Natalia Popova's Linkedin Analytics

Creative, self-motivated, and strategic-thinking CRM freelancer with 9+ years of international experience with companies like Estee Lauder Companies, Henkel, Telekom Germany, fraenk, and, most recently, Dyson. 3 countries, 5 cities, 3 proficient languages. Hit me a message if you'd like me to: - Develop a CRM strategy from the ground up - Analyze existing CRM efforts and make actionable scaling recommendations in line with business OKRs - Create a Retention and Loyalty strategy based on your customer insights. I.e. increase retention rate, CLV, decrease churn rate - Analyze and optimize lifecycle programs (onboarding, engagement, reactivation, retention, win-back) - Create a segmentation strategy and apply it using personalization and automation tactics - Manage campaigns in Salesforce Marketing Cloud, braze, CleverTap, MoEngage, and happy to explore your CRM tool too. Demonstrated strength in leading Retention cross-channel strategies and building sustainable processes, stakeholder relationships, and strong teams. Hands-on experience with social media (paid/owned/earned), mobile marketing and CRM.