Navah Hopkins

Optmyzr

As brand evangelist I am a champion for Optmyzr, ensuring product feedback and PPC industry insights are free flowing between customers and the digital marketing community as a whole.

Evangelist

Navah Hopkins LLC

I help brands unlock the full value out of their digital advertising and uncover new profit opportunities. Put my 15+ years of SAAS, digital marketing, and SMBs to work for you.

President

Search Engine Journal

I answer your questions in SEJ's monthly column. Submit your question here: https://www.searchenginejournal.com/ask-ppc-question/

Ask The PPC

Adzooma

Vice President Of Strategic Marketing

Justuno

Director of Paid Media

Hennessey Digital

I manage the strategy and execution of paid media for our clients, as well as share lesson learned on the international stage.

Responsibilities
In this role, I am a hybrid practitioner/strategist/manager:

Own the strategy and execution of paid media for clients including Google ads (search, display, discovery ads, and youtube), LinkedIn, Facebook, Microsoft ads (search).

Collaborate with engineering and analytics departments to create internal tools, client solutions (including reporting).

Manage a team of practitioners, creatives, and third party vendors to deliver the best possible outcomes for our clients.

Produce educational content and secure speaking engagements at industry and vertical conferences to grow brand equity among prospects, clients, and industry peers.

Build new service and product offerings to grow the earnings of the department.

WordStream

SWAT/Proactive Retention
-	Source clients based on strategically chosen signals and get them to agree to an audit call
-	Conduct client calls to help solve problems and gain intelligence on where clients are constantly stumbling and winning to inform product, customer success, and overall strategies.
-	Subject matter expert who can support/defend rep suggestions, as well as grow clients into additional networks and features while keeping the customer’s experience front and center.
-	Run reports on retention, growth, and client’s product usage to assess effectiveness of current program and if there’s opportunities to do better at delivering on main kpis.
-	Be available for c-level objectives that range from running/participating in pilots, focusing on a given partner/product suit, or other high profile objectives. 

Thought Leadership/External Intelligence:
-	Pitch and get accepted into international industry events to ensure subject matter expert brand is maintained and extended to WordStream.
-	At events and networking opportunities, gather intel on brand perception and opportunities to expand value to existing and potential markets. 
-	Craft blog content and webinar content on Wordstream and third party platforms so there are on-demand resources positively shaping the WordStream brand.

Internal Intelligence & Training 
-	Craft learning modules so reps and clients have an easier time adopting winning strategies without making costly mistakes
-	Offer support to team members in learning how to audit, consult, and build positive relationships with their clients. 
-	Compile and deliver feedback to reps, managers, and leadership teams (customer success, product, c-level suite, and customer marketing) to help inform strategic direction .

Services Innovation Strategist

Manage a portfolio of 140 clients ranging from software only to premier consulting solutions. I am directly responsible for retention, promoting a positive customer experience, guiding clients in best SEM practices, crafting thought leadership posts and programs to facilitate internal and external growth, and looking for opportunities to grow the value of customers to WordStream, as well as continue to demonstrate value to my clients. 

Achievements while holding this role:

- Crafted and delivered several partnership webinars with third-party software providers.
- Speaker at local and national events oriented around SEM, SEO, and innovation.
- Turned inactive clients into engaged customers through pilot program that turned into the team template.
- Upsold 45% of client portfolio into additional services and successfully reengaged clients who wanted to cancel.
- Maintained 78 out of 80 clients surveyed would recommend me (90% NPS score over one year).
- Act as liaison between my team and Bing partners to convey updates, as well as facilitate communications and learnings. Through strategic initiatives and trainings, we were able to achieve 275% increase in spend YoY.

Team Lead

Bead Twins

Bead Twins is a boutique jewelry store focusing on bridal and upcycling. In my role as marketing coordinator, I lead content strategy for BeadTwins social media, newsletter and blog. I am also responsible for business intelligence, keeping Bead Twins ahead of the compition in ecommerce and house parties.

Marketing Coordinator

EdTech Circle

EdTech Circle at the MIT Enterprise Forum is dedicated for the development of start-ups and venture funding in the high growth area of educational technology. The EdTech Circle will promote dialogue, discourse and cross connections for the best use of education technology across Universities, Government and Corporate sectors. EdTech Circle will provide window to the best innovations in the area of education technologies, such as, MOOCs, Adaptive Learning, Brain-based Synaptic Learning, Mobile and Collaborative learning to name a few.

Strategic Planning

Angel Ed Inc.

Angel Ed is a 501c3 nonprofit crowdfunding platform connecting students of all ages committed to higher education with individual and corporate donors invested in bringing about a brighter tomorrow. It will advance education by making higher education accessible to everyone.


We believe in students pursuing their education free from debt, donors making a meaningful impact on the future, and companies having a meaningful outlet for their social responsibility budget with tangible benefits aside from the positive press.

Founder

Navah has a passion for innovation, fueled by a hybrid of strategic partnerships, data analysis, and consumer engagement.

She loves connecting people who can mutually benefit each other, leveraging innovation to solve socioeconomic issues, and maintaining bottom line thinking with an ethics driven perspective.

She's a serial entrepreneur, SEO/SEM philosopher, blogger and content strategist, and a bounty hunter on the biz dev dance-floor.

Specialties: Business development, copy-writing, sales, local marketing, local search, start-ups, c-level sales, Google Adwords  mentoring, mobile, SEO, SEM, branding, affiliate marketing, blogging

Calling all my SEO friends: Microsoft is putting on a webinar that should be really useful for you! 

This is going to be an actionable hour with the amazing Krishna Madhavan, Principal Product Manager and Senior Director at Microsoft AI 

Can't attend live? All registrants will get the recording! Link to register in the comments!

Microsoft Ads Liaison/Top 25 PPC Influencer/International Speaker/SEJ's Ask The PPC

Friendly PSA: emails coming from the domain "@e-mails.microsoft.com" are not official Microsoft emails. Do not click on links from that domain.

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Navah Hopkins's Best Posts (last 30 days)