Watcho

Creating a New Brand in the  OTT Aggregation space.
Driving 360degree marketing initiatives to increase the user and subscription base for Watcho App
Developing Engagement and Retention Initiatives
One of the fastest growing aggregators, the brand has clocked in more than 4 Million subscriptions in a  span of 12 months

Marketing Lead

Ujala Cygnus

Handling additional responsibility to drive marketing and digital initiatives for Ujala Cygnus Hospital, Amar Ujala Limited’s foray into the healthcare space.
1. Worked upon the entire communication around acquisition of the healthcare chain
2. Created a full-fledged website with telemedicine and door delivery capabilities single handedly
3. Managing the outreach program for Sehat Clinics- an initiative of the Hospital’s foundation arm to provide primary health services to Tier 3 cities of India.
4. Associated with the group’s diversification into healthcare segment and managing brand promotion of the acquired hospitals.

General Manager - Brand and Corporate Communication

Amar Ujala Limited

To develop marketing strategies that will support the brands business growth in a highly competitive Hindi newspaper market for both B2B and B2C categories and accentuate in driving revenues from regional and national advertisers with equal focus on growth in circulation from right segments.

General Manager

Senior Manager

Deputy Manager

AUM Productions

Project: Science behind Miracles in Fictional Category
Client : Pilot Project for Doordarshan’s  Kisaan Channel
Profile :Organizing,  Coordinating  & liasioning  with stakeholders for execution of the Project

Assistant Producer

Dish TV

Senior Executive-Brand

HCL Infosystems Ltd

Executive  - Branding & Market Communication

HDFC Bank

Intern

A seasoned marketing professional with 15+ years of experience across diverse categories driving strategies for both D2C and B2B channels.
Currently leading brand building and marketing initiatives for OTT Aggregator brand.

Taplio

Neha Sikri's Linkedin Analytics

Neha Sikri

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