Golin

Accounts: Allstate, Ferrara, Grubhub, LEGO, McDonald's, Nestle Purina, Verizon

Skills: Competitive Analysis · Trend & Data-driven Research · Creative Briefs · Presentations · Brand Strategy · Account Planning

Senior Associate, Strategic Planner

Associate, Strategic Planner

Associate Analyst

Graduate Analytics and Insights Intern

natalierohman.com

Responsibilities Include:
-Creating my own written content on a biweekly basis 
-Have surpassed over 250k total user impressions, with more than 13K a month
-Producing owned photography and self-learned web design, including SEO and HTML
-Established close relations with fellow bloggers, collaborating on content ideas and articles
-Gained brand sponsorships with names like Au-Rate Jewelry, Basic Invite, Esqido Lashes (twice), Lué Skincare by Jean Seo, Maple Holistics, and Bornprettystore working with them to produce content that connects with my personal brand, as well as, engage my readers to actively go to these sites and potentially buy the products

Founder & Editor

DePaul PRSSA

President

Responsibilities Include:
-Assist President in general chapter needs from recruitment to social media
-Work with VP of Social Media to create a promotional video for recruitment and other large events.
-Assist any executive board member with digital/creative content creation.

Executive Vice President

Responsibilities Included:
-Maintained the DePaul PRSSA website by updating the current sections with new information and noteworthy Chapter news.
-Managed the exPRess blog by creating content calendars and working with other members to contribute content.
-Wrote meeting summaries on the ExPRess Blog and shared related experiences in PR and writing.

VP of Digital

DePaul University Center for Writing-based Learning

Responsibilities Include: 
-Provide students with face to face or online accurate, clear, and concise feedback on all different genres of written work by appointment
-Collaborate with co-workers during mandatory professional development workshops, such as Peer Writing Tutors Day, an all day conference that invites all Chicagoland writing centers to engage in round table discussions about writing center discourse and improvements
-Simultaneously enrolled in a pedagogy course that entails tutoring seminars, in-class presentations, and producing an e-portfolio of our experiences as peer tutors

Peer Writing Tutor and Fellow

Her Campus Media

Responsibilities Include:
-Co-lead the Her Campus DePaul chapter by collaborating with executive board members and copywriters on weekly tasks and duties
-Plan weekly chapter e-board meetings, presentations, room reservations, and weekly chapter emails regarding meeting dates, workshops, and events
-Recruit new members at annual involvement fair, assist editing and media teams for chapter publicity, craft digital assets including a social media content calendar, article sign up sheet, and publishing schedule
-Manage positive relations with all chapter members by promoting chapter bonding and through facilitating open communication between all members

FCB Chicago

Responsibilities included:
-Executed a full advertising campaign for Walmart's Back to College campaign competition
-Developed the campaign strategy that brought actionable deliverables presented In front of FCB leadership
-Utilized research and analytics tools such as MRI Simmons to gain a better understanding of big tech and consumer insights within the college student demographic 
-Engaged in regular coffee chats with FCB staff across all departments and gained valuable wisdom and a stronger network from my planning team members  
-Actively engaged in weekly agency building discussions on problem interrogation, crafting a brief, generating an idea, selling an idea, and  executing an idea

Strategic Planning Intern

Public Relations Student Society of America (PRSSA)

My team, A Sense of Us, placed among the honorable mentions in the nation wide PRSA case study campaign competition. We researched the 2020 Census and its hard to reach communities for months before implementing a full public relations campaign throughout Chicago that encouraged students and renters to fill out the U.S. Census and to ultimately love where they count.

Recent Achievements: 
-Represented our chapter at the PRSA International ICON 2020 conference
-Our team's 2020 census campaign, Love Where You Count, won an honorable mention for the 2020 Bateman Competition
-Initiated and lead as the Account Executive by initiating campaign goals and establishing client strategy for outreaching hard to count groups throughout Chicago
-Developed political relationships with representatives—city, county, and state—and landed an official resolution awarded by President of the Board of Commissioners, Toni Preckwinkle. 
-Secured local publication and media placements with Patch Chicago and The DePaulia

PRSSA Bateman Competition - Account Executive

Papergirl PR & Marketing

Responsibilities Included:
-Write and schedule social media content for Easy Bar, Estelle's, Weber Grill, Castaways, The Crystal Gardens, Gordon Salon, and more to create content that relates to and allows for interactions with the target audience.
-Participate in client photoshoots for PR materials and social media such as the 8 Crazy Nights pop up Hanukkah bar at Graystone Tavern. 
-Write online event listings to increase awareness of client events throughout Chicago.
-Create media clips for all featured clients following a consistent social media calendar.

Public Relations Intern

Odyssey.

Responsibilities Included: 
-Writing and producing content for the Odyssey on a biweekly basis
-Collaborating with the Chicago EIC on article ideas

Contributing Author

I am paving my way through the Windy City as a creative strategist and passionately driven story teller. Constantly curious and dedicated to learn from others, I am inspired by those who lead with ambition and advocate for knowledge, growth and a better understanding of those around us.

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