clarity design studio

Premium web design partner for GTM agencies and startups ready to start attracting bigger and better clients

designwithclarity.co

web designer

Framer

Framer’s trusted network of designers and developers, brought on to help companies launch high-quality websites and support Framer in fulfilling advanced projects. Part of a small, vetted group worldwide.

Offical Framer Expert

Australian Bureau of Statistics

Software Developer (Senior)

Software Developer (Mid-Level)

• Designed and implemented new portal web application utilising Microsoft Dynamics 365 CRM and Microsoft PowerApps, with an anticipated user base of approximately 300,000 users.
• Configured a custom OIDC connection in Microsoft PowerApps leveraging Azure Functions for JWT token authentication, personally implementing the Okta directory as the identity provider for the web application.
• Developed custom JavaScript, CSS and portal templates to meet business requirements and extend the out-of-the-box functionality provided by Microsoft Dynamics 365 CRM.
• Managed version control using Microsoft solution files and integrated with Jira to manage tasks and contributions.
• Utilised Microsoft PowerApps and Portal Configuration Migration tool to facilitate product deployments
• Collaborated with Testers and Business Analysts to assess the suitability of upcoming features, investigate and resolve defects, and optimize performance of existing solutions

Software Developer (Graduate)

• Developed and maintained web application imperative to 2021 Australian Census (~3000 users) built with libraries/frameworks including TypeScript, React, Material UI and React-Redux
• Developed and maintained microservices used by suite of applications imperative to 2021 Australian Census (~30 000 users) built in Java. Created unit tests for these microservices using JUnit framework
• Investigated and resolved issues raised by end users for these applications during operational periods through log analysis. Used services such as AWS CloudWatch, LogInsight and Dynatrace to achieve this.
• Maintained version control using BitBucket integrated with Jira to manage, contribute and raise tasks
• Operated product pipelines via Octopus Deploy and maintained respective Jenkinsfiles
• Liaised with Testers and Business Analysts to assess suitability of upcoming features, investigate/resolve defects in triage and enhance performance of current solutions

Software Developer (Vacation Student)

Catapult

•	Monitored software and hardware operations concerned with combined GNSS/LPS wearable technology used by professional athletes competing in the AFL, NBL, SNL and NRL on game day
•	Trouble-shooted software/hardware issues in real-time and generated post-game reports

Product Support Officer

Nike

•	Utilised customer service skills, basic sales techniques, and product knowledge to connect customers with the right product and drive sales
•	Bonded consumer and brand by providing superior service and adapting brand stories to the retail setting
•	Maintained knowledge of various store departments and operated cash register for regular transactions, performed shipping and receiving duties, stocked the floor, performed cleaning duties, and built visual displays when necessary

Sales Specialist

Rock Solid Data Consultancy

• Contracted by geological data management consultancy to create a mining lease reporting web application as per state government guidelines
• Initiated conversion of a desktop-based application developed in Microsoft Visual Basic into a deployable web-application using C# and ASP.NET framework
• Created initial class diagrams and workflows critical in development of project
• Prior to departure, inducted a team of four developers during a voluntary onboarding/handover period

Software Developer

Nazir Hashem

•	Assist students individually and guide them to improve their Math and English skills.
•	Through my services I developed tutoring resources, monitored student progress, identified areas needing improvement and prepared students for tests.

Private Tutor

Code Camp

•	Managed, prepared and delivered lesson plans for classes of up to 25 children aged 7 to 12 at Australia’s largest kids coding provider.
•	Held responsible for keeping individual students on track to satisfy parents’ expectation that students are to complete with their own fully functional gaming application.
•	Trusted to keep an eye out for misbehaviour or disruption as well being responsible for the safety and wellbeing of a large group of students.

Teaching Assistant

Transit Clothing

• Receiving, processing, and organizing shipments and deliveries accordingly.
• Restocking depleted or low shop items and ensuring that the sales floor is organized according to established guidelines.
• Assisting customers in locating desired shop items.
• Informing customers of shop promotions to encourage purchases.
• Performing regular price audits to identify and correct price discrepancies.
• Addressing and resolving customers complaints in a professional manner.
• Processing customer payments using the shop's Point of Sale (POS) system.
• Maintaining an in-depth knowledge of store items to provide advice and recommendations as needed.

Retail Assistant

Department of Primary Industries & Regional Development (DPIRD)

•	Liaised and maintained networks with relevant staff members, stakeholders and community and industry groups. 
•	Assisted with the preparation and promotion of research and development findings including arranging meetings, field days and demonstrations. 
•	Works with pesticides and other hazardous substances in accordance with standard safety procedures and guidelines.
•	Worked in laboratories in accordance with analytical methods and safety procedures.

Technical Officer

If you’re running a GTM agency, you probably:

1. Struggle to stand out from dozens of other agencies promising the same thing
2. Feel like your website makes you look smaller than you actually are
3. Waste calls re-explaining your services because your website doesn’t do it for you
4. Have a website that looks “fine” but doesn’t reflect the scale of results you deliver

You might relate to one of these - or all of them

Either way, it costs you:
- Prospects bounce before booking
- Sales cycles drag because trust isn’t built upfront
- Competitors with louder websites look more established (even if they’re not delivering at your level...)

In a space where differentiation is everything, looking like “just another GTM agency” means leaving pipeline on the table

I build conversion-focused websites for GTM agencies that act like your best sales rep - designed to attract bigger and better clients

Not just nice visuals but crisp positioning, copy that speaks your ICP’s language, and design that drives meetings, not just traffic

The result:
↳ Shorter sales cycles
↳ More booked meetings
↳ A brand presence that feels enterprise-ready from day one

I’ve worked with GTM and RevOps agencies to launch websites that finally match the impact of the systems they build for clients

So, your decision is this:
1. Keep running with a website that looks okay but doesn’t convert
2. Or launch one built for attracting bigger and better clients

If it’s the second, let’s talk

Book in a call below, I'll show you how we can make that happen

everyone talks about hitting “$10k months"
but here’s what that actually looks like:

(top of funnel spiel incoming)

75 days ago, I quit my six-figure software job to go all-in on my web design studio.

no backup plan.
no intricate business plan.
no sales or marketing experience.

just a gut feeling that I’d rather bet on myself - even if it meant failing.

fast forward to now, halfway through October I’ve closed more than any month before.

finally hit that “$10k month".

...which is cool but it doesn't mean a whole lot unless it's repeatable and scalable

here’s the truth:

closed deals ≠ cash in the bank.
half of that’s tied up in payment terms.

and $10k doesn’t mean freedom - it means you’ve just unlocked a new set of problems.

without systems, $10k means:
 → more projects stacked on top of each other
 → longer nights trying to deliver everything yourself
 → more stress, same time limits

so now, the focus is sustainability - building something that grows without burning out or dropping quality.

but here’s what actually helped me get here 👇

1. pick a niche and go all in. 

i stopped saying “i build websites” and started saying “i build GTM agency websites.” that clarity changed everything - people finally understood if I was for them and inbound leads instantly increased. if it doesn't work for you, try another niche, rinse and repeat.

2. be prepared to work cheap (or free) at the start - but strategically. 

my first clients came from free Loom audits. those turned into paid projects and testimonials that built momentum. reach out to your ICP that have the reach, so you can leverage their networks.

3. lead with value in every message. 

if you’re doing outreach, give before you ask. do some research, find relevance and offer something of value before you pitch.

4. underpromise, overdeliver. 

it’s better to surprise clients with speed or detail than to dig yourself into stress trying to keep unrealistic timelines.


the grind got me to $10k.
systems will get me past it.

say hit to chico 👋

Naz Hashem 🎨

I design GTM & RevOps agency websites that attract bigger and better clients

cruisy Saturday GTM agency website building sesh 💤

I design GTM agency websites that attract bigger and better clients

No alternative text description for this image

4 months ago I was building websites for free.

today clarity design studio has 7 active clients (a mix of web design, content design and copywriting - all paid thankfully).

the growth has been absolutely wicked, but here's what you don't see:

1. ops is very very messy (my trusted notes app only goes so far)
2. you're always after more pipeline
3. doing all 3 of sales, marketing and delivering client work can get lame

so what now?
i’m now reviewing each step of my delivery process and asking myself the following:

- is this redundant?
- does it need to be done by me?
- is it a bottleneck?
- should this be automated?

and how can all of this be done without compensating on quality. 

implementing systems + frameworks and investing in good talent is paramount, otherwise you're just trading money for time.

and there’s my top of funnel post for the week.

a lot of GTM agencies are aiming to go up market in Q4 and charge higher prices. 

but they need to come across as premium enough to attract bigger companies (actual words of a GTM agency i spoke to today)

so what does “looking premium” actually mean?

it means prospects instantly get what you do and why it’s valuable.

if your services aren’t easy to understand, you don’t come across as premium. you come across as confusing.

and there's a goood chance your website isn't helping.

don't just list your services, provide a way for prospects to visualise them, just like the workflow diagram below

and even better, clearly explain the outcomes they attain working with you (i.e. your benefits)

your competitors are going up market, how about you?

you should ONLY consider a GTM agency website refresh if:


𝘆𝗼𝘂 𝗽𝗹𝗮𝗻 𝘁𝗼 𝗴𝗼 𝘂𝗽𝗺𝗮𝗿𝗸𝗲𝘁 𝗼𝗿 𝗿𝗮𝗶𝘀𝗲 𝗽𝗿𝗶𝗰𝗲𝘀
higher-ticket clients expect polish, clarity, and trust.
if your site doesn’t match the level you’re trying to charge for, it quietly works against you.

𝘆𝗼𝘂 𝗻𝗲𝗲𝗱 𝘁𝗼 𝘀𝘁𝗼𝗽 𝗹𝗼𝘀𝗶𝗻𝗴 𝗱𝗲𝗮𝗹𝘀 𝘁𝗼 𝘄𝗲𝗮𝗸𝗲𝗿 𝗰𝗼𝗺𝗽𝗲𝘁𝗶𝘁𝗼𝗿𝘀.
buyers compare 2–3 options before choosing.
if your site looks outdated or unclear, stronger messaging wins - even when delivery doesn’t.

𝘆𝗼𝘂 𝗻𝗲𝗲𝗱 𝘁𝗼 𝘀𝗵𝗼𝗿𝘁𝗲𝗻 𝘆𝗼𝘂𝗿 𝘀𝗮𝗹𝗲𝘀 𝗰𝘆𝗰𝗹𝗲𝘀.
if every discovery call turns into a 30-minute explanation of what you do,
that’s not a sales problem - it’s a clarity problem your website should solve.

otherwise - carry on as is.
your website will look fine.
just don’t expect it to drive the business forward.

🚧 work in progress 🚧

sneak peek from the new Clay Playbook wesbite

can never go wrong using the "old way" vs "new way" method to illustrate the benefits of your GTM agency

🚧 work in progress 🚧

new website for Clay Playbook

always feels good to have the hero section set in place

also first time designing a hero entirely in Framer (using Design Pages rather than copying over from Figma)

sales calls = real-time market feedback

whether you close, book a follow-up, or fumble it, each response is an additional data point.

yesterday I spoke with a founder who recently launched a GTM agency (and looking for a new website).

they’re growing quickly and managing a lot - new hires, multiple projects, competing priorities.

they don’t have the time or attention to coordinate separate teams for copy, design, and development for a new website.

what they’re looking for is someone who can handle everything from start to finish - which I do.

sounds like a design partner if you ask me - and a new angle to experiment with for clarity design studio.

starting to treat sales calls less like a pitch, and more of a way to gather insight, test angles, and assess fit before closing.

it's always great to close, but even if you don't, with each sales call you're one step closer to finding your message market fit.

in the last 60 days, I’ve reviewed 30+ GTM agency websites - and only 3 of them got this right...

here's the issue I'm seeing with the other 90%:

1. there’s a disconnect between how they talk about their work + pitch their services and what their website actually shows
2. it leaves prospects confused when they try to research - and that confusion is costing them deals

to make things worse, they know their website needs work, but they’re too deep in client delivery to fix it

 and when they do try, they’re left guessing:
→ which sections to include
→ where everything should go
→ wow to clearly explain the value they deliver
→ and how to make it more effective at converting

so that’s exactly why I made this landing page framework tailored for GTM agencies

so far it’s helped agency owners improve clarity, align their pitch with their site, and 2x conversion rates without starting from scratch or overthinking structure.

only about 10% of GTM agencies get all of this right...

here's a simple breakdown:

 1/ headline
- lead with a clear, outcome-driven statement that speaks directly to your ICP’s pain and desired result.
- example: “Sales systems proven at 9-figure scale” reads a lot better than "Revolutionizing Outbound Systems"

2/ subheading
- support and elaborate your headline with a quick explanation of how you deliver - through your process, systems, or track record

3/ trust section
- include client logos, metrics, badges - anything that builds instant credibility. - make it visible above the fold.

4/ hero VSL or visual
- use a short video or graphic to explain your service in a way that’s quick and easy to grasp. 
- visual clarity builds trust

5/ pain points (TOO MANY MISS THIS)
- this section is often missing - and it’s a big reason many sites don’t convert
- call out your ICP’s specific frustrations so they feel understood and are motivated to take action

6/ services
- lay out what you offer - but position each service as a solution to the pain points mentioned above. this helps build a clear, logical flow

7/ benefits
- focus on tangible outcomes: shorter sales cycles, more pipeline, improved conversions. be specific - avoid vague or generic phrasing
- or qualitatively describe how your prospect's day-to-day will improve from your service e.g. "Get full TAM visibility and find your entire market across the web, not just LinkedIn

8 / process
- outline a simple 3–4 step path that shows prospects what to expect. the first step should be low friction (e.g. book a call)

9/ testimonials
 - use real quotes with real outcomes. video is ideal, but even short written testimonials work if they’re specific and credible

10/ Final CTA section
- please don't default to “Get Started” or “Learn More.” or even "Ready to grow your Revenue?"
- use something specific to your USP and outcome-based - like:
 “Get access to the same system that booked meetings with Tesla & TikTok.”

link to full template and breakdown is in the comments 👇🏽

here’s a common signal i’m seeing across both inbound leads and outbound conversations - and only about 30% of GTM agencies are getting it right. 

a lot of agencies are going up-market - chasing bigger clients and higher retainers. 

but there’s a gap. 

their pitch has evolved, their services have matured - but their brand and website are yet to catch up.

and that’s a problem, because the first thing prospects do after a call, email, or dm, is check your website. 

if you’re planning to go up-market, your brand can’t feel like an afterthought. 
it’s just too costly. 

your website should reflect what you're currently pitching,
and not look like who you were 12 months ago.

in the past week alone, i’ve seen GTM agencies with new offerings, case studies, and value props that don’t exist anywhere on their website.  

if your messaging doesn’t make it instantly clear what you do and why it’s valuable - your prospects leave confused. 

so before going up-market, get clear on positioning, and what truly sets you apart. 

and be sure your brand and website tell that story just as confidently as you do.

90% of GTM agency owners I've met with this month have all asked for the same thing


"we want to look more premium."

not just say it - actually show it.

the workflow diagram you're seeing? 
that's what everyone’s been asking for. 

it breaks down how their GTM services connect - in a way that's clear, strategic, and easy for buyers to trust.

because here’s the reality:

most GTM agency websites don’t match the caliber of the work being delivered.
they feel templated. a little too safe. easy to overlook.

and in a space where perception drives pipeline, blending in is expensive.

on the other hand, teams using this layout are showing up with more clarity, more authority, and a tighter story around the outcomes they drive. 

no fluff or bloated copy.
just a smart structure that earns confidence quicker.

want your agency to stand out and look like the premium choice?
shoot me a message - I’ll show you exactly how we can make that happen. 💰

Taplio

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