Nathan Wheadon's Linkedin Analytics

From building awareness to driving direct conversions, I utilize an omni-channel approach to fill top-of-funnel needs for B2B SaaS, technology and professional services growth. The strategies and processes that I implement are focused on generating demand and revenue growth. If you're a BDR/SDR/AE - anyone that appreciates a full pipeline - I'll be your best friend! I have a deep understanding of each phase within a buyer's journey, which allows me to create and disseminate the right message in the right format at the right time. In addition to B2B SaaS client acquisition, I also have an expertise in client retention. Build a community. Create a feedback loop and actually use the feedback. Always provide value, insights and support. I’m currently the Director of Marketing for Momentum. Momentum is a business intelligence platform that helps field services make more money. Momentum uses our US-made hardware to collect data. The Momentum app quantifies all field activity from vehicles, trailers, equipment and people so that businesses owners and operators can bid with precision (and win more profitable jobs), track employee time on the job and see profitability status in real-time for in-progress job. With Momentum, field service pros will always stay in the green. We’ve eliminated the need for manual data entry so every business can operate with intelligence without having to worry about “garbage in, garbage out.” My approach may sound overly simple in theory, but takes effort to execute: Be results driven. Simplify your message. Reach the right people at the right time. Appeal to emotion. Use data for direction. Be the guide to the solution. Your customer is the hero of the story. I believe marketing should be pure offense. Too often, marketers are bogged down by trying to optimize the wrong KPIs. Build awareness. Provide value. Educate. Entertain. There's no gimmicks or magic here. With over a decade of experience as a marketer, storyteller and communicator, I’ve managed and produced many successful and award-winning campaigns 🚀