PhantomBuster

Part Coach, part Consultant, and part Product Expert, my role is focused on helping customers achieve more with PhantomBuster and advising them on top-notch lead-gen strategies.

I am in charge of growing the accounts and reducing churns of our customers by :
- Planning and hosting user calls with the most strategic customers (+10 calls a week)
- Animating the community of +2000 users (answering questions, sharing use cases...)
- Co-hosting bi-monthly webinars and weekly office hours on the topics of lead generation
- Creating new videos to help users creating their lead generation workflows

Client Growth Partner

Nathan Guillaumin

I help B2B companies to reach fast and high growth.

As a Growth Marketer or Part-time CMO, I work on:
• Acquisition and lead generation campaigns.
• Demand generation strategies.
• Sales and Marketing workflows automations.
• Implementing AI within your Sales and marketing processes.

Amongst the companies I have been working with on B2B marketing projects :
- Bouygues (Go to Market).
- Axa (training on B2B outbound lead gen).
- Wecandoo (Growth and Sales ops).
- Wolters Kluwer (B2B Marketing - outbound, events and webinars).
- and + 50 more.

Contact me so we can discuss your projects.

B2B Growth Marketing and Lead Generation Freelance

Leadix

Working at Leadix as Growth Outbound Manager. 

I am in charge of launching designing and crafting outbound strategies and campaigns for the clients. The channels we focus on are LinkedIn and emailing.

The clients I've worked with so far :
- NX Digital
- NX Services
- P2S Management Consulting

Growth Outbound Manager

Wolters Kluwer

I was working at Wolters Kluwer as a Growth and Digital Marketing freelancer.

For Legisway and Easyquorum legal softwares my main tasks were :
- Organizing events and webinars to attract and qualify leads and prospects.
- Launching outreach and social selling strategies.
- Developing the awareness of the softwares in France, Belgium and Spain.

Growth & Marketing Specialist

Wecandoo

At Wecandoo, I was in charge of improving marketing and sales operations on Hubspot CRM.

Basically, my role was to get feedbacks from the Sales team on how they use Hubspot so I could create a backlog of tasks to help them with the final goal of improving efficiency.

I then created workflows and automations, built new pipelines and custom properties to help each Sales rep saving +4h/week.

Another main role was to launch an outbound marketing strategy : definition of the personas, data scraping and enrichment, cold outreach.

Growth and Sales Ops

Bulldozer

Bulldozer is a French Growth freelancers collective. 
Basically, we help SMEs, startups and scale ups to validate their right Growth channels, Value propositions and target audiences for scaling their marketing and sales.

At Bulldozer, I work as a Growth Manager. I am in charge on working on the marketing strategies and their implementation.

So far, I've been working for :
- Lingo - Web3 startup.
- Morgan Phillips (Comptables.com platform) - job board platform.
- Charitips - B2B SaaS (Donation as a Service) 
- Daloop - B2B SaaS (eMobility).

Head of Growth

Beyond Growth

I am working as a Growth Specialist at Beyond Growth to help social and environmental companies to better grow.

At Beyond Growth, we believe in a world in which companies have a positive impact on the environment and on the society. And that's why I decided to join the agency and help impact startups and SMEs to grow !

So far, I've been working for :
- Surfrider Foundation - NGO promoting the conservation of our Ocean.
- Jobs that make sense - job board for impactful jobs.
- Pando Fashion - CSR auditing agency for the Fashion brands.
- Vizcab - B2B SaaS for construction operators.
- Stoque Marquet - Marketplace for restaurants
... and many more.

Growth Outbound Specialist

Scalezia.co

Scalezia is a French Growth Marketing agency I am helping as a coach and advisor.

It's quite simple : they have many clients with growth issues and I train them on a 1-to-1 format to reach the best performances with outbound, CRM optimization and marketing and sales automations.

Growth Expert and Advisor

B2B Lead Generation and Growth Marketing Specialist | I help B2B companies generating qualified leads and long-term growth 🤝

Welcome to my LinkedIn profile. 👋🏽

I work as a Growth Marketer or a Part-time CMO and help B2B companies to :
- Launch acquisition and lead generation campaigns (cold emailing, outreach, inbound, SEO / SEA).
- Accelerate their processes (CRM, workflows, automations).
- Improve their notoriety (LinkedIn branding, content).
- Start their Demand Generation strategies.

I also help them to build a team of talents and to use the most adequate and profitable marketing channels.

I have already supported more than 50 companies on these topics. 
Here are some references: Wecandoo, Reachfive, Bouygues Construction, Socium Jobs, Mila, Axa Climate, Jobs that make sense, Lingo...

On average, I have helped them saving +10h per week and generate +50% leads with the implementation of the right lead generation strategies.

Let's discuss your growth issues together👇

✉️ nathan@nathanguillaumin.com
📞 (+33)7 86 83 67 83

B2B lead generation | Growth Hacking | Growth Marketing | B2B Acquisition | Demand Generation | Paid Media | Cold emailing | Copywriting | Google Adwords | Outreach | Landing page optimization : Webflow, Wordpress | LinkedIn Ads | Copywriting | Personal branding

Last month, I received what might be the best outbound message I’ve ever seen.

In just 5 lines, Lusine delivered a masterclass in how to stand out:

- Zero pressure or salesy pitch
- Personalized ice-breaker
- Real value and no fluff
- Warm, human tone
- Perfect timing

No gimmicks. No tricks. Just relevance, empathy, and quality.

One message and I wanted to learn more about Contrast.

Hats off, Lucine. 
That’s how modern and effective outreach is done.

Talks about #freelance, #marketing, #growthhacking, #entreprenariat, and #personalbranding

B2B Lead Generation and Growth Marketing Specialist | I help B2B companies generate qualified leads 🤝

AI is quietly killing SEO.
And it’s something to take seriously :

In recent weeks, ChatGPT launched a feature that lets users search the web directly  just like Bard and Perplexity had already done.

They also launched their own browsers powered by AI.

Why the shift?
Because more and more people are turning to AI engines to search. And these platforms want to deliver faster, richer, and more complete answers.

The consequence?
Search engines like Google and Bing are losing market share.

And that has a very real impact on SEO:
Fewer searches on Google = Less traffic to your website.

But here’s the good news: 😇
With the right actions, you can get your content to rank inside AI-generated answers.

And that gives you a serious head start over your competitors.

This new approach is called GEO for Generative Engine Optimization.

In this carousel I’m sharing a few GEO strategies to help you rank on ChatGPT, Bard, Perplexity and other LLMs. 👉🏻

SEO is dead. Long live GEO! 

Last week, 600+ people registered for our webinar on how to turn a LinkedIn profile into a lead magnet.
Here’s what I shared with them 👇

Most people on LinkedIn don’t have a profile problem.
They have a positioning problem.
Your profile shouldn’t just look “professional”. It should convert.

Here are 12 essential tips I shared:

1. Your headline = your conversion hook
Don't waste it on vague job titles.
Instead, use: [Who you help] + [How you help] + [Outcome you drive]
Make it impossible to ignore.

2. Profile picture = first trust signal
Smile. Face the camera. Wear what fits your industry.
People buy from people they trust. 
So look like someone they’d want to work with.

3. Your banner = your instant credibility badge
Use this space to:
- Show what you do
- Highlight your results
- Add a clear call to action
Visuals matter. Design it like a landing page.

4. About section = your story-driven pitch
First 2 lines = hook. You need to get the Attention of your lead so he continues reading.
Explain who you help, what problems you solve, and how.

5. Featured section = your conversion zone
What should live here?
- Screenshots of real results
- A client case study carousel
- A quick video of your process
- A link to book a call or grab a free resource
This is where interest turns into action.

If your profile isn’t bringing leads while you sleep
You’re not 𝑜𝑛 LinkedIn. You’re just 𝑜𝑛 LinkedIn.

Start turning your profile into a lead magnet today.
Not next week. Not when it’s “perfect.” Now.

PS: The last (and most impactful) 7 tips are in the comments. 👇🏼

Building your GTM strategy for 2025?
This post is your cheat sheet.👇🏼

Broken down into 7 steps with the tools you need at each one :

1️⃣ Inbound content and event creation
For webinars, landing pages and content : Framer, Webflow, Canva, Notion, Typeform, Livestorm, Figma.
For SEO and copy: ChatGPT, Claude, Ahrefs, Surfer, Clearscope, LinkedIn, YouTube.
→ Use content, landing pages, webinars, and reports to attract inbound leads.

Bonus: Extract webinar attendees or form signups with 𝗣𝗵𝗮𝗻𝘁𝗼𝗺𝗕𝘂𝘀𝘁𝗲𝗿.

2️⃣ Track prospect movement
For website and product usage tracking: Clearbit 𝗥𝗲𝘃𝗲𝗮𝗹, Twilio Segment, Mixpanel, HockeyStack.
For Social and community tracking: Common Room, Mixpanel, PhantomBuster.
→ See who’s engaging with your brand, what they’re doing, and where they came from.

3️⃣ Lead collection & CRM integration
Clay, 𝗣𝗵𝗮𝗻𝘁𝗼𝗺𝗕𝘂𝘀𝘁𝗲𝗿, HubSpot, n8n, Pipedrive, Airtable.
→ Capture leads from LinkedIn or your website, and sync them to your CRM with enriched data.

4️⃣ Lead enrichment & scoring
𝗖𝗹𝗮𝘆𝗴𝗲𝗻𝘁, PhantomBuster, Clearbit, FullEnrich.
→ Auto-enrich leads with firmographics, buying signals, emails and phone numbers. Then tag them Hot, Warm, or Cold.

5️⃣ Personalized outreach at scale
lemlist, 𝗣𝗵𝗮𝗻𝘁𝗼𝗺𝗕𝘂𝘀𝘁𝗲𝗿, Instantly.ai, HeyReach.io.
→ Build multi-touch, multi-channel sequences across email and LinkedIn.

6️⃣ CRM & Pipeline management
𝗛𝘂𝗯𝘀𝗽𝗼𝘁, Pipedrive, Close.𝗶𝗼, Salesforce.
→ Keep your pipeline tight and connected to revenue dashboards. No more spreadsheet chaos.

7️⃣ Sales meetings & Post call automations
tl;dv - AI Meeting Assistant, Fathom, HubSpot, Fireflies.ai, Notion.
→ Record your sales calls, get AI summaries, and push directly into your CRM.

If you’re serious about scaling your GTM in 2025:
→ Collect data.
→ Engage and qualify leads.
→ Convert with automation + insights.

This stack is all you need.

I’ve been asked a thousand times:
“How do you build a good prospecting list from scratch?”

There’s no single answer to this.
It really depends on your market, your industry, and the maturity of your business.

But there are two main approaches to building a strong list of leads:

1️⃣ Based on intent signals
These are companies or people showing buying intent.
For example, a company hiring a new SDR,
or someone posting about topics related to growth.

You can track these signals through tools like Sales Navigator or Clay.

2️⃣ Based on ICP and Persona definition
Define clear criteria such as job title, industry, geography, and headcount.
Then, use these filters to build your list on Sales Navigator.

In my experience, the best results come from combining both approaches.
You’ll get quality and volume. 

A perfect mix to start your outreach. 🔥

There are hundreds of mistakes you can make when doing cold outreach.
But these are the 4 you absolutely need to avoid if you want to see real results. 👇🏼

1️⃣ Going too fast
Not taking the time to set up your domain properly, warm up your emails, or optimize your LinkedIn profile.
Skipping these steps or ignoring sending limits is a guaranteed way to ruin your deliverability.

2️⃣ Using unqualified lead lists
Pulling data in bulk, not cleaning it up, and contacting people outside your ICP is a waste of effort.
If you’re not reaching the right people, you’ll never get any reply and never make a sale.

3️⃣ Ignoring buying intent
When you reach out, there needs to be a reason.
Target people who are ready to buy or at least open to hearing what you have to say.

4️⃣ Weak copywriting
Even if you contact the right people at the right time, you still need a solid messaging strategy.
Your copy has to spark curiosity and drive action. That’s what converts.

I’ve spoken with hundreds of founders who made these mistakes in their outreach.
And none of them saw consistent results.

If you avoid them, I can guarantee that you’ll be well on your way to succeeding with cold outreach.

I’ve written 1000s of outbound emails.
These are the main mistakes that kill your meeting rate :


- Dropping a calendar link too early
- Following up too late
- Not following up enough
- Not adding value in follow-ups
- Making booking harder than it should be
- Playing mono-channel

Outbound is still working in 2025.

And you don’t need to use any hack.

Because it’s all about consistency, clarity and follow-through.

Follow me Nathan Guillaumin for weekly lead generation tips

6 mistakes killing your meeting rate in Outbound

Your prospects won’t buy from you because you have the best product.
They'll only buy because they think you do.
And this is one of the 22 laws of marketing. 👇🏼

We call it the Law of Perception.

The law of perception says that people don’t buy based on reality.
They buy based on how they perceive reality.

And that changes everything.

This is why brand image and positioning matter more than most people think.

Just look at Patagonia 👇

They didn’t become iconic by shouting about materials or specs.
They became the go-to eco-responsible outdoor brand. The one “closest to nature.”

Now ask yourself:
Are Patagonia jackets more durable than Gore Wear’s? I’m not sure.
Do they use better materials than Helly Hansen? Can’t say.
Are they higher quality than Mammut? Not 100% convinced.

But here’s what I am sure of:
- You’ve heard of Patagonia.
- You associate them with sustainability and outdoor ethics.
- You even probably own a fleece, jacket, t-shirt, or hat from them.

Now...
Have you even heard of Gore Wear, Helly Hansen, or Mammut?
I'm not sure.

Perception isn’t just a part of marketing. It is marketing.

Shape how people see you. The rest will follow.

✌🏽

In 2025, outbound without triggers is just spam. 
Here's how to stand out:

Let’s face it: cold outreach doesn’t work like it used to.

Decision-makers are overwhelmed. Their inboxes are war zones.
Generic emails? They don’t even make it past the subject line.

So what’s working in 2025?
👉 Trigger-based prospecting.

I don’t send a single message unless I’ve identified a strong, relevant signal that says:
“Hey, this person might actually want to hear from me.”

But what’s a trigger, exactly?
It’s an event that indicates potential intent. Something that makes your outreach timely, personalized, and not ignored.

Think:
- New leadership hire
- Product launch
- Company funding
-  Tech stack change
- Job posting for a pain-point role

Just to name a few.

My best advice if you plan to use outbound:
Stop messaging leads who haven’t shown any behavior indicating interest.
And start watching for real buying signals.

It’s slower, yes. But way more effective.

Oh, and don’t just like this post, save it for when you’re building your next campaign. 

😎

97% of your prospects aren’t ready to buy your services today.
Yet I’m willing to bet you’re talking to everyone with the same message.
So how do you fix that? 👇🏻

The 3% rule says that only a tiny fraction of your prospects are ready to make a purchase.

The problem is, most companies use the same marketing actions and the same messaging for everyone:
- Cold emails
- Cold calls
- Ads

These channels are built to convince your 3%. The ones who are already ready to buy.

By using the right buying intent signals, you’ll be able to start meaningful conversations and book more sales meetings.

But for the other 97%, your job is to generate demand.

You need to move your passive prospects from the Unaware stage (they don’t even realize they have a problem) to the Product Aware stage (they understand their problem and know your solution exists).

That happens through:
- Nurturing real relationships with your prospects
- Sharing valuable content on social media
- Building strong SEO and GEO strategies
- Hosting webinars and events

Yes, it might take a few months.

But that’s the time it takes if you want the majority of your prospects to be ready to buy from you.

✌🏼

There's a prospecting trick that no one uses (but it works insanely well)

Most people send messages like:
“Hey Brian, thanks for accepting my invite.”

Try this instead:
“Hey, thanks for accepting my invite Brian.”

It looks tiny.
But psychologically? It’s powerful.

Because your message no longer fits the “automated pattern” people see 100 times a day.

The name shows up right at the moment they’re actually paying attention. Not at the beginning where their brain skims over it.

So your message feels more personal, more human, and far less like a cookie-cutter template.

A tiny shift in wording.

A big shift in reply rates.

taplio

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