Lancaster University

Cumbria Innovations Platform II, Lancaster	
Lancaster University, Research and Enterprise Services (RES) Department (Professional Staff), & Centre for Mobilities Research (CeMoRe)

I have co-created new concepts and methodologies to understand socio-technical innovation and report outcomes to relevant audiences. I conduct interdisciplinary studies by liaising with a network of stakeholders, collaborators, and authorities across Cumbria. Identify and resolve individual beneficiary issues and shared challenges while changing them into workable roadmaps and recommending improvements related to the implementation of connectivity innovations.

Key Achievements:

• Delivered impeccable support and effectively guided the project technical team on the development of integrated solutions through knowledge exchange, feeding into a broader raft of analysis designed to inform policy and form county-wide initiatives.

• Utilised relevant data and experiences to design constructive, creative, and experimental future transportation systems and digital culture to help businesses become more resilient and better linked in a climate-smart way.

• Provided client-facing consultations to facilitate the process of revising business models, rearranging supply chains, touchpoints, and more; designed bespoke training, such as workshops or masterclasses, to demonstrate the application of specific approaches, methods, or techniques.

Social Design Analyst (Senior Research Associate) - Cumbria Innovations Platform II

Republic Cluster (Restaurant Services)

I created adaptable and efficient procedures, touchpoints, channels, and information to enrich customer experience. I contributed to the development of staff by coaching teams and establishing a professional working environment.

Key Achievements:

• Improved the position of the services/products in a connected system by revising the value chain, including a network of collaborators, stakeholders, regulators, interconnections and relationships.

• Enhanced the existing management methods and updated the goal-setting approaches.

Management Consultant

During this job role, I planned group activities and organised various seminars/workshops. I coordinated discussions and marked the students' essays, including topics related to arts and culture in modernity, contemporary arts and design, the introduction of design, critical reflections, and design research theory and methods.

Key Achievements:

• Promoted and fostered independent thought and analysis while providing advice and feedback to students.

Associate Lecturer in Design

School of Media Studies (IRNA)

I instructed and guided students on various topics, including Principles & Techniques of Advertising and Persuasion Techniques in Advertising. I executed various tasks, such as student admission, and induction programmes, and engage in committees and boards. I cultivated and maintained relationships based on trust, care, joy, and appreciation with students. I mentored, organised, and evaluated students' performance to achieve positive outcomes.

Key Achievements:

• Delivered engaging content and improved educational quality by gathering and analysing profile data, including experience, background, and diversity of the students.

• Devised and created an engaging course "Principles of Professional Practice in Photography" after two years of close and productive collaboration with specialists from other fields.

• Resolved student issues by creating a robust method of roadmap design technique to identify the best method/tool/approach for a step and how to order and sequence them according to a certain situation.

• Created individual instructional materials, methods, and approaches according to the agreed practices.

Lecturer in Advertising

Nik Tasvir Group (Publishing & Advertising)

I delivered impeccable services in generating and presenting recommendations for management. I conducted interviews and facilitated focused group discussions with the management and staff.

Key Achievements:

• Tracked, identified, and resolved issues through consultations, meetings, and case studies.

PDP (Printing, Graphics & Advertising Consulting)

I wrote notes and instructions for my colleagues while assembling and preparing the final layout for printing. I coordinated with clients to discuss and finalise the layout design. Planned and prepared advertising and promotional materials.

Key Achievements:

• Recommended improvements in designs by evaluating and analysing the final layouts.

• Offered impeccable marketing and technical support/advice to clients.

Senior Graphic Designer & Advertising Consulter

Graphic Designer

Brand Afarini (Branding Agency)

Creative Director

Padid Avaran Atlas Pars, (Sales & Marketing Real Estate Agency)

Marketing Manager

Throughout my career, I have been eager to dedicate my energy and time to ideating around different challenges to deliver user-centric solutions and proven experience in designing and delivering complex transformational change in multi-functional matrix environments. Demonstrated expertise in designing practical methods to promote professional practices according to the business environment and related digital transformations. Well-versed in utilising design, marketing, and entrepreneurship approaches to better connect with clients, transform data into actional ideas, and create new business opportunities. In-depth understanding of design-led thinking and practical application of service design techniques.

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