• Work with B2B clients to produce content marketing assets that generate brand awareness, thought leadership, and drive leads and revenue
• Act as an extension of clients' marketing teams, providing guidance and advice on messaging, audience, content ideation and editing
• Produce both long and short-form content for founders and executives, including social media posts, website copy, and blogs
• Offer comms and PR consulting for B2B brands looking to build out their media presence
• Bring order to the chaotic creative process, aligning content production with strategic brand goals to ensure resources are used effectively
• Ensure content is appropriate for the company's stage, audience, and strategic objectives

B2B Content Marketing Strategist & Consultant

Balance

Head of Content & Comms

Senior Content and Partner Marketing Manager

Windward

As the first content hire, I built the company's first library of educational resources and established a process for creating and optimizing various types of content (SEO, guides, sales enablement materials, reports). I led the content strategy and helped make our blog a go-to resource for maritime technology, and managed all of the content collateral for the company's IPO on the London Stock Exchange. Utilized tools like WordPress, SEMRush, Google Analytics, HubSpot, and Asana.
Strategies: 
-Created all content for the company's newsletter and optimized open rate/subscriber list
- Managed the content calendar to make sure that the company was promoting the right messages, to their audience, at the right stage in their customer journey.
-Wrote, managed, and updated multiple SEO optimized pieces that accounted for largest source of inbound traffic to the blog
-Managed large budgets with a marketing agency where I oversaw all content, led the
brief and execution and the result was the highest performing campaign for TOF lead generation
-Planned and managed content budget

Content Marketing Lead

Riskified

I led the creation of thought leadership content, research reports, blog articles, and launched Riskified's first ABM content strategy. I managed a newsletter subscription list of over 10,000 and created all content for the bi-monthly issue. I also led the development and launch of Riskified's content resource center and created all content for the events team in New York.

Senior Content Strategist

Examples of content included reports, blog content, webinars, email/ad copy, thought leadership content, video scripts, event decks, and sales enablement materials.

Content Writer

Phrasetech

I led and managed a content team of two in-house writers and one data analyst. I prioritized projects based on business needs, trained team members in all aspects of SEO, content, and company technology and I was the lead editor before publication.

Content Team Lead

At Phrasetech, the content was the product. Phrasetech used NLG technology to create product descriptions at scale. I created and optimized all content for our customers and led initiatives including editorial content, website management, SEO, and worked closely with other teams (Data, R&D, Product) to improve the product.

Content Developer

Telavivian Magazine

Telavivian is an online magazine about lifestyle and culture in Tel Aviv. During my internship at TelAvivian, I interviewed dozens of artists and musicians and shared their story. I covered various featured topics to contribute to TelAvivian's short stories section about different cultural highlights and events in Tel Aviv. I also created the social posts for each article with their 80.3k Instagram followers.

Short Story Writer

Simmons College

When I was a senior at Simmons, I worked part-time as a teacher's assistant for the mandatory freshman year writing class. I graded, edited, and gave feedback on writing assignments and met individually with students for writing support.

Writing Teaching Assistant

I’m a writer turned marketer.

I’ve worked in content marketing for the past 6+ years.

I work with tech companies to create impactful content.

Content is the only way tech companies can differentiate themselves. 

I help them find the storyline that will do that and build an audience around it that cares.

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