Naomi Rule's Linkedin Analytics

Today, organisations need their CFOs to hold a breadth of knowledge and experience across both industries and commercial challenges to be effective in helping businesses to evolve and scale sustainably. In an environment marked by the rapid pace of change and a constant need to adapt, I offer an ability to help businesses to evolve towards agile, future-state models. With experience spanning the business value chain, including organisational structure, process, systems, product, operating and technological transformation, gained across a diverse sectors and global markets, I bring a holistic viewpoint. I partner with executive teams across global growth and expansion initiatives, defining actionable strategies that enable businesses to enter new markets with impact. CPA qualified with significant tenure in COO and CFO roles, I bring deep technical skills across corporate and business-level reporting, control, tax and compliance. Building best-in-class capabilities, I provide executive teams with the financial advice and insights necessary to inform decisions that drive business outcomes. Key achievements include leading a large-scale global transformation program for Boeing, affecting >8K employees and leading to operational synergies across regions saving millions of dollars; preparing companies for IPO and transitioning APN News & Media from an ASX-listed to an NYSE-listed entity. Most recently, I have led a full transformation at Seeing Machines improving top line underlying revenue and net profit performance, positioning the company for sustainable growth and scale through development of a roadmap and vision to improve performance, transparency, efficiency and governance. Should you wish to get in contact, please do so through LinkedIn or send me an In-mail.