Women Marketers Collective (WMC)

Creator

Mondia Group

Group Marketing Manager

Intertec Systems

- Develop awareness of Intertec's brand in the consumer, employees and professional markets
- Accountable for rebranding, brand management, GTM, organizational change management, and strategic partnerships to expand globally
- Defining the global strategy and integrating the territory’s marketing plan by adapting it to the local markets
- Develop customer use case stories and build an engaged customer base. Work with Sales teams on scalable enterprise and develop marketing programs across multiple segments, channels, and partners
- Managing marketing activities in the country to present Intertec's line of businesses to end customers and to Intertec's distribution channel partners
- Setting up and leading marketing programs aimed at end customers, from large accounts to small and medium enterprises, and managing the channel programs
- Measuring the return on investment of each activity

Manager - Marketing and Brand Strategy

O.C. Tanner

- Headed Marketing, Business development and revenue generation efforts for South East, Middle East and Africa managing a team of BDRs, Content Marketers and Digital Marketers to oversee new client acquisition and retention, as well as digital media marketing strategy and implementation
- Integral member of the regional salesforce, and play a key role in delivering brand-enhancing marketing programs that generate awareness, interest, and action to drive pipeline growth, expand market penetration and grow the profits for O.C. Tanner
- Spearheaded demand gen and growth marketing campaigns, across multi-media channels (digital events, PR, digital ads, video, content syndication, email nurture), to grow brand awareness, drive customer acquisition and support revenue goals
- Developed and executed sales programs to grow our pipeline and increase sales. Created and implemented content syndication and email marketing campaigns, while also creating webinars and other marketing materials
- Conceptualized integrated programs both online and offline including custom events, sponsorships, webinars, lead generation activities multiple events & activities 
- Compiled and presented monthly, quarterly and annual reports to Global and Regional stakeholders

Senior Manager - Marketing Business Development

- Developed and executed marketing strategy for clients, including identifying target audiences, developing messaging, and creating collateral to support sales initiatives
- Collaborated with global internal and external cross-functional teams and customers, to create a large-scale event that was attended by over 2,500 senior executives across 6 cities in 2 weeks
- Mentored over 25 interns and developed a team of 5 from the ground up with all aspects of hiring and training 
- Partnered with local agencies in key markets and reduced marketing expenses by increasing quality

Manager - Marketing and Pre-Sales

Madison World

- Collaborated with media planners and brand heads for ideating and implementing creative strategies for ~29 Godrej brands. A few notable mentions include HIT Sand Art, Ezee Hugs, Subah Bolo GoodKnight

- Revived focus on innovation for an age-old organization like Godrej and received buy-in from senior leadership and earned 26+ industry awards for key account innovations

Account Manager – Integrated Marketing Communication (IMC) 

•	Conceptualized and executed the campaign for ‘Masterbrand 2.0’, a consumer connect initiative. The campaign achieved a 28% increase in brand recall with its strong visual presence across multi-media channels
•	Storyboarded and campaigned India’s first green movement reality show – Godrej Green Champions

Senior Executive – Integrated Marketing Communication (IMC) 

GroupM

Media planner with Mindshare. Responsible for creating media plans for Hindustan Unilever to reach desired audience segments, determining creative strategy for each campaign based on target, and developing media plans according to budget constraints. Working cross-functionally to develop advertising campaigns for clients including Kissan, Annapurna, Brown & Polson

•	Collaborated to launch a consumer engagement campaign for Kissan – HUL’s flagship Ketchup brand that has won over 35 awards in India and across the globe and is considered as a repeatable model to build brand love
•	Crafted media plans by understanding the target audience and campaign objective and successfully executed advertising campaigns to optimize spending and outcome
•	Developed and implemented media strategy, for advertising placement on television, radio, print publications, billboards, and digital media
•	Wrote reports analyzing campaign performance, including campaign demographics, key performance indicators, media performance, and campaign effectiveness

Media Planner

Led BTL Activation for Mondelez. Spearheaded offline strategy to help Mondelez increase exposure for new product launches, drive utilization for the current line of products and build and implement strategies on brand briefs by liaising with the media team
•	Developed and delivered trailblazing brand and trade activation plans 
•	Received 15+ industry awards for innovative campaigns across multiple 10+ brands of Mondelez 
•	Generated incremental revenue for Mondelez International with BTL Activation services including the creation of customized customer experiences, activation plans, and creative design.

Business Executive

Mygola

Content Writer

L&K Saatchi & Saatchi

Client Servicing

Webworkz Interactive

Market Research Analyst

Having spent years in the mainstream media industry working for B2C brands like Mondelez, HUL, and Godrej, I decided to switch to the other side and enter the world of Technology and B2B marketing. 

My ideals are to respect people, lead with empathy, focus on growth, and actively seek out new challenges. I am curious, passionate, and committed to live by these principles in everything I do.

If you want to learn more about me, I'd love to hear from you.
Email: nehaua07@gmail.com

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