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Hello 👋! I'm a B2B Fractional CMO and GTM leader. I help B2B SaaS startups grow and scale revenue, transform GTM motions, build brand, expand markets, overhaul digital marketing, optimize customer segmentation, and accelerate sales cycles. I work with Founders, CEOs, CROs, and CMOs to build businesses, achieve outcomes, and develop impactful teams. I'm hands-on, growth-focused, with an equal love for both strategy and execution. Over the past decade, I've led marketing + GTM for 6 early-stage HR Tech B2B startups, contributing to 3 successful exits (DCR Workforce, Utmost, etc.) 🚀. Most recently, I’ve been focused on helping founders identify areas for growth, and developing + implementing a marketing strategy to achieve that growth. My superpowers ✨ include: 🤸♀️ Quick seamless pivots 🗂️ Developing actionable, customer-centric, and data-driven plans ➿ GTM transformation 🎯 Keeping the focus on outcomes. 🪄 Modernizing and transforming marketing organizations 🧹 Turning chaos into order (including through funding rounds, M&As, and exits) 🔬 Experimenting and failing fast 🤖 Incorporating AI in marketing for efficiency, ROI, and productivity 💪 Excelling at early-stage startups with lean teams and budgets (i.e. scrappy marketing) ⚖️ Equal parts vision/strategy and hands-on execution and implementation 🔥 Defining/redefining categories, building ICP, positioning, segmentation, and messaging Industry Experience: Talent Tech, HR Tech, Ed Tech, Staffing & Recruiting, Cybersecurity I love to build and scale and am passionate about helping innovative early-stage B2B tech startups grow! I'm always game to work with a phenomenal team who've developed a market-disruptive product to help them successfully grow and hit their revenue and business goals! 📬 Let's connect! Add me as a connection, send me a DM, schedule a call!
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