𝗱.
* 𝗖𝗹𝗶𝗲𝗻𝘁𝘀 𝗵𝗮𝘃𝗲 𝘁𝗿𝗮𝗻𝘀𝗶𝘁𝗶𝗼𝗻𝗲𝗱 𝗳𝗿𝗼𝗺 𝗲𝘅𝗲𝗰 𝗝𝗢𝗕𝘀 𝘁𝗼 𝟱 𝗮𝗻𝗱 𝟲 𝗳𝗶𝗴𝘂𝗿𝗲 𝗳𝗿𝗮𝗰𝘁𝗶𝗼𝗻𝗮𝗹 𝗮𝘀𝘀𝗶𝗴𝗻𝗺𝗲𝗻𝘁𝘀 𝗶𝗻 𝟵𝟬 𝗱𝗮𝘆𝘀/ 
   𝗹𝗲𝘀𝘀.
* 𝗔𝗱𝘃𝗶𝘀𝗼𝗿 𝘁𝗼 𝗽𝗿𝗼𝗳𝗲𝘀𝘀𝗶𝗼𝗻𝗮𝗹𝘀 𝗼𝗻 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻 𝗺𝗮𝘀𝘁𝗲𝗿𝘆 𝗳𝗼𝗿 𝗳𝗿𝗮𝗰𝘁𝗶𝗼𝗻𝗮𝗹𝘀 𝗮𝗻𝗱 𝗶𝗻𝘁𝗲𝗿𝗶𝗺 𝗹𝗲𝗮𝗱𝗲𝗿𝘀.
* 𝗧𝗮𝘂𝗴𝗵𝘁 𝗳𝗿𝗮𝗰𝘁𝗶𝗼𝗻𝗮𝗹 𝗲𝘅𝗲𝗰𝘀 𝗵𝗼𝘄 𝘁𝗼 𝗢𝘄𝗻 𝗧𝗵𝗲𝗶𝗿 𝗡𝗶𝗰𝗵𝗲 & 𝗕𝘂𝗶𝗹𝗱 𝗔 𝗠𝗶𝗹𝗹𝗶𝗼𝗻 𝗗𝗼𝗹𝗹𝗮𝗿 𝗡𝗲𝘁𝘄𝗼𝗿𝗸 𝗶𝗻 𝘁𝗵𝗮𝘁 𝗻𝗶𝗰𝗵𝗲.

President

Results:
* Coached hundreds of high-performing professionals pivoting careers out of traditional workplace/corporate American into entrepreneurship - starting and growing businesses to 6 figures and beyond. Guiding them to identifying their niche market, offer, and client attraction funnel.
* Coached financial professional in business development - tripled assets under management in under 2 years.
* Coached over 60 accounting professionals in national top 20 firm - senior to senior partners. 65% of up and coming professionals were promoted, many to Partner level.
* Designed and launched Women's Initiative in top professional service firm.
* Developed and implemented official goal-based mentoring program in top national firm.
* Coached introverted professionals in developing new levels of self confidence/biz dev skills, resulting in originations /new clients $100K first year revenues.
* Coached partners performing at average levels into niche/personal brand optimization generating over $200K
* Created renowned tip sheet: 55 Great Icebreaker Questions to Break the Ice, Build Relationships, Be Memorable at networking events  (http://www.thebusinessfox.com)

Strategic Advising - service entrepreneurs and professionals distinguish their practices from the competition, become go-to firms in their ideal niche markets/areas of specialization.
* Work with clients and firms to leverage online strategies to generate leads, close more ideal business.
* Service based businesses - financial services, franchises, bookkeeping, staffing, accounting firms, law firms 
* Guide all service-based businesses in niche prominence, strategic growth including branch and business unit expansion, business development, sales training,leadership, and generational talent professional development.

High Performance Business & Career Advancement/Transition Coach |Speaker | Author

Network Like A Fox: A Targeted Approach To Building Successful Business Relationships

Author of widely recognized book on targeted business networking - meeting and building productive relationships with ideal decision makers and referral sources.

Author

Guess Underwear

Vice President Of Merchandising

Wacoal

Headed up product development and marketing

Vice President of Design & Marketing

Vanity Fair Brands

Product Manager

Warners, Division of Warnaco

Sales & marketing growth strategies for fractional execs ✅ Adding value, lowering risk for Private Equity/portfolio companies with fractional executive talent & culture integration solutions ✅ productize your services ✅

𝐖𝐞 𝐡𝐞𝐥𝐩 𝐟𝐫𝐚𝐜𝐭𝐢𝐨𝐧𝐚𝐥 𝐞𝐱𝐞𝐜𝐮𝐭𝐢𝐯𝐞𝐬, consultants, and service business owners scale up to 30K/mo+ by productizing their services, diversifying their business offerings, support the M&A/PE market, and add greater value to their clients.  Proud Vistage TA member.
Book a complimentary Scale Up Success Call: https://calendly.com/nancyfoxfc/scale-up-success

Join our Fractional Connections Community: https://fractionals.ai/fccommunity
Get In Front Of Your Ideal Decision Makers without referrals: Direct Access EBook https://fractionals.ai/book

As founder of Fractional Connections, I lead a community of top-notch executives-turned-'fractionalpreneurs' - working on a partial time basis to help growing entrepreneurs become more successful. We support the meteoric rise of the White Collar Gig Economy - a win/win for business owners and executives seeking new and fulfilling career paths.

I became a fractional Chief Business Development Officer for premier professional services firms before deciding to help others make a rewarding, autonomous career shift.

Our networking events connect the top echelon of fractional leaders with SMB owners.
As the creator of numerous business development training and coaching programs, I guide fractional execs and firms in building multi-6 & 7 figure businesses through unique positioning, networking, and lead generation methods.

I've been a featured speaker at:
𝐋𝐨𝐲𝐨𝐥𝐚 𝐔𝐧𝐢𝐯𝐞𝐫𝐬𝐢𝐭𝐲 - 𝐂𝐡𝐢𝐜𝐚𝐠𝐨 𝐖𝐨𝐦𝐞𝐧'𝐬 𝐅𝐨𝐫𝐮𝐦
𝐀𝐈𝐂𝐏𝐀
Entrepreneur's Organization
NYC - Dept. of Environmental Protection
𝐋𝐞𝐠𝐚𝐥 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐀𝐬𝐬𝐨𝐜𝐢𝐚𝐭𝐢𝐨𝐧
𝐌𝐨𝐨𝐫𝐞 𝐆𝐥𝐨𝐛𝐚𝐥
𝐂𝐎𝐑𝐄 𝐑𝐞𝐚𝐥 𝐄𝐬𝐭𝐚𝐭𝐞 𝐍𝐘
𝐒𝐭𝐚𝐭𝐞 𝐒𝐨𝐜𝐢𝐞𝐭𝐲 𝐨𝐟 𝐂𝐏𝐀'𝐬 𝐌𝐢𝐜𝐡𝐢𝐠𝐚𝐧, 𝐍𝐘
𝐄𝐧𝐭𝐫𝐞𝐩𝐫𝐞𝐧𝐞𝐮𝐫𝐬 𝐂𝐡𝐨𝐢𝐜𝐞 
𝐂𝐥𝐞𝐯𝐞𝐥𝐚𝐧𝐝 𝐘𝐖𝐂𝐀 𝐖𝐨𝐦𝐞𝐧'𝐬 𝐋𝐞𝐚𝐝𝐞𝐫𝐬𝐡𝐢𝐩 
𝐂𝐚𝐥𝐂𝐏𝐀
𝐂𝐏𝐀𝐦𝐞𝐫𝐢𝐜𝐚
𝐋𝐚𝐭𝐡𝐚𝐦 & 𝐖𝐚𝐭𝐤𝐢𝐧𝐬
𝐆𝐫𝐞𝐞𝐧 𝐇𝐚𝐬𝐬𝐨𝐧 & 𝐉𝐚𝐧𝐤𝐬
𝐒𝐡𝐞𝐩𝐩𝐚𝐫𝐝 𝐌𝐮𝐥𝐥𝐢𝐧 𝐑𝐢𝐜𝐡𝐭𝐞𝐫 & 𝐇𝐚𝐦𝐩𝐭𝐨𝐧
𝐂𝐢𝐭𝐫𝐢𝐧 𝐂𝐨𝐨𝐩𝐞𝐫𝐦𝐚𝐧

Steve Wittal, CSL, C.Dir. Fractional Sales and Strategy Leader

"Nancy helped me deliver on my goals, and more. She shared her ideas on how to diversify my income streams to build a more sustainable revenue model. Given where my fractional practice was at, Nancy’s guidance was both relevant and timely. This approach should enable me to both scale revenue beyond my current state, and free up time to continue working ‘on’ my business in the weeks and months ahead. For any non-employer business, I highly recommend Nancy as a Coach!"

It's #MergersandAcquisitions Monday... If so many deals fall through before term sheets are signed... 
 
Why are top deal makers implementing #integration teams and #integrationmanagementoffices 𝗯𝗲𝗳𝗼𝗿𝗲 the deal closes? 
 
Kison Patel talks with Seema Nimmagadda, Head of M&A Integration, North America Head of M&A Integration, North America, Woven by Toyota on the outstanding podcast, M&A Science.  
 
In her interview, Seema talks about 4 steps to implementing a successful pre-deal close integration, recommended to start during the due diligence phase. 
 
But implementing an Integration Management Office (IMO) needs to be a dual-side effort.  
 
Both Buyer (often a #privateequity firm) and Seller need to carefully select the right people and generate the right method for ensuring that what happens AFTER the deal closes doesn't diminish value instead of drive it. 
 
It is a delicate effort because of confidentiality issues.  
 
Very often there isn't the bandwidth to devote full time leaders to the integration team while they are running day to day operations. 
 
This is where #fractionalexecutives can be so helpful. 
 
Selecting ones who have the ideal industry experience AND M&A expertise can be hugely beneficial to the process and to productivity. 
 
It's often been thought that starting integration too early is wasteful because so many deals don't close. 
 
On the flip side, many more deals could close if more strategic integration efforts - in sales, marketing, technology, finance, operations, and human capital, were explored, pitfalls avoided earlier. 
 
Although Seema is overseeing a division of a giant enterprise, her Woven team is quite small and entrepreneurial. Thus, it mirrors what many SMB's experience when going through an acquisition or being acquired. 
 
Give this a listen, and think about who should be on your integration team - sooner rather than later. 
 
I'll post the link to the podcast in the first comment box. 
 
#PrivateEquity #integration #fractionalexecutive #VistageLosAngeles

Open article: Seema Nimmagadda - Woven by Toyota | LinkedIn by linkedin.com • 1 min read

Seema Nimmagadda - Woven by Toyota | LinkedIn

It’s hard to explain to non-doggie people why having a canine pet is so compelling... 
 
I’ve had dogs ever since the 80’s. 
 
My first two were Bichon Frise’s and while they weren’t the sharpest crayons in the box, I was madly attached to them. 
 
They lived to 17 and 15 1/2 respectively. 
 
One day after my Bichon Nicki was put down (she had suffered with congenital heart problems for a year) I got an amazing rescue Baxter.  
 
Baxter was a Lhasa/Shitzu mix with the cutest underbite and one ear up, one ear down. 
 
He was truly perfect - the canine love of my life. 
 
I used to call him H.E.D = happy every day. 
When he got sick at age 14, I was devastated. I still am not over the loss of this ball of joy. 
 
Then, to fill that void, I got another rescue, Jackson. Jackson was a white poodle terrier mix. My bet is he was mostly “terrible terrier”.  
 
He was anything but perfect. He had one damaged eye but was smart as a whip and very athletic despite his eye. He really believed he was the boss. 
 
I’ve been dog-less for 8 months. 
I tried to appreciate the freedom not having a dog affords - travel when I want, dance all night if I want, not have to worry about dog sitters and schedules. 
 
But I kept watching dog videos on Youtube and stopping to pet every dog I saw on the street. 
 
Five years ago, (around the time I found Jackson) I put a picture of a red toy poodle on my computer screen saver. This was the pooch I’ve been yearning for since. 
 
Last weekend, after a harrowing search, I finally found this little guy. 
 
Andre Fox is 12 weeks of pure cuteness, smarts, and plenty of confidence.  
 
I’m pretty tired but sometimes, when you are meant to have a certain life, you just have to act on faith and go for it. There are sacrifices, but I guess the tradeoffs are worth it. 
 
The lesson for me is if you know what you want, accept no substitutes.

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I had a conversation with a former client who  generated well over $300K last year... 
 
…and has decided to not go forward with his #fractionalexecutive business! 
 
𝗪𝗵𝘆? 𝘆𝗼𝘂 𝗮𝘀𝗸, 𝗶𝗳 𝗵𝗲 𝗱𝗶𝗱 𝘀𝗼 𝘄𝗲𝗹𝗹? 
 
My friends, no business model is perfect, and neither is the #fractional model. 
 
For me, my fractional exec roles were some of my best experiences as a business owner, but they were balanced with other revenue streams: 
Coaching 
Memberships 
Book Sales 
Paid Speaking & Training Engagements 
 
In other words, my business was diversified. 
 
My former client followed the typical instruction to fill his dance card with fractional engagements and he was working over 50 hours a week to achieve these numbers. 
 
He said he doesn’t believe that the fractional model is sustainable. 
 
When he realized that, we started working on how he would diversify. 
 
For many, just filling that schedule with paying clients is the first hurdle. 
 
But then, you quickly realize you must service your clients AND do marketing and business development to keep the pipeline filled. 
 
How is this different than any other service business? 
 
I believe the real problem is that too many enter the fractional arena with stars in their eyes, thinking it will be rather simple because of their experience and credentials. 
 
All business models are hard. 
 
Just ask a manufacturer, a construction company owner, an accountant, a lawyer, a doctor, an Amazon store owner. 
 
My most heartfelt guidance is to be very honest with yourself - as you start, grow, and scale: 
What do you want/need revenue wise, profit wise? 
What hours and conditions are not negotiable for you? 
 
Design your business right from the get-go and make very sure you select a niche market that excites you, that is promising (can and is willing to pay you what you’re worth), and where you can diversify your services so that you are not only generating income from your personal hours or days worked. 
 
This takes strategy and probably working with a savvy business advisor who understands the ins and outs of a service based business. 
 
Becoming a business owner is the best thing I ever did. It was not the easiest. 
I’m glad I had the right advisors showing me the ropes, helping me to accelerate and succeed. (DM me if you want to learn more) 
 
Going fractional can be fabulous, but only if you treat it like a real business and not a hobby. 
 
#servicebusines #fractionalexecutives #VistageLosAngeles

Hi five 👊to my client who just landed a multi-five figure client in just under a month! 
 
First, he deserves ALL the credit.  
 
He is a great networker (and I don't say that lightly as many of you know). 
 
Next, he is a great case-example storyteller. 
 
His happy outcome came as a result of 2 things: 
 
✅His unique talents and gifts  
✅ What we developed together - his niche focus and his confidence. 
 
Many fractional executives struggle to find their momentum for many months, sometimes over a year! 
 
What I have found is there is often hidden gold within each of you but it is often overlooked because you're not aware of exactly how best to position yourself, or target your golden gifts in such a way that it compels the right prospects to learn about you or seek you out. 
 
Positioning + Niche Differentiation + The right solutions for painful problems = Lots of the right clients 
 
#fractionalexecutives #mergersandacquisitions #VistageLosAngeles

It's #𝗠𝗲𝗿𝗴𝗲𝗿𝘀𝗮𝗻𝗱𝗔𝗰𝗾𝘂𝗶𝘀𝗶𝘁𝗶𝗼𝗻𝘀 𝗠𝗼𝗻𝗱𝗮𝘆 and today, I'm speaking to the #𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗼𝘄𝗻𝗲𝗿/#𝗳𝗼𝘂𝗻𝗱𝗲𝗿 who has recently decided to sell his/her business. 
 
I've been reading and speaking with M&A advisors/exit specialists who work with founders wanting to sell their businesses. 
 
It's like a broken record: 
❌ Most business owners wait too long to get their businesses ready for an optimum exit/sale. (they naively believe their business value is much higher than it really is) 
 
❌ Most business owners do not have the proper reporting, financial or operational, in place to provide to experienced acquirers (strategic buyers or #privateequity) 
 
❌ Most business owners do not have a leadership or employee #succession bench in place for acquirers to feel confident the business will be ready for the next stage of the business post acquisition. 
 
So I did a little research about why business owners/founders, who are so smart at building businesses act naively and un-strategically when selling their businesses. 
 
#HBR published 2 pieces addressing this very issue (I'll post the links in the first comment box) 
 
At the end of the day, it boils down to these 3 things: 
1. 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗼𝘄𝗻𝗲𝗿𝘀 focus all their attention on growth, 𝘀𝗽𝗲𝗻𝗱 𝗽𝗿𝗮𝗰𝘁𝗶𝗰𝗮𝗹𝗹𝘆 𝗻𝗼 𝘁𝗶𝗺𝗲 𝗼𝗻 𝘁𝗵𝗲𝗶𝗿 𝗲𝗻𝗱-𝗴𝗮𝗺𝗲. 
 
When they decide to sell, they aren't at all ready or set up to attract the best offers. 
 
2. 𝗙𝗼𝘂𝗻𝗱𝗲𝗿𝘀 𝗮𝘀𝗸 𝘁𝗵𝗲𝗶𝗿 𝗯𝗶𝘇 𝗼𝘄𝗻𝗲𝗿 𝗳𝗿𝗶𝗲𝗻𝗱𝘀 and peers how to approach exit. Most peers  have made lots of mistakes so it's like the blind leading the blind. 
 
3. B𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗼𝘄𝗻𝗲𝗿𝘀 𝘄𝗮𝗶𝘁 𝘄𝗮𝘆 𝘁𝗼𝗼 𝗹𝗼𝗻𝗴 𝘁𝗼 𝗲𝘀𝘁𝗮𝗯𝗹𝗶𝘀𝗵 𝘁𝗵𝗲𝗶𝗿 𝗲𝗻𝗱 𝗴𝗮𝗺𝗲. This only lowers their leverage in any deal. 
Trying to sell too close to the exit timeframe leads to fire sale or making disadvantageous exit deals. 
 
Founders need to establish an end game early, both on the tactical side and on the mental/emotional side, for how they will pivot from being the center of the wheel to a completely new role post acquisition. This takes time, careful personal exploration, and commitment. 
 
Business owners invest years and thousands of dollars on ways to grow their businesses. 
 
They spend practically nothing on planning how to reap the best rewards of the businesses they've put heart and soul into for years. 
 
In addition to seeking out 𝗠&𝗔 𝗮𝗱𝘃𝗶𝘀𝗼𝗿𝘀, founders can call upon #𝗳𝗿𝗮𝗰𝘁𝗶𝗼𝗻𝗮𝗹 𝗲𝘅𝗲𝗰𝘂𝘁𝗶𝘃𝗲𝘀 𝘄𝗶𝘁𝗵 𝗱𝗲𝗲𝗽 𝗠&𝗔 𝗲𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲 to help with exit planning and execution. 
(That's exactly what we'll be working on in our 𝗠&𝗔 𝗣𝗲𝗲𝗿 𝗙𝗼𝗿𝘂𝗺) 
 
"Fail to plan, plan to fail". 
#privateequity #VistageLosAngeles

𝗪𝗮𝗻𝘁 𝗮 𝘁𝗶𝗽 𝗳𝗼𝗿 𝗵𝗼𝘄 𝘁𝗼 𝗴𝗲𝘁 𝗱𝗶𝗿𝗲𝗰𝘁 𝗮𝗰𝗰𝗲𝘀𝘀 𝘁𝗼 𝗱𝗶𝗳𝗳𝗶𝗰𝘂𝗹𝘁 𝘁𝗼 𝗿𝗲𝗮𝗰𝗵 𝗱𝗲𝗰𝗶𝘀𝗶𝗼𝗻 𝗺𝗮𝗸𝗲𝗿𝘀?... 
 
𝗪𝗵𝗮𝘁 𝗡𝗢𝗧 𝗧𝗢 𝗗𝗢: 
 
Send them a cold LinkedIn message telling them all about you and giving them a link to your one pager, website, deck, or scheduler… 
 
 
𝗪𝗛𝗔𝗧 𝗧𝗢 𝗗𝗢 𝗧𝗛𝗔𝗧 𝗕𝗘𝗚𝗜𝗡𝗦 𝗕𝗨𝗜𝗟𝗗𝗜𝗡𝗚 𝗔 𝗥𝗘𝗟𝗔𝗧𝗜𝗢𝗡𝗦𝗛𝗜𝗣, 𝗢𝗣𝗘𝗡𝗦 𝗧𝗛𝗘 𝗗𝗢𝗢𝗥: 
 
1. Listen to their podcasts - either ones they host or are interviewed on. 
Comment, share, acknowledge 

2. Read and engage with their LinkedIn content. 
Comment, share 
 
3. Subscribe to their newsletters. 
Comment, share to your network. 
 
4. After you do a couple of these things, getting a feel for who they are targeting in their messaging, request to connect on LinkedIn. 
Don’t pitch them at this stage. 
 
5. Invite them to a get-to-know-you  conversation. 
 
6. Share some of your content - if it’s relevant to their business. (Only do #6 AFTER you have done 1-5) 
 
Starting to make sense? 
 
If you express authentic interest in them and what they are trying to accomplish,  
 
then you properly open the door to relationships with people who are often resistant to cold connections. 
 
#fractionalexecutives #accessingdecisionmakers #VistageLosAngeles

When it comes to #𝗗𝗶𝘀𝗰𝗼𝘃𝗲𝗿𝘆𝗖𝗮𝗹𝗹𝘀... 
...this holds true for #fractionalexecutives as well as all #trustedadvisors  
 
who make their living from their knowledge: 
 
Beware: there are "Sneaky Askers" out there. 
 
I absolutely love helping people get started and succeed in their businesses. 
 
I am blessed to have been in business over 2 decades and have learned so many different skills, strategies, techniques - and mistakes - that I can share back with y'all. 
 
Most of us, including me, tend to err on the side of generosity with our information rather than being withholding. 
 
That being said, sometimes innocent-looking Discovery Call bookers are actually looking for as much free business knowledge from you as they can get in this session, not so much trying to learn about working with you. 
 
If this happens to you, despite your best efforts to qualify and disqualify through your pre-Discovery Call questionnaire, you are not alone. 
 
This still happens to me, even after all these years of intuitively knowing who is going to be a "Sneaky Asker." 
 
Here's my take on it (maybe it will be helpful to you): 
 
Do your best to 𝗴𝗶𝘃𝗲 𝘁𝗵𝗲 𝘄𝗵𝗮𝘁 𝗻𝗼𝘁 𝘁𝗵𝗲 𝗵𝗼𝘄. 
 
If they get the what (to do) they rarely can (or don't) properly execute the how to do it. 
 
And it's in the proper "how" that true results are generated. 
 
This may also help in dealing with the Sneaky Askers: 
 
If they are trying to get valuable intel without paying for it, it is pretty likely they will attract potential clients who are trying this same approach. 
 
"We attract what we create." 
 
Wishing you much success in your Discovery Calls!! 
 
#VistageLosAngeles

#fractionalexecutives, another truth bomb coming your way... 
 
While some are grappling with the startup up stresses, more established fractionals with full client rosters have come to quite a different realization: 
 
Is my fractional business really scaleable??? 
 
On its own, the answer is no. 
 
No service business requiring you to fulfill the one service personally, or demanding your personal time or effort is a scaleable business. It’s also dangerous to have all your eggs in one service basket. 
 
Just like any scaleable business, you need to have different offers and revenue types to build a pipeline and a mix allowing you to scale. 
 
It might be: 
 
✅ Hiring or outsourcing staff 
✅ Services other than fractional leadership (monthly maintenance, reviews, diagnostics, quarterly trainings, etc) 
✅ Subscriptions or MRR services
✅ Software 
✅ Books, roadmaps, or workbooks you’ve created 
✅ Productized services or packages 
 
Depending on one income stream is like depending 100% on referrals. 
You’ve lost control of your business, and your business runs you. 
 
At Fractional Connections, we believe that established fractionals are in an ideal position to scale without having to work more hours/days and without hiring/outsourcing staff. 
 
However, it does take strategic and tactical development but in the end, it allows you to have a business that’s not a glorified J.O.B. 
 
#scaleup #productizedservices #VistageLosAngeles 
 
And many other options 
 
(Do you feel like the hamster?)

#fractionalexecutives, of course #branding is important, but...

...if you brand before you identify the right target market/niche or your positioning,

you are throwing good money after bad.

Case in point: Check out my client's before and after LinkedIn banner and headline.
(I have her permission to share)

𝗕𝗲𝗳𝗼𝗿𝗲: Undefined, unmemorable
𝗔𝗳𝘁𝗲𝗿: Distinctive and clearly defined

Same excellent professional, totally different level of positioning.

𝗔 𝗴𝗿𝗲𝗮𝘁 𝗯𝗿𝗮𝗻𝗱𝗶𝗻𝗴 𝘃𝗶𝘀𝘂𝗮𝗹 𝘄𝗶𝘁𝗵𝗼𝘂𝘁 𝗰𝗮𝗿𝗲𝗳𝘂𝗹𝗹𝘆 𝗶𝗱𝗲𝗻𝘁𝗶𝗳𝘆𝗶𝗻𝗴 𝘁𝗵𝗲 𝘀𝘄𝗲𝗲𝘁 𝘀𝗽𝗼𝘁 𝗼𝗳 𝗵𝗲𝗿 𝗺𝗮𝗿𝗸𝗲𝘁 𝘄𝗼𝘂𝗹𝗱 𝗳𝗮𝗹𝗹 𝗼𝗻 𝗱𝗶𝘀𝗶𝗻𝘁𝗲𝗿𝗲𝘀𝘁𝗲𝗱 𝗲𝗮𝗿𝘀.

Get your positioning right BEFORE you invest on your branding.

Knowledgeable marketers will require you to have a crystal clear, defined, narrow-enough ICP (Ideal Client Profile) before working on any logos or colors or branding tag lines.

One of my clients started to get clients during informational interviews because as he shared his positioning and solutions with decision makers in his niche.

Differentiate, determine and dominate your niche.
Then brand away.

#VistageLosAngeles

Before and After LinkedIn Positioning

By now most business owners have heard the term “#𝗳𝗿𝗮𝗰𝘁𝗶𝗼𝗻𝗮𝗹𝗲𝘅𝗲𝗰𝘂𝘁𝗶𝘃𝗲.”... 
 
…Many think they understand what is meant by this term and the type of talent it refers to. 
 
They are almost always incorrect, misguided. 
 
There have been dozens and dozens of posts on LinkedIn by fractionals explaining what a fractional is,  
 
how such a role is different from traditional consulting… 
 
…why a biz owner should engage a fractional, 
 
to little avail. 
 
Why?  
 
Because 𝗲𝘅𝗽𝗹𝗮𝗶𝗻𝗶𝗻𝗴 𝗱𝗼𝗲𝘀𝗻’𝘁 𝗲𝗻𝗰𝗼𝘂𝗿𝗮𝗴𝗲 
 
Not really. 
 
Neither does trying to convince a business owner why a fractional executive is such a good talent approach for a growing business or a business in dire need of fixing. 
 
What is needed are CASE EXAMPLES that paint pictures of the SPECIFIC pains, “migraines” business owners are suffering from that the right fractional leadership engagement would diminish and cure. 
 
Stop convincing, start sharing the right STORIES.  
Attention is caught when one sees themselves in the story:  
How does this story relate to me?  
 
This is why I interview business owners who have engaged fractionals and ask them about their search and engagement stories. 
 
I share these stories with the fractionals in Fractional Connections Community. 
 
Stories sell. 
 
What’s your story? 
 
#storytelling #sales #VistageLosAngeles

It's #𝗠𝗲𝗿𝗴𝗲𝗿𝘀𝗮𝗻𝗱𝗔𝗰𝗾𝘂𝗶𝘀𝗶𝘁𝗶𝗼𝗻𝘀 𝗠𝗼𝗻𝗱𝗮𝘆...

...We often talk about the impact of an acquisition on the employees of the acquired company.

𝙒𝙝𝙖𝙩 𝙝𝙖𝙥𝙥𝙚𝙣𝙨 𝙩𝙤 𝙩𝙝𝙚 #𝙘𝙪𝙨𝙩𝙤𝙢𝙚𝙧𝙨 𝙬𝙝𝙚𝙣 𝙖 𝙢𝙚𝙧𝙜𝙚𝙧 𝙤𝙧 𝙖𝙣 𝙖𝙘𝙦𝙪𝙞𝙨𝙞𝙩𝙞𝙤𝙣 𝙝𝙖𝙥𝙥𝙚𝙣𝙨? 

Very often a buyer/PE firm will make a strategic decision that negatively impacts the consumer as well as competitors.

Back in 2023, 3 years after it acquired 𝗠𝗶𝗿𝗿𝗼𝗿, 𝘁𝗵𝗲 𝗵𝗼𝗺𝗲 𝗳𝗶𝘁𝗻𝗲𝘀𝘀 𝗱𝗲𝘃𝗶𝗰𝗲,  lululemon Studio discontinued it and was looking for a buyer.

Why did it change it's strategy?

"The home fitness business has been a drag on Lululemon’s performance." CEO Calvin McDonald said in March that sales of the home fitness equipment disappointed." (link to article in 1st comment)

How did I learn about this? 

My cousin, who loved her Mirror, especially since she had her baby and couldn't readily go to the gym to get back in shape, told me how disappointed she was.

Did Lululemon give their Mirror customers any warning? 
Nope.

What happened since was Mirror was discontinued? A competitor, Tonal, stepped in, gave customers a trade in offer.

But my cousin didn't take them up on it. She found another solution.

When a client of mine, a public accounting firm with 400 partners, acquired a smaller firm, did they inform and educate the partners how to tell their clients about the fee increases now that they had new owners?

Nope. 
Clients were scattered, lost, and frustrated.

Every partner was on his or her own to tell the fee increase story.

Integration and change management doesn't just affect the internal players.

It affects entire customer bases that took years to build trust and brand awareness with.

This trust and brand loyalty can evaporate in a flash, and the cost to rebuild enormous.

While difficult strategic decisions must be made, much consumer retention and value could be generated by a little insight beyond the straight numbers.

If Lululemon wanted out of the Mirror hardware business, they could have taken wiser steps to retain the loyalty of these customers.

It's also interesting to note that Lululemon bought Mirror for $500 million and despite all the due diligence, learned later that their due diligence hadn't revealed certain weak spots in the business. These weaknesses showed up within the first year of ownership.
Efforts to shore them up were fruitless.

The lessons here?
1. Even the best due diligence is not a perfect science. There will be surprises, sometimes unpleasant ones.

2. M&A affects not only the employees and leadership but valuable customers. Once burned, they're hard to regain.

#VistageLosAngeles #Privateequity 

Not all networking is created equal.

Fractional Connections is regarded as the top networking event for #fractionalexecutives for a reason: We know the fractional advantage and provide the tools and the promotion to enlighten and entice business owners in leveraging our advanced talent solution.

Join us TODAY for our monthly Virtual Speed Networking Event.
1st timers attend FREE 
(there's still time to sign up :https://lnkd.in/gQ5w7Bxt)
Thursday March 14, 9 AM Pacific, 10 AM Mountain, 11 AM Central, 12 PM Eastern

You will meet 6-7 top fractional execs one-on-one
There are insightful and engaging business strategy discussion topics so it's not just an elevator speech fest (boring!)

See you soon, fractional friends!

Sometimes, it's really really hard to be consistent... 
 
I just sent out the 64th edition of my Saturday morning newsletter, The Boost. 
 
Some weeks I just don't feel like it. 
 
Can you relate? 
 
But today's issue was all about persistence and consistency, so I did what I didn't FEEL LIKE doing and did it anyway. 
 
If you want to read the story I tell this week, (it's a really juicy one) go to the link in the first comment box to sign up. 
 
Every Saturday morning.  
6 AM Pacific. 
 
Even if I don't feel like it. :) 
 
#VistageLosAngeles

M&A Peer Forum member Alan Gonsenhauser received an extraordinary testimonial from a PE-backed company. His special knowledge in working with Private Equity made a huge difference.

Open article: Alan Gonsenhauser on LinkedIn: #marketing #privateequity #brandpositioning #branding #renaming #cmo #ceo… by linkedin.com • 1 min read

Alan Gonsenhauser on LinkedIn: #marketing #privateequity #brandpositioning #branding #renaming #cmo #ceo…

#𝗳𝗿𝗮𝗰𝘁𝗶𝗼𝗻𝗮𝗹𝗲𝘅𝗲𝗰𝘂𝘁𝗶𝘃𝗲𝘀 𝘄𝗵𝗼 𝗵𝗮𝘃𝗲 𝗯𝗲𝗲𝗻 𝗼𝗻 𝘁𝗵𝗲 𝗳𝗲𝗻𝗰𝗲 𝗮𝗯𝗼𝘂𝘁... 
 
Whether you should start your fractional career❓ 
 
Whether you should stick with your fractional practice (it has been sorely inconsistent, disappointing)❓ 
 
Whether the system or firm you invested in to get you going was a mistake❓ 
 
You are NOT ALONE. 
 
In the past few weeks, numerous corporate escapees and fractional execs have booked time with me to ask me whether they should leap into the fractional endeavor, 
 
or whether they should stick with it, 
 
or go back to getting a JOB. 
 
There are several basic errors fractionals or fractional wannabes are making: 
 
1. You don't realize that going fractional is actually starting a business, and you don't think of it or treat it that way.  
 
2. You wait too long to get expert help on your fractional business strategy. You listen to other fractionals (most of whom are different from you in network or experience) and they are misguiding you. 
 
You are trying to "figure it out on your own" but you've either never started a business before OR one like this. Now, 18 months to 2 years in, you are still throwing stuff up against the wall hoping something will stick. 
 
Now you realize that you didn't have a sound plan for targeting, differentiation, or positioning. 
 
3. You wasted valuable money on lead gen companies, websites, branding, sponsorships or the wrong networking groups or events (unhelpful in attracting  the right clients). 
 
4. You are taking clients and leaving no time for business development. You are therefore not building a pipeline (Business 101) 
 
In the last several months, I have worked with several fractional execs who made one or all of those errors and we turned them around by: 
 
1. #𝗡𝗶𝗰𝗵𝗲 𝗶𝗱𝗲𝗻𝘁𝗶𝗳𝗶𝗰𝗮𝘁𝗶𝗼𝗻 
2. Positioning and targeted offers (and vet these) 
3. #𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻 and #networking revamping                                                     4. Inbound and outbound lead gen strategies (without hiring companies to do this) designed to appeal to hungry, motivated, qualified prospective clients. 
 
You don't know what you don't know. 
 
Just because another fractional exec had  early success doesn't mean you will. 
 
You don't know the network they began with or how long their results will continue 
 
No business gets started without some investment capital. 
 
Too many fractional executives believe that they can just hang up a shingle, a website (created on Wix) a LinkedIn profile and get a consistent stream of clients. 
 
You might have beginners luck. 
Or not. 
 
Being a successful fractional executive takes business acumen. 
 
There is no right or wrong path but getting 
clear about what the fractional exec path will take is not negotiable if you want to thrive. 
 
#VistageLosAngeles

It's #𝗠𝗲𝗿𝗴𝗲𝗿𝘀𝗮𝗻𝗱𝗔𝗰𝗾𝘂𝗶𝘀𝗶𝘁𝗶𝗼𝗻𝘀 𝗠𝗼𝗻𝗱𝗮𝘆 and today the question is 𝗪𝗵𝘆 𝗜𝘀𝗻'𝘁 𝗧𝗵𝗲𝗶𝗿 𝗠𝗼𝗿𝗲 #𝗗𝗘𝗜 𝗶𝗻 #𝗣𝗿𝗶𝘃𝗮𝘁𝗲𝗘𝗾𝘂𝗶𝘁𝘆?... 
 
Before I share some stats shared by the United States Private Equity Council, McKinsey, and Harvard Business Review, I did a little "mother-in-law research" and randomly looked up a few small to mid-cap PE firm websites. 
 
When I looked at the teams, the DEI trends are quite clear: 
 
𝙋𝙧𝙞𝙫𝙖𝙩𝙚 𝙀𝙦𝙪𝙞𝙩𝙮 𝙞𝙨 𝙥𝙧𝙞𝙢𝙖𝙧𝙞𝙡𝙮 𝙖 𝙬𝙝𝙞𝙩𝙚, 𝙢𝙖𝙡𝙚- 𝙙𝙤𝙢𝙞𝙣𝙖𝙩𝙚𝙙 𝙖𝙧𝙚𝙣𝙖. 
 
A few changes are taking place: 
 
🟢There is a growing bench of younger women in entry level associate roles. 
 
🟢There are a few managerial roles and a sprinkling of senior roles made up of men of color, but Hispanic and black leaders were almost non-existent except in minority-owned firms. 
 
🟢 I noticed a high percentage of the female leadership roles in  PE are Human Capital-related as opposed to on the deal making/operating partner track. 
 
I spoke to a friend of mine who founded an investment bank over 30 years ago. 
 
A couple of years ago, he realized (what took him so long, I have no idea...) that their firm had zero women partners. 
 
He went on a hunt for experienced female partners. It took him 18 months to find one viable candidate! 
 
Why is M&A/Private Equity so white male dominated?  
 
The US PE Council states that  
women in private equity comprise only 25 percent of all operating positions.  
 
A higher percentage, 52 percent of roles are held by women at the associate level but they rarely advance to senior leadership levels. 
 
Women reported finding the culture in Private Equity to be challenging to break into and gain respect as they attempted to climb the leadership ladder. 
 
Researchers note that minority-owned funds are in short supply. 
 
They are more likely to finance people like themselves but because minority-owned funds are so few in number, relatively few minority businesses get funded. 
 
Black and Hispanic-owned funds raised only 2.4 percent of total private capital according  to studies. 
 
Higher expectations for  fundraising performance, was almost three times higher for minority-owned groups. 
 
However, the statistics show that minority fund exits are just as successful as majority owned funds. 
 
I concluded the following by looking under the PE/DEI hood: 
 
📌People in PE do business with people like themselves and are slow to change this  approach. 
 
📌Diversity at the senior levels remains low, and doesn't look like it will change anytime soon. 
 
📌PE firms don't have programs to encourage female partnership. 
 
Since 2020, #DEI is taking a back seat once again in PE and that is a sad state of affairs for business.

𝙒𝙝𝙖𝙩 𝙢𝙖𝙠𝙚𝙨 𝙖 𝙋𝙚𝙚𝙧 𝙁𝙤𝙧𝙪𝙢 𝙙𝙞𝙛𝙛𝙚𝙧𝙚𝙣𝙩 𝙛𝙧𝙤𝙢 𝙖𝙣𝙮 𝙤𝙩𝙝𝙚𝙧 𝙣𝙚𝙩𝙬𝙤𝙧𝙠𝙞𝙣𝙜 𝙧𝙚𝙛𝙚𝙧𝙧𝙖𝙡 𝙜𝙧𝙤𝙪𝙥?... 
 
Let us count the ways: 
 
 
1. 𝗧𝗮𝗿𝗴𝗲𝘁𝗲𝗱 𝗺𝗲𝗺𝗯𝗲𝗿𝘀 with 𝗮𝗹𝗶𝗴𝗻𝗲𝗱 𝗽𝘂𝗿𝗽𝗼𝘀𝗲 and vetted backgrounds and expertise. 
 
2. 𝗠𝗲𝗺𝗯𝗲𝗿𝘀 𝘄𝗼𝗿𝗸 𝗢𝗡 𝘁𝗵𝗲𝗶𝗿 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀𝗲𝘀 individually and together. It is a productive, proactive experience. 
 
3. It is 𝗽𝗿𝗼𝗳𝗲𝘀𝘀𝗶𝗼𝗻𝗮𝗹𝗹𝘆 𝗳𝗮𝗰𝗶𝗹𝗶𝘁𝗮𝘁𝗲𝗱 with a designated agenda 𝗳𝗼𝗿 𝗲𝗮𝗰𝗵 𝘀𝗲𝘀𝘀𝗶𝗼𝗻. 
 
4. A Peer Forum is designed for 𝗹𝗲𝗮𝗿𝗻𝗶𝗻𝗴, 𝗽𝗿𝗼𝗳𝗲𝘀𝘀𝗶𝗼𝗻𝗮𝗹 𝗮𝗻𝗱 𝗽𝗲𝗿𝘀𝗼𝗻𝗮𝗹 𝗱𝗲𝘃𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁. 
 
5. A Peer Forum has 𝘀𝗲𝘁 𝗴𝗼𝗮𝗹𝘀 𝗮𝗻𝗱 𝗼𝗯𝗷𝗲𝗰𝘁𝗶𝘃𝗲𝘀 𝘁𝗼 𝗮𝗰𝗰𝗼𝗺𝗽𝗹𝗶𝘀𝗵 - individually and as a group. 
 
6. A Peer Forum has a 𝗳𝘂𝗻𝗱𝗮𝗺𝗲𝗻𝘁𝗮𝗹 𝗺𝗶𝘀𝘀𝗶𝗼𝗻 with a purpose in the business ecosystem. 
 
7. A Peer Forum is 𝗰𝗼𝗺𝗽𝗿𝗶𝘀𝗲𝗱 𝗼𝗳 𝗹𝗶𝗸𝗲-𝗺𝗶𝗻𝗱𝗲𝗱, 𝗴𝗿𝗼𝘄𝘁𝗵-𝗺𝗶𝗻𝗱𝗲𝗱 𝗺𝗲𝗺𝗯𝗲𝗿𝘀 committed to giving and receiving. 
 
While outcomes of Peer Forum are often top level introductions, referrals, and relationships, the main focus is not on "getting leads."  
 
The intention is the advancement of all members through alignment of purpose and 𝘀𝗵𝗮𝗿𝗶𝗻𝗴 𝗼𝗳 𝗼𝗽𝗽𝗼𝗿𝘁𝘂𝗻𝗶𝘁𝗶𝗲𝘀. 
 
I'm thrilled to be leading a Peer Forum of top tier fractional executives dedicated to  
opening doors into the Private Equity and portfolio company ecosystem,  
 
and demonstrating how our kind of talent/leadership can accomplish two very desirable objectives: 
 
1. Accelerate value in portfolio companies 
 
2. Lower risk in acquisitions 
 
When the right people come together to work on the right things in the right way, anything is possible. 
 
 
A𝗺𝗵𝗮𝗿𝗶𝗰 𝗣𝗿𝗼𝘃𝗲𝗿𝗯 
 
"𝗪𝗵𝗲𝗻 𝘀𝗽𝗶𝗱𝗲𝗿 𝘄𝗲𝗯𝘀 𝘂𝗻𝗶𝘁𝗲, 𝘁𝗵𝗲𝘆 𝗰𝗮𝗻 𝘁𝗶𝗲 𝘂𝗽 𝗮 𝗹𝗶𝗼𝗻." 
 
#privateequity #fractionalexecutives #mapeerforum #VistageLosAngeles

Most of my followers know... 
 
..that a key component of my advisory services is helping clients in the development and marketing of #𝗽𝗿𝗼𝗱𝘂𝗰𝘁𝗶𝘇𝗲𝗱𝘀𝗲𝗿𝘃𝗶𝗰𝗲𝘀. 
 
When it comes to #𝗽𝗿𝗼𝗱𝘂𝗰𝘁𝗶𝘇𝗶𝗻𝗴, which builds a highly desirable incremental revenue layer to your fractional or service business, the two most common questions people ask me are: 
 
𝟭. 𝗜𝘀 𝗶𝘁 𝘁𝗼𝗼 𝗲𝗮𝗿𝗹𝘆 𝗳𝗼𝗿 𝗺𝗲 𝘁𝗼 𝗽𝗿𝗼𝗱𝘂𝗰𝘁𝗶𝘇𝗲? 𝗜'𝗺 𝗻𝗼𝘁 𝗲𝘃𝗲𝗻 𝗮𝘁 𝘀𝗰𝗮𝗹𝗲 𝘂𝗽 𝘀𝘁𝗮𝗴𝗲 𝗶𝗻 𝗺𝘆 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀. 
𝟮. 𝗪𝗵𝗮𝘁 𝘀𝗵𝗼𝘂𝗹𝗱 𝗺𝘆 𝗽𝗿𝗼𝗱𝘂𝗰𝘁𝗶𝘇𝗲𝗱 𝘀𝗲𝗿𝘃𝗶𝗰𝗲 𝗯𝗲? 
 
I answer these very questions in my weekly private newsletter, and give some in depth productizing strategies. 
 
If business insights like this, and others, are important to you, you can subscribe here: 
https://fractionals.ai 
Would love to share unique and no-nonsense tools with you each week so you can launch, grow, and scale your #fractionalexecutive business. 
 
#VistageLosAngeles

Open article: Welcome to Fractional Connections - Fractional Connection by fractionals.ai • 1 min read

Welcome to Fractional Connections - Fractional Connection

My favorite networking day of the month is tomorrow! 
 
Top fractional executives and some new SMB founders will be joining us so don't miss out. 
 
First timers are complimentary! 
Link to attend in first comment box. 
 
#fractionalexecutives #SMBs #VistageLosAngeles

Taplio

Nancy Fox -The Fractional Fox's Linkedin Analytics