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As an experienced and adaptable UX professional, I build connections with users, teams, and the business, leading to impactful outcomes. I excel in the craft of UX, problem-solving, design strategy, team development, technical expertise, and fostering positive relationships. As a leader, I strive to create an environment where team members feel empowered, valued, and motivated to produce their best work. I foster positive relationships, devise effective design strategies, and ensure alignment with business objectives and user needs. As an individual contributor, I specialize in the craft of UX: identifying business and customer opportunities, prototyping, building design systems, conducting user research, embracing new technologies like AI, and leveraging insights to inform design decisions effectively. Notable Outcomes: • Directed UX operations to fulfill a CEO directive, resulting in the successful launch of the new Bed Bath & Beyond e-commerce site within a challenging 30-day timeframe. • Led the UX of a new Overstock e-commerce subdomain, delivering within a tight deadline and resulting in a 30% increase in average order size. • Grew a UX team from 8 to 20 diverse designers and elevated team NPS from 0 to 68. • Improved A/B site test success rate from 20% to 45% by integrating user research best practices and refining processes. • Awarded Best Mobile App at eTail 2019 for driving shopper engagement, revenue, and technology integration. • Developed a highly successful Figma plugin with over 10k downloads. • Built and expanded design systems to improve design consistency and efficiency. • Increased Overstock's loyalty program (Club O) membership by 39%. • Featured in TIME magazine's top 50 websites of 2011 for Poptropica. • Generated revenue through innovative strategies such as custom advertising, loyalty programs, in-app purchases (IAP), and subscriptions. • Achieved an impressive monthly user base of 3.5 million players, with 123 million page views and an average session duration of 26 minutes for Poptropica.
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