Exertis | JAM

- Creation and development of a high-performing marketing team, establishing key processes, roles, and strategies to drive marketing initiatives for consumer electronics (CE) brands.
    - Spearhead the development and execution of national marketing campaigns, elevating brand visibility and sales performance across multiple channels.
    - Design, produce, and implement innovative point-of-purchase (POP) displays to enhance in-store engagement and optimize brand positioning.
    - Drive the creation and execution of strategic advertising campaigns, promotional partnerships, and retail marketing activities, resulting in significant increases in sales and brand awareness.
    - Oversee the development and deployment of comprehensive sales and marketing strategies, ensuring alignment with corporate objectives and market trends.
    - Lead cross-functional teams in executing special projects, collaborating with key internal stakeholders to drive marketing initiatives across the organization.
    - Cultivate and maintain strong relationships with internal teams, external partners, vendors, and suppliers, ensuring seamless marketing execution and collaboration.
    - Manage division websites and e-marketing strategies to strengthen digital presence and enhance customer engagement.
    - Plan and execute trade events, ensuring successful brand representation and maximum exposure.

Director of Marketing

Marketing Manager

Sterling Talent Solutions

- Managed core accounts with an annual budget of $5M, serving top clients across financial, retail, aerospace, and transportation sectors.
- Provided comprehensive support for clients' HR and recruitment needs, including high-level management hiring and board of directors’ verification processes, ensuring an exceptional client experience—even in complex and high-stakes situations.
- Established and nurtured long-term relationships with key clients, interacting with them via email, phone, Salesforce, and on-site visits (over 50 interactions per day).
- Actively managed client accounts to identify potential issues and resolve them swiftly, ensuring continuous satisfaction and smooth operations.
- Utilized Customer Relationship Management (CRM) systems to maintain, report, and expand the customer database, optimizing engagement and retention.
- Proactively reached out to clients to foster strong relationships, anticipating needs and addressing concerns before they became issues.
- Trained new team members on company procedures, provided different types of training, facilitated job-shadowing, and conducted quality monitoring to ensure consistent high performance across the team.

Accomplishments:
- Achieved client satisfaction and quality assurance scores above 99.2%, as measured by client surveys and monthly quality assessments.
- Successfully supported high-profile, complex client accounts, delivering tailored solutions that exceeded expectations.

Bilingual Client Service Executive (previously Bilingual Client Service Representative)

Client Service Representative

Self Employed

- Developed and executed multi-channel marketing strategies for various clients, focusing on driving engagement and brand awareness through social media platforms (Facebook, Instagram, YouTube, etc.) and special promotional events.
- Negotiated with clients to understand their objectives and create tailored marketing solutions that aligned with their business goals.
- Managed social media relations, creating compelling content and campaigns that engaged the target audience and boosted brand visibility.
- Coordinated special events and promotions to increase customer interaction and brand loyalty, ensuring all activities aligned with client expectations.

Accomplishment:

    Successfully grew the core audience by 300% for ArtSartisson Photographe by implementing an integrated media strategy across the website, Facebook, and YouTube.

Toyota Motor Corporation

- Developed and executed a comprehensive marketing strategy, including 360-degree campaigns across social media (Facebook, Instagram, Twitter), advertising, and public relations to enhance Toyota's brand image.
- Led cross-functional teams to ensure alignment between marketing, sales, and customer service, driving the achievement of business objectives and improving internal collaboration.
- Managed high-profile client accounts, handling complex customer complaints, inquiries, and product/service issues to ensure satisfaction and long-term loyalty.
- Built and led a customer service (CS) team of 15, overseeing hiring, training, and development, and implementing Toyota’s CRM software and processes.
- Developed and maintained key media and stakeholder relationships, building Toyota's presence in the local market and enhancing public perception through strategic external communications.
- Executed successful marketing initiatives that resulted in a 265% increase in sales and a 200% growth in customer satisfaction from 2009 to 2014.
- Led the planning and execution of high-impact events such as Arctic Express Omsk 2014, strengthening customer relationships and increasing brand visibility.
- Monitored and analyzed the effectiveness of marketing campaigns and customer service initiatives, ensuring ROI and driving continuous improvement across channels.
- Managed the marketing budget and tracked performance, reporting on key metrics such as sales growth, client satisfaction, and new customer acquisition.
Accomplishments:
- Achieved a 265% increase in sales through the implementation of an integrated marketing strategy and enhanced customer relations practices.
- Boosted customer satisfaction by 200%, implementing a new customer relations strategy that improved service quality and customer engagement.
- Successfully executed the Arctic Express Omsk 2014 event, contributing to significant increases in brand awareness and customer loyalty.

Marketing Director Toyota Omsk

Marketing Coordinator

Alcohol Siberian Group

- Developed and implemented global communications campaigns, including strategic media placements in Drinks International magazine, alcohol trade shows, and sponsorships of major international events such as the Euro Hockey Tour and UEFA Euro 2008 qualifiers.
- Created high-quality, compelling content for new product launches across multiple channels, including email, presentations, live events, videos, websites, and social media.
- Storyboarded creative concepts and worked with internal and external teams to bring ideas to life, ensuring brand consistency and message clarity.
- Wrote and edited corporate press releases, event scripts, speeches, landing pages, advertisements, and promotional materials to support brand communications and product visibility.
- Managed the consistency of key messages and ensured alignment with brand identity across all communications channels.
Accomplishments:
Led the successful Vodka ‘5 Ozer’ advertising campaigns during the Euro Hockey Tour 2007-08 and UEFA Euro 2008 qualifying matches, significantly increasing brand visibility and consumer engagement.

Public Relations Specialist

Television channel 

Journalist

Bilingual marketing leader with 15+ years of experience delivering measurable business growth and brand success across diverse industries. Expertise in leading teams, executing high-impact campaigns, managing multimillion-dollar budgets, and driving client relationships. Passionate about creating innovative, results-driven marketing strategies in fast-paced, dynamic environments.

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