Neha Kulkarni's Linkedin Analytics

I'm a brand strategist with 12+ years of experience shaping brands across diverse sectors, including CPG, retail, tech, SaaS, as well as D2C brands. I have helped guide the strategic direction of some of the most prominent national and global brands, including McDonald's, TikTok, Lipton, Tanishq and Britannia. I believe that a brand strategist needs to have both a strong grounding in brand theory, as well as a well-rounded understanding of the evolving media landscape, culture and the way consumers behave in relation to different categories. And that's the skill I have consciously been sharpening over several years. Today, along with my team, I offer independent strategy services to help businesses gain and retain their focus on consumers. Services offered: Brand positioning, Culture deep dives, Brand purpose workshops, content strategy, creative & communication strategy, GTM strategy Find my opinion pieces and articles on https://nehaklkrn.medium.com/