Nate Guggia's Linkedin Analytics

First, thanks for following me. I regularly post my thoughts on the intersection of Marketing, Recruiting, and Business. For convenience, you can get my LinkedIn content delivered straight to your inbox. Learn more + subscribe here: https://nateislearning.substack.com/ Now, about work stuff... I'm currently the Head of GTM and Brand at flytedesk. What's flytedesk? It's the platform that controls ad inventory on college campuses. Over 2,300 schools make OOH, digital, email, influencer, and SMS marketing opportunities available to brands on flytedesk. With over 10,000 advertisers relying on flytedesk, it’s the default college marketing platform for brands that are winning college. We've worked with lots of fancy companies, political campaigns, and advocacy groups like Adobe, Quizlet, Nintendo, Venmo, Headspace, Planned Parenthood, and the Bernie, Biden, Warnock, and Fetterman campaigns. Young people form life-long brand preferences and habits in college. It’s the moment of highest lifetime customer value and lowest cost of customer acquisition. College students are difficult to reach—most block ads online, few watch network TV, and over 80% skip ads on Snapchat and TikTok in under one second. Bottom line: You can't run the same marketing playbook on campus and hope to win.