Gallagher

Team Manager Digital Marketing

Senior Analyst - Digital Marketing

VTS Group

VTS Group is the European Manufacturing company (B2B) and I handled Indian and the Middle East regions with activities like E-mail marketing, Social Media Marketing, Content writing with SEO, E-commerce high ticket sized products, and Media campaigns/traditional marketing.

* Conceptualizing and Executing E-mail marketing campaigns with template designings for lead generation and brand awareness for the Indian, MEA regions and also through A/B testing. By analyzing the results of each e-mail campaign to create a vicious circle. 
* Planning and executing SEO activities - Offline and Online page optimization with day-to-day Keyword, market, competitor analysis.
* Content writing for ongoing, delivered projects with case studies, products, industry trends for website optimization, and backlink generation. 
* Preparing Ad copy for Industry-based magazine publication with graphics preparation. 
* Generating sales from B2B e-commerce (high ticket sized products) website and planning strategy to boost the organic reach.
* Generating Leads, brand awareness, through the LinkedIn groups (Industry-based group) engagement and organic posts.

Key Achievements
* Designed, Planned, and executed E-mail campaigns with an open rate of 19-23% for MEA & 12-21% for IN regions with A/B testing.
* Generated B2B Sales Leads, Sales for the eShop/E-commerce site through E-mail campaigns, Content published, and introduction of Pop-ups & Chat Bot bosted organic Leads.
* Organic B2B Leads generation, brand awareness from LinkedIn, Facebook industrial target groups 


VTS Group is a leading supplier of Ventilation-air conditioning units and heating devices. Offering innovative products in competitive prices, guaranteed a fast return on investment expenditures made.

Emarketing Specialist

Treemendous.in

Campaign Management & Team Leadership
•	Conceptualized and executing Facebook marketing campaigns (Lead Sourcing) 
•	Consistently working on Facebook, Instagram Page Handling, Google Business posing to fetch Organic Leads with Max ROI 
•	Implemented Home Garden servicing design on the website with Page optimization 
•	Closely worked with the Sales team to understand the Lead quality and the conversion rate, the same understanding used for Organic and Inorganic Social Media Posts. 
•	Working on Analytics report for Leads quality (Both from Organic and Inorganic source) check and Conversion rate to maximize the ROI and to plan Marketing Strategy. 
•	Offline work on the Reviews from the Clients which indirectly boost the Lead count 
•	Managing Website design by actively communicating with the Developing team and content changes w.r.t SEO and fix dynamic related issues and Conducting keyword research accordingly to the latest Keyword research strategies 
•	Conceptualized and executed online (Shopping Ads) marketing campaigns on diverse digital platforms like Amazon and Google (March 17 - Dec 17) 
•	Handled entire E-Commerce Backend and Front end Operations across pan India (Dec16 - June 18)


Key Achievements
•	As per the Tracxn study, our brand stood 1st among 37 other brands all India in the Landscape category.
•	Conducted sales analysis & implemented new strategy wherein there was a drastic increase in the inflow of Leads quantity and conversion rate increased from 8.75% to 23.81% (For Organic Leads)
•	Independently administered Facebook campaigns to cut down the average cost per Lead from 35/- to 15/-
•	Revived 5 old customers who left due to quality, communications issues, leading to a jump in sales by INR 2,00,000
•	Initiated the business listing on Just-dial which lead to an increase in the number of corporate clients with decent conversion rates.

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Navyashree H (Navya Hemachandra)'s Linkedin Analytics

Navyashree H (Navya Hemachandra)

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