Collège nordique francophone

Marketing and Communication Manager :

1. Management of the communication team.

2. Management of marketing and communications projects with marketing agencies: 
 - rebranding of the college;
 - creation of the college's new website;
 - production of promotional videos;

3. Management of all projects to develop the visibility, awareness, and consideration of the college, with the goal of increasing student enrollment:
 > Creation and implementation of digital media strategies: 
 - Facebook&Instagram ad campaigns;
 - Social media (creation of text and visual content, private group)
 - e-mailing campaigns, newsletters in French and English;
 - website (updates and news);
 > Creation and implementation of advertising strategies in traditional media:
 - Press relations (contacts, pitch, press release...);
 - Display (posters, brochures, kakemono...);
 > Creation and implementation of communication strategies for the development of community partnerships.

4. Management of marketing and communication budgets.

5. Report writing (annual report, marketing project).

6. Creation and enrichment of the content database (photos, videos, promotional videos, etc...).

7. Marketing and editorial support in the creation of events.

Marketing and Communication Manager - Gestionnaire marketing et communication

MYDIGISCALE  | DIGITAL MARKETING AGENCY

🚀 We help e-retailers and brand builders develop their digital growth, through Facebook and Instagram advertising campaigns, enriched by advanced psycho-marketing techniques 🧠 :

- Creation of differentiating marketing positions, or strategic repositioning of brands
- Proposal and implementation of strategic digital communication and e-reputation plans
- Proposal and implementation of marketing and advertising strategies for Facebook&Instagram
- Creation of copywriting for emailing


🚀  Nous aidons les e-commerçants et créateurs de marques à développer leur croissance digitale, grâce à des campagnes de publicité Facebook et Instagram, enrichies par des techniques de psycho-marketing poussées 🧠. :

- Création de positionnements marketing différenciants, ou re-positionnements stratégiques de marques
- Proposition et mise en place de plans stratégiques de communication digitale et e-réputation
- Proposition et mise en place de stratégies marketing et publicitaires Facebook&Instagram
- Création de copywriting pour l'emailing

Advertising and Marketing Agency Co-Director - Marketing and Advertising Specialist

Edgard & Cooper

Area manager for the Grand Est and Franche Comté regions:
- management of a customer portfolio of 36 pet shops and garden centers
- management of a customer portfolio of 97 HM and SM stores (mass distribution)
- commercial prospecting and opening of 4 new customer accounts during the COVID period over 6 months

Wholesale Representative (Account Manager)

Sysco France

- management of a portfolio of 90 customers (Catering, Butcher, Caterer, Snacking)
- development of the turnover (+1,5 million €) sector with the development of action plans via commercial levers
- commercial negotiation, promotional and seasonal promotions
- development of the sector through customer prospecting (50%)
- daily analysis of the client and sector business follow-up, research of development solutions and implementation
- competitive intelligence, field feedback and immediate action plan
- maintenance of the commercial relationship with customers and management of disputes

Wholesale Representative (for restaurants)

FLAMS - NOOI - 231 East Street - HDC

The FLAM SA group manages 4 national restaurant brands: Flam's (traditional Flammekueche restaurants), Nooï (take-away pasta restaurants), 231 East Street (gourmet burger restaurants) and Hot Dog City (take-away hot dog restaurants).

I was able to carry out various projects, as well as very versatile missions both on the long term and in very short time frames:
- Product development: benchmarking, product testing, pricing, communication development and launch of new strategic products.

Project Manager: 
- Creation of the spring/summer 2015 menu for Flam's restaurants.
- Creation and implementation of the major loyalty operation of the year for Nooï.

Operational management: 
- Creation, implementation and follow-up of national and local marketing operations.
- Analysis of figures: sales, attendance and market data. Monthly presentations to management committees.
- Community management: in charge of the Hot Dog City Facebook page.

BtoB relations: 
- Management of the relationship with the franchisees of the different networks. 
- Relationship with the brands partners of operations, printers, suppliers, etc.

Network development: 
Carrying out market surveys before setting up a new franchise.

Multi-brand Junior Product Manager

Cuisine Aptitude

Cuisine Aptitude is a company located in Strasbourg where we teach and organize cooking classes.

My different roles: Intern from June to December 2013, then staff member January to March 2014.

Communication :
- Community Manager: in charge of communication animation Facebook page and updates of the schedule of courses on the website. 
- Creation of the commercial brochure and paper communication supports.

Events :
- BtoC: management of customer relations. Organization and follow-up of events. Development of customer loyalty.
- BtoB : Follow-up and development of the network of partner companies. Organization and follow-up of team building events.

Recruitment: job posting, interviews, selection and contact of candidates.

Marketing and Communication assistant

Centre Commercial St Sébastien

Consultante en Marketing événementiel
CC St Sebastien
Durant notre projet ARTEM de 2ème année ICN, mon équipe et moi-même avons mené un projet concret pour solutionner une problématique du CC St Sébastien à Nancy :

La création de notre événement marketing expérientiel : 
- management d'une équipe
- organisation d'une journée Personal Shopping et d'un défilé au CC
- prises de contact avec des personnalités, stylistes, responsables boutiques et animateurs
- élaboration de dossier de présentation, 
- élaboration de planning prévisionnels et budgets
- organisation d'un jeu concours, des gains et dépouillement

Consultante Marketing

Association Glob'n'Co ICN

Organisation de leur arrivée et leur installation à Nancy : accueil à la gare, accompagnement logement, aides sociales, assurances, création compte bancaire, abonnement téléphonique, visite de la ville, traduction d'informations et de la culture française.

Accueil étudiants étrangers

Danone

Commerciale en GMS :

•	Vente : promotion gamme Les 2 Vaches en rayon et distribution BR
•	Reporting : compte-rendu et analyse de mes ventes

Ambassadrice Les 2 vaches

LA HALLE

Conseil en vente, gestion des rayons et hôtesse de caisse.

Vendeuse conseillère

Tu n'es pas ici par hasard 🧲



Certainement une de ces 3 raisons ⤵



☝️ Je suis spécialisée en marketing numérique 

Tous secteurs : Divertissement, Sport, Immobilier, Restauration, Éducation, Cosmétique... Esotérisme!



🤘 Ma passion pour les techniques de psycho-marketing et la vente déteignent sur mon travail

Le psycho-marketing 🌀 est une méthode qui permet d’aiguiser davantage les stratégies marketing, permettant d’atteindre l’objectif recherché plus rapidement et de façon plus optimale.



🤟 Je me suis lancée le défi fou de tout quitter pour vivre au Canada début janvier 2022!

De Strasbourg à Toronto, en route pour la résidence permanente 🇨🇦



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