Trabon

Trabon is a restaurant industry technology solutions and services company. 

Trabon has been working with restaurant brands since 1975 and has over 40 years of restaurant menu and marketing content management expertise. 

MenuNet and BarNet, Trabon proprietary technology solutions, enable the creation of menu content databases. Menu data can then integrate with POS, websites, apps, social media and supply chain systems as well as print and digital menus. Brands are able to drive traffic and sales through location customized menu content and pricing.

Chief Business Development Officer

CiCi Enterprise, LP

Defined brand and marketing strategy including positioning, concept evolution, culinary and culinary innovation, consumer insights, integrated marketing, broadcast and digital advertising, store design and menu and product strategy.  
Developed and implemented successful product development and consumer messaging protocols.  Identified targeted growth opportunities including retail licensing.  
Facilitated brand turnaround driving traffic and profitable sales while improving guest experience and food quality and managing costs and maintaining price.

Chief Marketing Officer

Marketing Executives Group

Board Member

FolioCo

Strategy, Innovation and Marketing for emerging and legacy brands in addition to brands in need of revitalization and repositioning.

President

Romano's Macaroni Grill

Defined strategy for all aspects of the Romano’s Macaroni Grill brand including positioning, concept evolution, consumer insights, marketing, advertising, store design and menu and product strategy.  
Led and directed forward-thinking integrated marketing and culinary teams.  Developed and implemented successful product development and consumer messaging protocols.  Identified targeted growth opportunities including retail licensing.  Key leadership role during brand sale and final purchase negotiation.

Vice President Brand Strategy

Corner Bakery Cafe

Evaluated and proved brand’s viability outside core Chicago market.  Repositioned brand to “Neighborhood Bakery Cafe.”  Redesigned entire spectrum of brand touchpoints including culinary strategy, building design, product display, packaging, team member uniforms, menu boards and music.  Excellent relationships with senior management ensured marketing activities aligned with business goals and set stage for 36+ consecutive periods of positive same store traffic and sales growth.  Positioned brand for profitable sale and future franchise growth.

Vice President Marketing

Cozymel's Coastal Mexican Grill

Joined new leadership team to reestablish brand identity following reorganization.  Drove brand’s differentiation through its Coastal Mexican heritage.  Established culinary development and testing process, pricing strategy, happy hour strategy, local restaurant marketing and advertising programs.  Utilized affinity partnerships, advertising and web site promotions.  Provided communication and direct support to brand President.

Director of Marketing

Brand Strategy & Marketing Executive

Talented, results-producing marketing leader with a proven record of planning and executing comprehensive strategies that build brands and create shareholder value.  Expertise in directing brand positioning and steering the execution of concept evolution.  Demonstrated success driving growth through innovation.  Solid leadership skills; adept at building and guiding top-performing teams.  Adept at communicating with management, vendor partners, and internal departments to coordinate overall marketing efforts.

Strategic Planning/ Brand Turnaround
Consumer Insight/ Analysis 
Marketing & Advertising Execution
Consumer Package Goods/ Licensing	Market Development/ New Market Penetration
Media Planning & Management
Menu & Product Strategy
Franchise Experience

Specialties: Brand Strategy
Marketing
Innovation

Taplio

Nancy Hampton's Linkedin Analytics

Want to drive more opportunities from LinkedIn?

Taplio

.css-1jgreyo{background-image:linear-gradient(284deg, rgba(39,43,72,1) 0%, rgba(33,47,183,1) 100%);color:transparent;-webkit-background-clip:text;background-clip:text;}Nancy Hampton's Linkedin Analytics

Want to drive more opportunities from LinkedIn?

Nancy Hampton's Linkedin Analytics