GameCentric.io

Leading the global platform development focussed on 1) B2C gamer aggregator & 2) B2B2C bespoke Gaming-As-A-Service brand & customer engagement platform. The platform brings the best of the latest technology, a strong fintech ecosystem play, loyalty, partnerships, subscriptions & education as a web2 play that will transition to a blockchain powered web3 offering with its own unique gaming token.

Business Head

Gamers Hub Media Events

A specialised brand activation & events marketing agency specialised in the field of games & esports. Developing their partnership collaborations to drive growth.

Head of Partnerships

Skoolify

Currently advising on strategy & product for an EdTech start-up addressing the needs for digitization across the mass education school network across Pakistan & beyond

Advisor to Chief Executive Officer - EdTech

Qatar Airways

Led the transformation & digitization of Loyalty Partnerships ecosystem globally across the airline, financial, travel, retail & lifestyle categories

Head of Loyalty Partnerships - Privilege Club

Emirates

Led the strategic management & development of financial services partnerships globally for the loyalty programme Emirates Skywards. Managed a multi-million dollar P&L, end to end partnership delivery, strategic steering, CRM campaigns & a digital/mobile first evolution of the financial services vertical

Global Head of Financial Services Partnerships - Skywards

Responsible for global financial partner acquisitions

Business Development Manager - Skywards

Managing a mixed basket of key strategic partnerships portfolio covering airline, financial & hotels as well as developing new opportunities across multiple regions covering Middle East, West Asia, Indian Ocean, Far East & Australasia

Regional Partnerships Manager - Skywards

Worked as part of the loyalty consulting team of the Emirates Group set-up to design & implement our telecom client Etisalat MORE Rewards loyalty programme (now called Etisalat Smiles https://www.etisalat.ae/en/c/mobile/smiles.jsp) - the region's first telco loyalty programme

Headed a team to develop the programme's partner development strategy and worked alongside the consulting leadership team on strategy, CRM advisory, marketing campaigns & digital evolution of the project for the client. 

Developed key commercial partnerships; sourced key programme alliances; led the relationship management team; partner business modelling, partner campaigns development & go-to-market strategy

Head of Strategic Partnerships & Business Development - Emirates Loyalty Services

Product marketing for our Customer Relationship Management (CRM) efforts towards Emirates' Skywards' customers where we undertake local / regional as well as global commercial tactical marketing to help best achieve customer retention, incremental business, online business development & data modeling, marketing business intelligence module development as well as overall airline commercial analysis in line with Emirates Commercial Business Development

Programme Marketing Specialist - Loyalty Marketing

EmQuest - A Division of Emirates

A Product management role with a business development and marketing & communications angle of work to help the company deliver internet solutions for the travel trade. 

Products cover Internet Booking Engine, Mobile applications portal development and the promotion of Web Services to diversify earnings potential

Regional eBusiness Product Executive - Gulf, Pakistan, Sri Lanka

Arabian Adventures

Managed operations of multi-million $ Key and Major accounts businesses from overseas markets/regions covering Europe and Africa

Team Leader

Global Management Consultants

A small management consultancy firm covering the areas of HR, Training, Marketing and Strategy consulting where my role was of client servicing and business consulting in the areas of event marketing and HR/Training development needs analysis

Associate / Client Services

Net Tours

Managed the marketing and communication activites of group that covered promoting their retail & corporate travel management services, destination management & congress services as well as their safari operations.

Marketed at the local, regional and Intl markets level with activities covering BTL and ATL advertising, marketing collateral & brochure production, website development and direct marketing

Destination Marketing Executive

Developing and leading a new service around gaming-as-a-service leveraging  fintech, web3, loyalty & partnerships to create engaging and rewarding experiences for gamers and brands. 

Using my extensive knowledge and experience in the fields of gaming, esports, fintech, payments, crypto, and edtech, we are seeing a world of converging ideas to create differing value propositions and experiences for brands to propel forward in their customer engagement & crm strategies.

I have over 20 years of experience in loyalty, partnerships, and business development across various industries, including aviation, travel, and loyalty. I have delivered global strategic partnership deals, multimillion-dollar revenue generation, and reciprocal marketing opportunities for leading organizations

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