GardaWorld

Marketing Director, Security Services Canada

• Develop and execute a strategic marketing plan in alignment with the sales strategy and goals
• Establish marketing budgets
• Collaborate with the leadership, cross-functional teams, subject matter experts, and outside agencies 
• Define and implement brand awareness and demand generation campaigns through digital, social, email, print, tradeshow and partnership channels
• Stay informed of digital marketing innovations and employ best practices (SEO, retargeting, ad optimization, email nurturing, etc.)
• Select and organise our participation in various events in which to promote our services
• Articulate features and benefits of our products and services to wholesale and retail (B2B and B2C) customers 
• Establish mechanisms for measuring and reporting campaign performance conversion metrics
• Supervise writing, creation, design and translation of content including ads, blog posts, videos, brochures and social media posts
• Support the launch of the new CRM with respect to lead tracking and sales automation
• Introduce sales enablement tools and training 
• Define business requirements for the development of an e-store
• Manage customer survey program and feedback follow-up

Marketing Manager, Security Systems

ADT Canada

Reporting to the Vice President of Marketing at ADT Canada, responsible for leading and implementing the national communication strategy to increase customer retention and support new customer acquisition. Oversee an in-house team comprised of five talented individuals (three marketing specialists and two translators) while managing an annual MarCom budget of 1M.

Marketing Communications Manager

Reporting to the Vice President of Marketing & Customer Care, responsible for executing customer retention communication campaigns.

Communications Manager

John Molson MBA International Case Competition

Organized this yearly event during which 36 MBA schools from around the world compete in a week-long competition in Montreal (www.mbacasecomp.com).

Project Manager of the MBA International Case Competition

Richelieu Hardware Ltd

Reporting to the Marketing Director, worked closely with Product Managers to create customer communications including the monthly e-newsletter, promotional flyers and annual product catalogues.

Senior Marketing Coordinator

Globe Union Industrial Corp.

Reporting to the Marketing Director, coordinated multiple marketing projects online and in print by managing internal and external resources.

Marketing Coordinator

Innovative, dynamic and dedicated marketing leader with a proven record of attaining organizational goals with creative and collaborative solutions. Skilled in cross-functional teamwork and the ability to bring people together in fast-paced and ever-changing environments. 

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