Bibby Media Group

At Bibby Media Group, we empower businesses to grow and connect with high-value clients through strategic LinkedIn marketing. As Australia’s first LinkedIn-focused agency, we specialise in LinkedIn lead generation, content marketing, profile optimisation, LinkedIn advertising, and comprehensive LinkedIn training for teams and individuals.

Our results speak for themselves—with over $500 million in client sales generated and numerous awards, we’re trusted by brands of all sizes to deliver measurable ROI and establish industry authority on LinkedIn.

I personally oversee all LinkedIn strategies, ensuring our clients connect with their ideal audience and convert connections into meaningful business results. In addition to managed services, we offer customised LinkedIn training that has equipped over 30,000 professionals with the skills to thrive on LinkedIn.

Whether you need lead generation, expert-led LinkedIn training for your team, or tailored content marketing, Bibby Media Group has the solutions to help you achieve your goals. Let’s connect to discuss how we can elevate your LinkedIn strategy and drive your business forward.

Visit our website to learn more https://www.nathanialbibby.com

Managing Director | Bibby Media Group – Australia’s Leading LinkedIn Marketing Agency

LinkedIn Online Training Courses

Are you ready to grow your audience and attract a consistent flow of qualified leads from LinkedIn?
If you are like most of the people I come across in business, you know your clients are on LinkedIn. But what you are missing is a systematic, proven system to find, connect and engage your target audience effectively on LinkedIn.

You are busy and don’t have time to learn it all by trial and error.

Instead you are looking for a step-by-step program you can follow that has consistently delivered results.

Are you ready for a LinkedIn marketing system that will scale your business?
Finally, a customised LinkedIn marketing and lead generation system that grows your brand, delivers high quality leads consistently and positions you as an industry leader…. With unlimited scalability!

There has never been a better time to grow your business and become the authority in your niche through LinkedIn. The opportunity to grow your network and tap into huge organic reach is there right now, but it won’t be around forever.

The most reliable, predictable and most intelligent way to take your LinkedIn game to the next level is to join Linked Insider 2.0.

https://nathanialbibby.com/shop/linked-insider/

LinkedIn Trainer at LinkedInsider

The Nathanial Bibby Podcast

The Nathanial Bibby Podcast features audio content from marketer and entrepreneur Nathanial Bibby, including keynotes, live training, exclusive audio content, epic interviews and advice for marketers and entrepreneurs. 

LinkedIn Heroes was started to deliver the inspiration and strategies you need to accelerate your entrepreneurial journey to success. Highlights have included Grant Cardone, Kerwin Rae, Jules Lund, Jack Delosa, Stephanie Rice, Elena Cardone and Dr John Demartini.

To ensure you don't miss an episode of LinkedIn Heroes follow #LinkedInHeroes on LinkedIn and subscribe to Nathanial's YouTube Channel:

>> http://bibby.consulting/YOUTUBE

Host of The Nathanial Bibby Podcast

Social Media College

Social Media College is the market leader for social media education. 

We work with the world's top social media experts to deliver real life education that will help accelerate your business and career. We are all about providing our students with the best possible outcomes, not theory.

From formal qualifications to highly specialised 1 day short courses, we cater to all of your social media marketing needs. 

https://socialmediacollege.com/linkedin-marketing-short-course/

LinkedIn Course Creator | LinkedIn Training Partner

Social Media Examiner

Social Media Examiner is a free online magazine designed to help businesses discover how to best use social media tools like Facebook, Instagram, YouTube, Twitter and LinkedIn to find leads, increase sales and generate more brand awareness. 

Offering a unique single source of knowledge, the site contains comprehensive articles and videos on how to use the best social media tools, along with original case studies, reviews of the latest industry research and advice direct from the world’s leading experts.

How to Optimize Your LinkedIn Profile for Better Visibility - http://bit.ly/2Hkvhb7

For more social media marketing news visit www.socialmediaexaminer.com

For more info on LinkedIn training please get in touch with our Perth or Melbourne team at www.bibbyconsultinggroup.com.au

Contributor - Social Media Examiner ◆ LinkedIn Training ◆ LinkedIn Marketing

Australian Digital Marketing Institute

The ADMi LinkedIn course offers practical hands on training across the world's largest professional network with 250 million members in over 200 countries and territories around the globe.

LinkedIn is a powerful tool for making business connections, generating leads, job searching, hiring and company research. Learn how to build a complete profile, optimise it for search results, how to find key decision makers in your target market and the secrets to using LinkedIn for lead generation.

Our LinkedIn Training also delivers....

-	Why LinkedIn is the#1 social network for business professionals
-	Professional profile optimisation for more traffic
-	Be seen as a trusted advisor and attract new clients
-	Learn lead generation strategies to approach prospective clients
-	Find key decision makers in your niche
-	Engage your customers with your profile
-	Become the leading authority in your niche

LinkedIn Courses are regularly held in Melbourne, Perth, Brisbane, and Sydney.

Head LinkedIn Trainer & Course Coordinator

PositionMEonline

Provided holistic digital marketing strategies to Australian businesses. Grew company from 8 employees to 120 while I was there, exited to ASX listed group.

Digital Marketing Strategist

Social Media Speaker | LinkedIn Training | Digital Lead Generation

Level 91 is a leading Digital Marketing Agency that delivers end-to-end Online Marketing solutions to Australian businesses.

Digital Marketing Strategist | Social Media Trainer & Speaker

Fast Track Property Solutions

A real estate company I setup specialising in undervalue properties and vendor finance deals.

Managing Director

Phuket Properties

Luxury Property Sales and Project Marketing at one of Asia's most sought after holiday and retirement destinations - Phuket.

Marketing Director | Online Marketing | Project Marketing | Real Estate Sales

Managing Director - Bibby Consulting Group ♦ Best Use of LinkedIn 2019-2020 ♦ LinkedIn Training & Lead Generation

I didn’t start Bibby Media Group to blend in. I started it to bet on the future.

Back in 2013, nobody was using LinkedIn for lead generation. It was just a digital CV platform; and most people treated it that way.

But after two decades in digital marketing, I saw something different. When LinkedIn launched, I knew it wasn’t just another network. It was the platform that would transform B2B.

So I bet everything I had on it.

I had just quit a job where the company took a financial turn for the worse. I was working without pay for several months and eventually pulled the pin. 

The day I left my job, my power cut off because of unpaid bills. I was $20,000 in debt and had nothing to lose. The next day, I started this business.

I booked my first meeting via LinkedIn by 8am and closed $15,000 in sales by 5pm. That day changed everything. We quickly became the industry leader in Australia for LinkedIn marketing.

I was invited to speak at conferences around the world, and was tracked down by leading brands like Westpac, Capital Group (the world’s largest hedge fund), and even Apple.

By the end of my first year in business, with no lock-in contracts, we hadn’t lost a single client. I had built a team of 12 and opened a beautiful office in Melbourne.

Ever since, when business leaders think LinkedIn, they think Bibby Media Group.

We’ve generated over $650 million in revenue for our clients through our LinkedIn strategies. I’ve trained over 40,000 professionals globally. And according to the media, we disrupted the lead generation industry.

Before I founded this company, if you searched "lead generation" on Google, you’d find telemarketing companies. Then we showed up and changed the game. Now, 90% of those search results focus on social outreach.

But they don’t share our mission. Or our relentless commitment to one thing:

To deliver the best results in the industry.

We work with brands we believe in. Brands we know we can help become industry leaders. Brands with ambitious growth plans and the capacity to achieve them.

I've got 23,000 subscribers on YouTube, 42,000 on LinkedIn, 30,000 on Instagram an 1,000's of people tune into my podcast. Every week I host Monday Night Live - your weekly dose of marketing tips and LinkedIn strategies to grow your business. 

I believe in adding value first and doing business with people who appreciate the value we deliver. 

Together, we can build a long-term business relationship, based on results.

To find out more visit:

BibbyMediaGroup.com
NathanialBibby.com
Bibby.Consulting/YouTube

Social media is not social anymore. 

The algorithms can't be tricked anymore. 
And you can't make millions of dollars without skills anymore. 

You need strategy.
That's what we're doing here. 

Every year the ones that ignore strategy.
They're the same people who ignored it last year.

The ones who, no matter what they try
are always spinning their wheels just to stay afloat
And ultimately end up going nowhere

Without a plan, you're almost certainly going nowhere.
It's not sexy, but it is important.

Join me live - no sales pitch, just value.

#MondayNightLive

PS. Make 2026 Count!

Nathanial Bibby

#1 LinkedIn Marketing Agency APAC 👊 Director - Bibby Media Group | 2x Best Use of LinkedIn | $750M from LinkedIn Lead Generation | YouTube Creator

LinkedIn has changed.

Every top creator is asking the same thing: What happened?

It’s not a mystery. It’s AI.

The algorithm has been flipped on its head.
And the strategies that worked even a month ago? Dead.

We’ve rebuilt every client’s campaign to not just survive, but thrive, in this new world.

Less than 1% of users will get ahead in the next few months.

You can bet your last dollar me and my clients will be in that 1%.

If you want the cheat sheet, I’m sharing it once. Tonight, 6PM AWST.

Link in the comments.

#MondayNightLive

PS 👇

Yes, that’s me and my daughter at The Wiggles yesterday - cutest kid on the planet, right?

And no, it’s not relevant to this post.
Or is it?....

Find out tonight 🔥

In business its important to remember the milestones so we remember how far we have come. ⁣⁣
⁣⁣
This was a huge one. ⁣⁣
⁣⁣
The first day in the first office for Bibby Media Group 🥳
⁣⁣
I was just 4 months into my business and it was the biggest financial decision I had made so far.⁣⁣
⁣⁣
Just 4 months ago, I was broke, unemployed and getting evicted so this scared the shh out of me.⁣⁣ 😮
⁣⁣
But it would allow me to spend time with my team (one other person lol) and set the right culture we needed to grow.⁣⁣ So I went for it.
⁣⁣
I remember my hand shaking as I signed the lease agreement. I asked them to put our logo by the elevator so it was ready for our first day. ⁣⁣
⁣⁣
The office was just big enough to fit 3 desks in it. It was the smallest space in the entire building. But you would not of found a prouder tenant.⁣⁣
⁣⁣
After being almost homeless, unemployed and broke just 4 months before... Seeing my logo on the wall as I got out of the elevator and arrived at work meant everything to me. ⁣⁣
⁣⁣
As business owners we have a habit of being hard on ourselves and doubt what we are capable of. ⁣⁣
⁣⁣
We need to remind ourselves of how far we have come more often... I certainly need to do it more.
⁣⁣
What was your first big achievement in your business? ⁣⁣👇

To me, LinkedIn isn’t just another platform—it’s the ultimate growth engine for B2B businesses. 

It’s where I’ve helped clients generate over $𝟱𝟬𝟬 𝗺𝗶𝗹𝗹𝗶𝗼𝗻 𝗶𝗻 𝘀𝗮𝗹𝗲𝘀.

Hi, I’m Nathanial (or Nat for short)—welcome to my profile.

If you’re in business, you already know the frustration of generating leads from Google or Facebook. Sure, they bring clicks, but they’re often low-quality, time-wasting leads.

LinkedIn? That’s a whole different story.

It’s where decision-makers are actively looking for solutions, networking, and ready to invest. That’s where business is done. And the opportunity is only getting bigger.

Here’s what that looks like in action:

🏆 A video agency doubled its revenue with 𝟭𝟬𝟬 𝗹𝗲𝗮𝗱𝘀 𝗶𝗻 𝟯𝟬 𝗱𝗮𝘆𝘀.
🏆 A solar company closed a $𝟭𝟬𝗠 𝘀𝗮𝗹𝗲—𝗶𝗻 𝗷𝘂𝘀𝘁 𝟯 𝘄𝗲𝗲𝗸𝘀!
🏆 A startup raised $𝟭 𝗺𝗶𝗹𝗹𝗶𝗼𝗻 𝗶𝗻 𝗰𝗮𝗽𝗶𝘁𝗮𝗹 𝗶𝗻 𝟯 𝘄𝗲𝗲𝗸𝘀.

I founded Bibby Media Group in 2014 as Australia’s first LinkedIn marketing agency.

Since then, we’ve built a reputation on one thing—results.

Unlike most agencies, I don’t hand you off to a junior team. I personally manage every client strategy to ensure we deliver real ROI.

Why trust me?

🏆 Two-time winner of 𝗕𝗲𝘀𝘁 𝗨𝘀𝗲 𝗼𝗳 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻.
🏆 Ranked #𝟭 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻 𝗲𝘅𝗽𝗲𝗿𝘁 𝗶𝗻 𝘁𝗵𝗲 𝗔𝗣𝗔𝗖 𝗿𝗲𝗴𝗶𝗼𝗻.
🏆 Trained over 40,000 business professionals worldwide.

Here’s how we can work together:

1️⃣ 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻 𝗟𝗲𝗮𝗱 𝗚𝗲𝗻𝗲𝗿𝗮𝘁𝗶𝗼𝗻: I’ll handle everything from strategy to booking appointments with your ideal clients.
2️⃣ 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴: Custom content that positions you as an industry leader.
3️⃣ 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻 𝗔𝗱𝘀 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁: Campaigns that drive measurable ROI.
4️⃣ 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻 𝗧𝗿𝗮𝗶𝗻𝗶𝗻𝗴 & 𝗦𝗽𝗲𝗮𝗸𝗶𝗻𝗴: Let’s train your team or inspire your audience.

Our clients range from startups to Fortune 500 companies like Apple, Hubspot, Westpac, and Linktree.

Ready to turn LinkedIn into your biggest growth channel? Let's talk (send me a DM).

_________________________

𝐈𝐧 𝐭𝐡𝐞 𝐦𝐞𝐚𝐧𝐭𝐢𝐦𝐞, 𝐡𝐞𝐫𝐞'𝐬 𝐚 𝐟𝐞𝐰 𝐟𝐫𝐞𝐞 𝐫𝐞𝐬𝐨𝐮𝐫𝐜𝐞𝐬...

𝐖𝐞𝐛𝐬𝐢𝐭𝐞: 
https://nathanialbibby.com

𝐎𝐧𝐥𝐢𝐧𝐞 𝐂𝐨𝐮𝐫𝐬𝐞: 
https://nathanialbibby.com/shop/linked-insider/

𝐘𝐨𝐮𝐓𝐮𝐛𝐞: 
https://bibby.consulting/youtube

𝐌𝐲 𝐏𝐨𝐝𝐜𝐚𝐬𝐭: 
https://bibby.consulting/apple
https://bibby.consulting/spotify

Everyone’s trying to out-AI each other.

I’m not playing that game.

Here’s the real AI hack nobody’s talking about.

I never planned on becoming a marketer.

I just wanted to be like my dad. 
So I studied finance.

One lecture on derivatives and I was out.
I swapped to marketing mostly because it looked fun…
and yeah, there were more girls in the course. 😂 

When I graduated, I moved to Phuket to help my dad sell property.
It was low season - which means no sunshine or buyers.
So I stared at my laptop and got to work.

I taught myself how to rank a website number 1.

By high season, we were getting 10 leads a day.
We sold out three developments. I was head hunted.

My career was off to a great start.
Then Google did something I’d never heard of.

An algorithm update.

Overnight, the old tactics stopped working.
Worse… they could get you blacklisted.

That’s when I learned the one rule that’s stayed with me for 20 years: If you want to survive in digital marketing, you’ve got to adapt. Constantly.

This clip is from eight years ago, but the lesson is more important than ever.

Want to hack LinkedIn in 24 hours.

Follow these 3 steps:

1. Hold tight.
2. Cross your fingers.
3. Keep dreaming.

Legends.

When you try to “hack the algorithm,” you’re not outsmarting anything.

The algorithm is trying to serve people content they actually want.

So when you trick the algorithm.
You trick your audience 

All you are doing is getting unearned attention, and it is always short lived.

Because the algorithms get better 
The tricks don't work.
And you still suck.

Shortcuts feel smart.
They’re not.

They dilute trust and destroy long-term momentum.

The real move is this.

Deliver value in the way people actually want to consume it.

Align with the platform’s mission.

Because when the platform improves, your results improve with it.

Play the long game. That’s how you win.

Yesterday. Today.
20 years from now.

The end. 🫡

If I had to start from 0 tomorrow, here's the game plan I would use. 

I would set appointments with ideal clients, for feedback, not for business.

I would find businesses who serve the clients I want, and find a way to add value to them.

I wouldn't get business cards.
I wouldn't build a website.

And I damn sure wouldn't spend all day posting content and scrolling social media.

You don't need money to start a business.
All you need is customers.

If you are starting out and not getting anywhere, make these 2 moves and you will win.

Most people know me for the wins.
But they don’t know I almost didn’t make it through school.

Smart kid in primary school… 
then the wheels fell off.

I was angry at the world.
My parents just split. 
And I was at boarding school. 

In these moments, no matter how old you are.
The story you tell yourself determines your results. 

Mine was simple:
"I'm not good enough".

By 14–16 I was failing everything.
Skipping class. Teachers had written me off.

Year 11, I’m called into the Headmaster’s office.
Sitting there is the Headmaster, my Housemaster and Mum. 
Dad’s dialled in from Hong Kong on speakerphone.

One by one, they tell me the same thing:
“If Nathanial wants to go to university… he needs to repeat Year 11"
"He’s too far behind.”

They go around the room.
Every single person votes “repeat.”

Finally, it gets to my dad.
Silence.

Then he says:
“I’ve heard all of you talk… but I haven’t heard anyone ask Nathanial what he wants.”

My heart was pounding.
The truth is, I don't think I even knew myself.

I said, 

“To my knowledge, only Year 12 grades matter for uni. 
I’ll pull my finger out next year. No point repeating.”

I immediately thought what a stupid thing to say.

The room went dead quiet.
Everyone stared at that speakerphone, waiting for Dad's response.

What Dad said next changed the trajectory of my life.

He said, “If Nathanial says he’ll pull his finger out… that’s what’s going to happen.  He’s not repeating Year 11.”

And he hung up.

I walked out of that office, thinking to myself.
Damn right, that's what I'm going to do.

That was the day I learned the power of belief.

I went from failing for years… 
to “Most Improved Student” in Year 12.

Since I've been back to the same school.
To inspire the next generation of leaders.
I must've done 4 talks here so far.

Wild how life works when someone backs you.

Believe in your kids. Believe in your people.

And most importantly, back yourself - always.

What an incredibly thoughtful post.

Nazia H. this made my day! 

🙏

Digital Communications Manager at Blue Solutions & Bluebus, Bolloré Group | Now Innovating in EV Batteries & Buses | 8+ Yrs in Digital Marketing & Media strategy | Driving Dynamic Ads | Paid Social Media Pioneer

A single DM changed how I show up on LinkedIn.

I’d been following Jasmin Alić and signed up for his LinkedIn live event.
A day later, a connection request popped up from Nathanial Bibby.

His message wasn’t generic.
He noticed I’d registered, shared that he had too, and said hello.
Simple. Relevant. Human.

Lesson #1 in action: speak to a niche so people can self‑identify.

He didn’t try to sell me anything.
No urgency. No pressure.
A few days later, he casually dropped a link to a LinkedIn Live he was hosting, just a light touch that sparked curiosity.

I joined.

From the first minute, I was hooked.
No corporate jargon, no guru voice, just clear language and real stories.
He mirrored the exact problems I’ve felt trying to navigate LinkedIn Algo updates and offered practical ways through them.

What stood out most was the strategy he was quietly modeling:
-Attract the right person into your ecosystem with relevance.
-Nurture with conversation, not pressure.
-Teach with honesty and lived experience.
-Serve first; selling becomes a natural next step.

The hour flew by because it was useful, relatable, and compassionate.
It reminded me that LinkedIn works best when we’re more human than “perfect.”

Here are the takeaways I’m keeping:
-Talk to one person, not everyone. Let your ICP see themselves in your first line.
-Conversation > broadcasting. Ask one real question and reply fast.
-Write like you speak. Vulnerable without oversharing.
-Rework what works. Double down on posts that drive comments, saves, and DMs.
-Light‑touch selling. Offer the next helpful step; let the DM carry the rest.

I’m not paid to endorse anyone, grateful for the example.
Nathanial showed that authenticity beats chasing visibility, and when you truly serve your audience, you rarely need a hard sell.

If you’ve felt invisible here, you’re not alone.
Try this today: post one specific story, end with one clear question, and follow up one thoughtful comment with a kind DM.

If this resonates and you want my notes, I’m happy to share - no strings. And if you’re trying something new with your posts, tell me what you’re experimenting with. I’m cheering for you.

Views are my own. Credit where it’s due. Let’s keep making this platform more human, one conversation at a time.

Sign up for Monday night live, it's awesome !!

What's the best way to 10X your brand? 

People think I'm crazy when I answer this - stories.

Yep, storytelling.

The most successful brands in the world are the best at storytelling.

Think about it. 

Omega paid $100 million to be in a James Bond movie.

Just one movie.

$100,000,000. 

That's a lot of watch sales. 

Worth it.

All day long.

Because they instantly tie purchase and identity.

They instantly appeal to emotion.

Not logic.

My friends if you haven't noticed -

The human brain is wired for emotion, not logic.

If you want to 10X your brand.

Wire your communication that way too. 

Emotion sells, logic justifies.

You need both, sure.

But which one are you leading with?

Want to know my biggest sales secret?

It’s the problem.

Yes... the problem.

Without the problem, your solution is worthless.

Read that part again 👆

Most people rush to pitch.

Almost nobody takes the time to define what’s actually hurting their audience.

And here’s the gold:

The bigger the problem, the more valuable the solution.

If you articulate the problem better than they can, they’ll assume you have the answer.

That’s not theory.
Not just some cool quote.
That’s neuroscience.

People don’t buy because they understand.
They buy because they feel understood.

You don’t create that feeling by pushing a solution they don’t even know they need yet.

If they already knew the solution, the problem wouldn’t exist.

The problem, on the other hand…
that’s what keeps them up at night.

They recognise it instantly.
They live with it.
They feel it.

And when you skip over it, they feel like the “solutions guy” who clearly doesn’t get them.

The problem is where the real value lives.

New YouTube: Link Up Community Review 👇

https://lnkd.in/gj2fbMcA

Money doesn't grow on trees
The economy is in shambles.
Nobody is investing right now.
Its hard starting a business with no capital.

I could go on all day long.

What you believe will determine your results.

Some beliefs empower us, some limit us.

Most of us know this.
 
But here is what most people get wrong.

They think changing your beliefs means standing infront of the mirror saying, "I am a billionaire" all morning.

No, you need to work.

But what are your beliefs around failure?
What does it mean if you fail?

Do you learn and move on.
Or are you feeling sorry for yourself.

Do you take responsibility.
Or are you always the victum.

We all get knocked back by life 
But your beliefs are what keep you stuck.

I have interviewed 1,000's of business people and here is what I have noticed...

Successful people have failed more than unsuccesful people have tried.

Read that again if you have to.

Change your beliefs. 
Change your life.

Have a great day, legends.

taplio

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Nathanial Bibby's Best Posts (last 30 days)

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