Veevers Carter 

Floral Event Designer

McQueens Flowers

• Working with leading world renowned hotels and brands including Claridge’s, Rosewood London, Mandarin Oriental, British Vogue, Adidas, British Fashion Council and Sculpted by Aimee. 
• Dealing with all enquiries from telephone and email to client meetings and site visits.
• End-to-end client liaison from start through to project completion.
• Designing concepts for each event according to the brief, and creating detailed creative copy and inspirational bespoke proposals to a high standard.
• Work with the Senior Lead Florist to develop event concepts and themes
• Creating creative render designs and illustrations to support proposals for large scale installations and events. 
• Completing event organisation and administration, from creating schedules and sourcing props through to managing events onsite and ensuring they run smoothly and to schedule.
• Creating the floral designs, which range from simple bud vases and buttonholes through to dramatic urns and centrepieces.
• Oversee on-site event management and ensuring smooth execution.
• Ensuring the impeccable standards to reflect the McQueen’s Flowers aesthetic.

Events Coordinator

MADE.COM

• Lead role with the management of new Brand onboarding administration
• Liaising directly with brands and partners to ensure the delivery of products meet key critical path deadlines in line with the department strategy.
• Developing and maintaining strong communication with the supply base
• Work effectively with the Buyers Admin Assistant to assist with general administration ensuring accurate data entry.
• Taking a lead role in managing photo shoots, compile shoot lists and co-ordinate sample delivery
• Thinking out of the box and identify opportunities/ suggestions for process improvements.
• Follow up performance of new Brand releases and identify quick win opportunities
• Compiling market information to ensure our Branded collections remain ahead of our competitors
• Establishing strong communication and interaction with key support departments across the business and work effectively with the Senior Buyer

Assistant Buyer

•  Business outreach across global markets including the United Kingdom, Europe and North America.
• Developing brand partnerships and supporting with the onboarding process.
• Supporting the implementation of growth strategies for brands across all Home & Living categories.
• Leading sales presentations and pitches in person and via Zoom meetings to the highest level.
• Negotiating key terms and conditions including pricing and payment terms.
• Working closely with the Finance and Production teams in maintaining deadlines and reaching KPI targets. 
• Supporting the business by developing the outreach processes.
• Identifying key growth opportunities through market trends, customer feedback and sales analysis via Chartio. 
• Plan and develop weekly and monthly campaigns for brand partnership outreach. 
• Using CRM platforms, Salesforce and SalesLoft, to capitalise on new partnership opportunities and manage current brands. 
• Meticulously record all details for brands including any updates. 
• Manage an extensive pipeline of accounts including key established brands. 
• Assisting the department with ad-hoc projects including updating manuals and training new team members.

Agent Provocateur

• Account management for 25 accounts including Neiman Marcus, Modes and SSENSE.
• Business outreach across all global territories including the United Kingdom, Europe and North America.
• Manage client relationships including communication in-person and remotely to stay informed of sales performance, new developments within the market and support partners where possible. 
• Strong brand and product of the seasonal and core collections; creating manuals and presenting training sessions to ensure effective brand messaging and client interactions meet brand guidelines.
• Supporting the Head of Wholesale with OTB’s to meet business targets and submit budgets within specified timescales.
• Ensuring department KPI’s are met and continuing to build sales growth through re-orders, SOR and stock swaps throughout the season.
• Managing set up of market trade shows in Paris (Salon International de la Lingerie), Miami (Cabana) and market showrooms in New York and London including logistics, sample management, visual merchandising and model booking.
• Sales appointment management for market trade shows and showrooms across all territories.
• Leading sales appointments influencing assortments, ensuring targets are achieved and client expectations are met.
• Creating sales tools including line sheets via JOOR and lookbooks via Adobe InDesign & Photoshop
• Overseeing JOOR order entry and uploads; ensuring accuracy.
• Working with the wider business to support wholesale accounts to build genuine and profitable partnerships with marketing opportunities, creative assets and visual merchandising concepts.
• Monitoring weekly sales and sell through reports and analysis to support the business and present slow sellers and opportunities.
• Working with operations and logistics department to understand the status of a collection throughout the season including allocation and shipping of order to ensure product launches in time.
• Supporting end of season product reports and analysis.

Wholesale Sales Executive

• Management of Showroom Market diary ensuring appointments are phased and strategically booked.
• Coordination of the sales campaigns in various markets including Paris, London & New York
• Responsible for booking models and organising castings throughout the season ensuring budgets are respected throughout.
• Supporting the creation, set up and close down of sales campaigns and required documentation.
• Supporting with sample management throughout the year for wholesale appointments and managing franchise partner sample orders.
• Support both Wholesale & Franchise teams during buying appointments. 
• Supporting Wholesale & Franchise yearly budgets and ensuring teams keep within them.
• Supportive contact for franchise partners in territories of Russia, Ukraine, Middle East & Turkey. 
• Supportive contact for wholesale partners including Net a Porter and Flannels. 
• Create sales tools including line sheets, order forms and confirmation of pricing and size availability.
• Liaise with partners on visual merchandise and window requirements such as concept, image cropping and installation. 
• Facilitate prop and client lists shipment.
• Communicate with partners regarding internal and external use of store imagery. 
• Ensuring partners adhere to image usage rights and embargo’s. 
• Liaise with marketing regarding local event planning. 
• Implement seasonal training for all wholesale and franchise partners.
• Work with the Wholesale & Franchise Account Executives with processing orders within a tight deadlines.
• Creating and distributing weekly reports and updates to partners.
• Supplying a timeline for partners on season launch dates and upcoming guidelines.
• Assisting the department with ad-hoc projects including manuals and training packs.

Wholesale & Franchise Coordinator

• Supportive contact for franchise partners in territories of Russia, Ukraine, Middle East, Poland & Turkey. 
• Supportive contact for wholesale partners including Net a Porter and Flannels. 
• Oversee the organisation and preparation of the franchise conference.
• Coordination of the appointment calendar.
• Create sales tools including line sheets and confirmation of pricing and size availability.
• Work with the Wholesale & Franchise Merchandiser with processing orders within a tight deadlines.
• Implement and analyse franchise weekly trade reports and taking action where required
• Provide franchise partners with customer service.
• Creating and distributing weekly reports and updates to partners.
• Supplying a timeline for partners on season launch dates and upcoming guidelines.
• Liaise with partners on visual merchandise and window requirements such as concept, image cropping and installation. 
• Facilitate prop and client lists shipment.
• Communicate with partners regarding internal and external use of store imagery. 
• Ensuring partners adhere to image usage rights and embargos. 
• Liaise with marketing regarding local event planning. 
• Implement seasonal training for all wholesale and franchise partners.
• Sample request coordination with press and production departments. 
• Preparing shipping schedules for franchise partners
• Assisting the department with ad-hoc projects.

Wholesale & Franchise Assistant

• Monitor monthly KPI reports and action plans to meet and improve on KPI targets
• Instil a culture of exceptional service within the team and monitor product knowledge to achieve this, taking action to improve where necessary
• Use strong presence and leadership skills including staff briefings to coach the sales team to maximise sales and service
opportunities.
• Complete and implement monthly Business Reviews with Area Manager
• Performance manage all staff using monthly performance reviews and yearly appraisals. Liaise with Area Manager to action all areas of underperformance and recognise good performance.
• Communicate with key Head Office departments including organising retail marketing events in liaison with retail marketing department.
• Ensure weekly and monthly business reports are completed accurately and on time
• Monitor payroll costs and manage staffing within given budgets.
• Ensure all stock systems, deliveries and procedures are carried out efficiently and accurately correctly by the team.
• Complete all HR and payroll administration accurately and on time including staff holidays.
• Ensure that security guidelines for premises, cash, stock and people are followed at all times.
• As Portal Agent, monitoring, analysing and driving usage of the Agent Provocateur Portal Clientele Program across the UK region made up of 11 boutiques and the direct contact for the region and the retail operations department.
• Ensuring all visual merchandising is in line with the company guidelines and completing any necessary changes as requested by the visual merchandising team.

Store Manager

As Supervisor responsibilities included:
• As Portal Agent, monitoring, analysing and driving usage of the Agent Provocateur Portal Clientele Program across the UK region made up of 11 boutiques and the direct contact for the region and the retail operations department.
• Chosen as Global Miss AP for June 2016 for impeccable customer service and perfect grooming standards
• Supporting the store manager in the day to day running of the store by proactively assisting in managing the performance of the team and helping to set high standards of store presentation and customer service levels.
• Managing and motivating the team to ensure sales targets are met and exceeded, promoting excellent customer service within the team and monitoring product knowledge.
• Ensuring high standards of visual merchandising and stock presentation in the boutique are kept, and ensuring stock levels are maintained.
• Assisting the SM with weekly and monthly reports.

Supervisor

Wednesday

• Managing a switchboard for for 5 different companies consisting of 200 employees which included fielding calls and emails.
• Meeting and greeting clients and offering refreshments.
• Looking after the reception and kitchen area.
• Managing and distribution of incoming and outgoing post.
• Arranging and logging private cars and couriers (same day/overnight UK/ international).
• Booking and coordinating meeting rooms.
• Managing and monitoring office supplies and catering.
• Providing additional help and support to the teams where needed.

Receptionist

kate spade

• Exceeded sales targets and remain a top seller within the region.
• Developed customer relations and built a portfolio of clients.
• Arranged personal shopping appointments to style clients for special occasions or maintain their daily wardrobe.
• Participated in training schemes including operations and visual merchandising.
• Assisted with store events within the flagship Covent Garden store.
• Exceeded sales targets and remain a top seller within the region.

Senior Sales Associate

Hearst Magazines UK

Working for Company Magazine (part of Heart Magazines UK)
• Responsible for sample management and maintenance of the fashion cupboard
• Assisted the fashion editors and assistants with shoot preparation and on set.
• Liaised with press and talent agencies.
• Assisting with social media content for platforms such as Instagram and Twitter as well as surface styling.
• Liaised with the fashion assistant to curate look according to the latest trends.
• Creating looks with the fashion assistant for shoots.

Fashion Assistant

Tomorrow London Ltd

- Assisting Account Managers before and after the sales season. 
- Seasonal order entry and PO maintenance and tracking.
- Support Account Managers in running reporting data for weekly, monthly and seasonal analysis.
- Prospecting new potential clients, liaising with clients on queries, chasing orders placed and assisting selling collections. 
- Showroom appointment management.
- Visual merchandising of the new collections in the showroom. 
- Creating buying material and buy sheets for various regions of the world including Russia, US, Asia and the Middle East
- Dressing models at sales appointments. 
- General showroom assistance and admin duties.

Working with brands including FRAME Denim, Markus Lupfur and Mary Katrantzou

Wholesale Sales Assistant

• Showroom management and ensured samples were merchandised, managed and sent out in a presentable manner.
• Liaised between account managers and the press.
• Updating their social media platforms such Facebook and Instagram.
• Assisted with press and VIP gifting.
• Worked alongside the team during London Fashion Week including writing out invitations and worked front and back of house during shows and presentations.

Press & Showroom Assistant

A dynamic, client-focussed, passionate and creatively-minded individual with a strong experience in various areas of the creative industries with a focus on event design and styling.  In addition, a creative lettering artist specialising in calligraphy and luxury stationery for weddings, brand events, gifting and product activation. 

I have strong experience with high profile clients and establishments with a focus on creating and developing exceptional events, building partnerships and developing concepts from inception to initial proposals through to the final outcome.

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