Compound Content Studio

B2B content writer. Ideating, writing, and editing content for B2B clients to grow their social media presence.
Conduct 30 minute content interviews with clients biweekly to keep content updated and relevant.

Content Writer

GaaS For SaaS

- Ghostwrote LinkedIn and Twitter content for 4 executives, including the CEO, CMO, and CBO of a $60M business and the CEO of Chew On This/GAAS ($3M); translating their personal stories, challenges, and business insights into approachable and easily digestible posts to grow their social media presence.

- Achieved over 4 million impressions and gained 7,500+ followers across Linkedin in 90 days and 3.5 million impressions and 5,000+ followers across Twitter/X in 90 days (detailed stats available in portfolio).

- Posted three times daily for CEO and CMO and 1x/daily for CBO and Chew On This/GAAS CEO, utilizing a variety of content formats—text posts, videos, Miro board Looms, 'build in public' narratives, carousel posts, and threads—to drive consistent engagement and follower growth.

- Wrote 2 newsletters/week for Chew On This newsletter, increasing subscriber count by 150% from 22,000 to 55,000 subscribers; focusing on topics such as marketing, financial management, leadership, and hiring, based on the $60M brand’s CEO and CMO’s experiences and insights.

- Chew On This + GAAS aided SaaS tools in increasing their brand awareness and lead generation efforts through services including podcasts, newsletters spots, sponsored posts on social media, webinars, case studies, ebooks, guides, etc.

- Wrote copy for clients through webinar descriptions, tool of the week section for the company newsletters, sponsored posts on the CEO and CMO’s social media, case studies, and guides.

- Collaborated with clients to ensure satisfaction with the content and executed revisions as needed.
Reviewed and edited posts created by the team’s freelance copywriters to maintain consistency and high quality standards. Worked closely with the team to ensure a diverse range of content and consistent brand messaging across all platforms.

Copywriter

Chew On This

- Strategized and built social media content calendars based on weekly goals and relevant topics
- Wrote usable long-form content, captions for short form videos, hooks, sponsored content for Linkedin + Twitter/X
- Developed a new segment with new content strategy, aiding in content creation for podcast + personal brand content
- Worked closely with the CEO to develop, implement and track content strategy to support overall company strategy and performance goals
- Built personal brands for CEO + CMO of agency on Linkedin + Twitter/X
- Wrote and repurposed longform content, distributing on social media (Linkedin, X, Instagram, TikTok)

Obvi

- Strategized and executed engaging long form written blog post content with an emphasis on educational, recipe based, or mythical topics in the health & wellness industry
- Conducted market and ongoing trend research to ensure topics are up to date & accurate
- Used collaborative tools such as Monday, Asana, Notion, Slack, Google Drive, DropBox

Humankind

- Increased open rate and website clicks/traffic by 20% through consistent and engaging creatives in Meta Ads + social media
- Researched, launched, and managed Asana Project Management Tool & Later, Social Media Automation Tool – updated daily
- Collaborated cross functionally with design and product teams to ensure consistent branding and messaging across all communication channels
- Created and executed 3 email campaigns a week via Klaviyo, drove engagement by 15%
- Conducted A/B tests to optimize various email campaigns
- Managed two social media interns, source & managed UGC creators, creating raw creatives + drove social media engagement up 17%
- Implemented post-purchase email strategy including design and copywriting, resulting in a 30% engagement rate

Marketing Associate

PAISLEY RESTAURANT NYC

- Launched marketing campaigns, tripling average cover count and achieving a $50 average spend per person weekly in the first year, leading to a 47% increase in cover count, 10% increase in ticket size, and 61% revenue growth in the second year
- Developed client-focused strategies, driving a 30% increase in social media engagement and 20% customer acquisition growth within six month
- Created and executed email marketing – proactively built brand identity, sharing the restaurant's story and empowering women-owned business, resulting in a 25% increase in customer loyalty
- Utilized CRM systems to improve customer experience by 15% and reduce marketing expenses by 20%
- Analyze data from Google Analytics & Google Search Console to measure and interpret KPIs of marketing performance 
- Created, edited, and executired content for Instagram (2k followers) and TikTok (184 followers) – achieved a 40% increase in engagement
- Optimized SEO, increasing restaurant discoverability and driving a significant 17% boost in website traffic
- Conducted A/B testing for digital marketing campaigns, leading to improved campaign performance
- Monitored industry trends and implemented business intelligence strategies, resulting in 12% increase in customer satisfaction and retention
- Conducted market research and competitive analysis to identify new opportunities and develop strategies to outperform competitors

Marketing Director + Social Media Manager

- Managed Front of House staff (15ppl) including hiring, training and evaluating staff performance, weekly scheduling.  
- Shadowed restaurant owner to assess food quality and create new menu options. 
- Assisted in planning private events and buyout packages by connecting individually with clients 
- Actively worked to ensuring guest satisfaction.
- Fostered a positive work environment through helping staff in and out of service by keeping strong lines of communication, celebrating their accomplishments, help develop their careers, and keep motivation and morale high.  
- Implemented and provided technological support for Sonos, Clover, all in-house Apple products, Grubhub, DoorDash, UberEats, Website Development, Opentable, Resy, Excel, Canva, Microsoft Office, Spothopper, Audio/Visual

General Manager

- Tracked and maintained inventory for 185 different wines.
- Self-taught in wine tasting and history in order to maintain a top-tier wine list and beverage program.  
- Conducted tasting sessions with distributors to constantly bring variety to the wine list.
- Created lasting relationships with distributors, resulting in beneficial partnership, such as a partnership with Brother’s Bond Bourbon, a celebrity bourbon brand, resulting in discounted price on the bourbon and exposure for the restaurant through social media. 
- Development internal tracking to monitor liquor cost to best balance pricing, based on inventory and competitor pricing
- Collaborated with the head bartender to create new and innovative cocktails.  
- Sold wine to clients during service, monitoring their interest and successfully suggested accordingly.

Beverage Director

Copywriter | DTC Startup Experience | Agency Experience | Social Media

Honestly I thought I was going to be a therapist 

But little did I know my psych degree back in 2020 prepared me to be a copywriter!

I’ve been working as a copywriter for about a year now

And loved every second.

Lucky enough to have experience running my own restaurant for 3 years

And then making the transition to writing for an 8 figure DTC brand + a 7 figure media agency for about a year.

From helping DTC executives create social media content to producing:

Case studies
Resources
Newsletters

and more, the list goes on! 

And I want to keep it going.

Let's connect!

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