Semrush

- Managing of marketing team and marketing activities of a business unit
- Developing a strategy for a product solution go-to market
- Managing a team of professionals and external agencies/services
- Designing marketing campaigns and analysing campaigns performance
- Carrying out market research, customers and competitors insights analysis, discovering competitive advantages
- Setting the goals and monitoring the results, reporting
- Managing budgets
- Adjusting cross teams and cross-channel workflow and communication
- Crisis management

Head of Marketing, Market Research

- managing of international brand marketing teams’ and developing strategies, set the objectives and monitor the results
- consulting international brand marketing teams’ on processes/channels: blogs, influence marketing, video content, webinars, social media, content marketing campaigns
- analysing the success of marketing campaigns and creating reports
- working with colleagues across multiple departments
- adjusting cross teams and cross-channel workflow and communication
- carrying out market research, competitors and customer insights analysis
- onboarding process adjustment
- managing budgets
- crisis management

Head of International Brand Department

- consulting regional marketing teams on processes/channels we use: blogs, influence marketing, video content, webinars, social media, content marketing campaigns
- cross teams and cross-channel workflow and communication adjustment
- guidance for new team members
- providing transparent information about processes
- help with defining and implementation of best practices and best cases

Regional Marketing Coach

- develop a communication strategy
- set the objectives and monitor the results of the various activities / campaigns
- participate in exhibitions
- analyze the performance of marketing campaigns and prepare the reporting
- conduct market studies, competition studies
- organize, coordinate and manage the French marketing team
- communicate with influencers
- crisis management

Senior Marketing Manager - France

- developing the regional development PR strategy (France)
- collaboration with digital marketing specialists
- organization and participation at PR events (online, blog, etc.)
- media database management
- developing and maintaining contacts
- preparing and delivery of thematic papers (summaries for publications, exclusive data for experts)
- monitoring of regional PR activity effectiveness

PR manager - France

- webmastering,
- multilingual localization,
- integration of content, integration of localized content,
- multilingual multimedia,
- web design

Webmaster, multilingual localization specialist, multilingual web design

Datawords Group

Integration of localized content, creating localized newsletters, web design of localized pages, localization of videos, subtitling, testing, visual editing

Webmaster (multilingual)

Currently, I hold the position of Head of Marketing and Market Research at Semrush.
I pursued linguistic studies and specialized in creating multilingual websites, managing digital projects and SEO in Strasbourg. I lived and worked in Paris where I developed my technical, analytical and communication skills.
I’m addicted to the web and enjoy researching digital marketing opportunities and discovering new opportunities for business growth. I love communication with people so I’m eager to find more like-minded people!

Tired of mediocre marketing results?

It might be time to change course with a well-defined marketing plan.

This plan is your key to reaching the right people and hitting your business targets.

Smart planning starts with solid research. Tools like Semrush.Trends can streamline the entire process.


Here are 5 reasons why a marketing plan is a must-have:


Focused campaigns = Higher returns:

Stop wasting time and money. Target your efforts for the biggest possible payoff.



A blueprint for success:

Goodbye, guesswork! Your team has a clear path to follow (and knows the reasons behind it).



Goals drive the strategy:

Your marketing plan supports your overall business objectives, not the other way around.


Maximize your resources:

Get the absolute best results from your marketing budget with thoughtful spending.


Know what's working:

Track your wins and losses – use data to make smarter marketing choices.

Ready to own your market? Start with a strategic marketing plan.

P.S. Is there something holding you back from creating a marketing plan?

Natalia Zhukova

Did you know one bad review can hurt your brand's reputation?


It's true! But with solid ORM, you can protect your good name.

Online Reputation Management (ORM) is like a superhero for your brand's online presence. Here's why it's essential:

➕ Builds trust with customers
➕ Positions you as an expert
➕ Helps you make more sales


ORM works across four types of media:

Paid Media: Content you directly pay for, like Google Ads or social media promotions.

Owned Media: Content on channels you own, like your website or blog.

Shared Media: Content on social media – both yours and what others post about you.

Earned Media: Mentions and reviews on websites you don't control.


3 Tips to Crush Your ORM Strategy:

➡️ Know What's Out There:

Start by checking what people are saying about you online.
Tools like Semrush's Media Monitoring can help track mentions, reviews, and more.


➡️ Set Your Goals:

The Impact Matrix is a great way to prioritize tasks – from easy wins to long-term projects. Keep clear records to help your team stay focused.


➡️ Handle the Negatives:

Bad reviews happen. Respond politely, try to solve problems, and offer solutions where possible. You can even improve your products or services based on the feedback!


Semrush has tips on dealing with negative comments – check them out below.

Don't let bad reviews damage your brand.

P.S. Have you tried ORM for your business?

♻️ REPOST if this helped you!

Taplio

Natalia Zhukova's Linkedin Analytics

Natalia Zhukova

Natalia Zhukova's Best Posts (last 30 days)

Want to drive more opportunities from LinkedIn?

Taplio

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Natalia Zhukova

Natalia Zhukova's Best Posts .css-qqfgvy{font-size:var(--chakra-fontSizes-md);}(last 30 days)

Want to drive more opportunities from LinkedIn?

Natalia Zhukova's Linkedin Analytics

Natalia Zhukova's Best Posts (last 30 days)