WAHL Middle East & Africa

Head of Marketing

	Owns 6 major marketing verticals – Channel Marketing, Digital/Social, E-Commerce, Education, PR & Communications
	Responsible for the 360° Brand Marketing strategy for 3 brands across MEA
	Responsible for the E-commerce strategy for MEA - focus on 1P, 3P and D2C
	Drive Performance marketing for WAHL brands in online channels for MEA region
	Budget Planning, Budge management, Allocation and Reconciliation
	Instrument conversion points and optimize user funnels, mainly MQL to SQL
	Planning digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising
	Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
	Manage the external agencies used for Digital activations & Content creation
	Utilize strong analytical ability to evaluate end-to-end experience across channels and customer touch points
	Evaluate emerging technologies, and provide thought leadership and perspective for adoption where appropriate 
	Formulating strategies that harness sales-related insights, and strategies to encourage sales in our online store.
	Development of an influencer program to drive brand recognition and recommendation rates in the market

Trade Marketing, Digital & E-Commerce Lead - MEA

Electrolux

 Responsible for Marketing strategy of 8 brands, 7 Countries and 35 key accounts 
 Responsible for a marketing budget of more than EUR 2 million 
 Manage Marketing & Promotional plans for each brand, and define channel distribution plan 
 Responsible for the E-commerce strategy for GCC; focusing on Social media and content marketing 
 Manage 25 exclusive promoters, 4 Sell-out specialists, 1 Sales Analyst 
 Design and run sales incentive program for Retail and Kitchen studio channels, ensuring good ROI 
 Manage the external Agencies used for Trade marketing and field force sourcing purposes 
 Plan and execute promotional plan for each brand in the market, together with the distributor 
 Plan, design and Execute route to market for POSM materials for all product categories 
 Field force management: Promoters and Merchandisers based on store segmentation 
 Plan, design and execute Special Displays / In-store projects for OR and IR channel 
 Measure the in-store impact of marketing activities (based on ROI/KPIs) 
 Manage the development and deployment of all marketing collateral for ME market 
 Analyse Sell-out %, display %, DOS and NPS for own brands, and recommend corrective actions 
 Perform ABC store selection with cost to serve/profitability

Digital, E-Commerce & Trade Marketing Manager, GCC & Levant

 Responsible for market deployment for 8 brands, 7 Countries and 35 distributors 
 Responsible for E-Commerce strategy and sales for major brands in key markets of ME 
 Manage execution of promotional and activity plan for multiple channels 
 Manage E-commerce activation, listings and promotions for online channel 
 Analyse and build recommendations to drive shop floor KPI (display %, % of visibility, NPS rates) 
 Field force - day to day management of 25 promoters, 4 Sell-out specialists, 1 Sales Analyst 
 Responsible for the execution of the incentive program for field sales team for Built-In channel 
 Manage the external Agencies used for Trade marketing and field force sourcing purposes 
 Deployment of Trade Marketing activities in-store in collaboration with Marketing 
 Responsible for POSM route to market, Merchandising Planning & Activity calendars. 
 Manage Special Displays / In-store projects & Recommend tailor made activities 
 Measure the in-store impact of marketing activities (based on ROI/KPIs) 
 Supervise the deployment of POSM, catalogue, branding and other marketing assets 
 DOS and SISO analysis for major distributors in the region, and suggest action points 
 Perform ABC store segmentation with cost to serve/profitability

Digital & Trade Marketing Manager, Middle-East

 Develop processes to ensure optimized use of market data for effective decision making. 
 Manage external suppliers and internal networks as required. 
 Ensure high quality synthesis and analysis, providing in depth understanding, insights and trend indicators relevant to business decisions, taking into account the socioeconomic market trends. 
 Develop appropriate communications for key audience(s) and communicates outputs effectively 
 Analyze data sets from GFK, Euro monitor, Retail channels etc. and provide recommendations 
 Deliver KPIs for Data analysis and Market intelligence for external and internal contacts. 
 Develop new and standardize existing templates for retail market projects and initiatives. 
 Provide support and recommendations for improvements of KPI achievement rates 
 Work closely with team in understanding and formulating customized  data analysis dashboards

Business Analyst - Channel & Strategy, MEA

Samsung Electronics

 Reporting to the Head of Corporate marketing 
 Manage the deployment and day to day operations of MCS data management portal 
 Responsible for the effective implementation of the Retail Management System across GCC counties. 
 Co-ordinate with PICs & responsible for data collection 
 Manage local universe data - Outlets, Models, Re-sellers, Promoters & Relationships 
 Analyze multiple data sets from GFK and other channels to effectively manage PSI 
 Train the target users on the usage of the data collection software MCS. 
 Validate attendance and co-ordinate the incentive payment to the Promoters. 
 Setup & manage channel visibility across distributors and retailers 
 Manage system driven Retail data and deliver analysis as per the local market

Retail Analyst - Home Appliances

CAP Enterprise Solutions

	Develop new strategies and IT procedures to increase efficiency, enhance workflow and improve customer satisfaction
	Identify client requirements by engaging with the customers and perform requirement analysis 
	Design and program software tools as per client requirements
	Manage local universe for the retail landscape - Outlets, Models, Re-sellers, Promoters & Relationships
	Analyze data sets from various channels to effectively perform sales forecast and channel mapping
	Collects data by identifying sources of information; designing survey and collection methods.
	Organizes & present information by studying, analyzing, interpreting, and classifying data.
	Resolves retrieval problems by altering design to meet requirements.
	Prepares reports by collecting, analyzing, and summarizing information.
	Maintain databases of client data, which is in turn used to generate reports and presentations

Digital Marketing Specialist

Target Oilfield Services L.L.C

	Software Development C++, Java
	Module programming for Avizo
	IT Administration
	User/Active Directory Management
	Integrate software components and third-party programs
	Troubleshoot, debug and upgrade existing software
	Work with Petroleum engineers to design algorithms and flowcharts
	Execute code builds to test and production environments
	Fix bugs in existing code

IT Engineer

Experienced and result-oriented Marketing professional with 14 years’ experience in Trade/Retail Marketing, Digital Marketing & E-Commerce. Currently associated with WAHL Middle East & Africa, as Head Of Marketing - MEA.

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