I help Entrepreneurs build their brands offline and online through story-led marketing. Fractional CMO

I only work with founders who are done being the best-kept secret.

Third-culture kid. 51+ countries. Boardrooms on 6 continents.
I’ve watched world-class leaders with $10M+ businesses get overlooked- not because they lacked credibility, but because their story never caught up with their success.

That’s the invisible gap I close.

After 12+ years in marketing, brand strategy, and communications, I founded Magnetique Marketing, a consultancy and coaching hub for founders who want to turn credibility into currency and stories into strategy.

Because visibility isn’t vanity.
It’s strategy, legacy, and leverage.

My work lives at the intersection of storytelling, psychology, and positioning,  helping leaders design visibility systems that scale their reputation, reach, and revenue.

There are two ways I help founders do it:

The Visibility Atelier™: Done-For-You
For founders who want it built for them, not taught to them.
Inside the Atelier, my team and I become your private visibility architects, designing and executing the entire system that amplifies your authority.

We craft:
- Executive brand positioning.
- Thought-leadership content and storytelling systems.
- Done-for-you LinkedIn transformation.
- Media placements through my private journalist network.

It’s not about noise. It’s about presence.
You focus on leading, we make sure the world sees it.

The Visibility Architect™: Coaching
For founders and organizations who want to master visibility themselves and monetize their own story.

This coaching experience helps you:
- Build narrative equity that drives trust and revenue.
- Create content that feels human yet strategic.
- Turn lived experience into thought leadership that scales.

Because when your story changes form, not meaning, it becomes recognizable.
Repeatable.
Remembered.

Both paths lead to the same destination:
Authority that compounds. Visibility that endures. A story that pays dividends.

I believe visibility is the new reputation.
And the founders who learn to tell their story with precision, depth, and humanity,  will own the next decade of influence.

If you’re ready to stop blending in with brilliance and start being remembered for it let’s build the story the market can’t ignore.

The most expensive thing a founder can lose isn't money.

It's positioning.

Dubai has a way of reminding you that everyone here is building something.
But not everyone is building the same thing.
Some build noise. 
Others build names.

And in a city that rewards quiet conviction, deals rarely go to the ones who talk the most; they go to the ones people already trust.

Your reputation isn't built overnight.
It's built over repetition.

Being known for one thing. 
Shared in deliberate doses. 
Compounded over time.

I watched a SaaS founder go from cold DMs to warm intros in 90 days.
Not because he posted more.
Because he tightened his message to one sentence: "I help B2B companies turn churn into revenue", and said it everywhere until VCs started saying it for him.

That's how positioning works.

Here's the mistake most founders make:
They post to be remembered.
But memory fades.

They confuse visibility with credibility.
Real confidence is showing up when no one's watching. 
Saying the same thing in different rooms until it becomes the thing people associate with your name.

The best founders don't chase attention.
They shape perception.

The play is simple:
- Know what you stand for.
- Drop what doesn't serve it.
- Keep showing up until people quote you when you're not in the room.

When your message starts travelling without you, that's positioning.

Nehha A Bhhatiaa

storemakers-me

ewavelength-digital-marketing

Talks about #life, #success, and #motivation

The Best CEOs Have the Best Stories - Let’s Make Yours Impossible to Ignore | Storytelling Strategist Turning CEO Expertise Into $100K+ Opportunities (On Linkedin and Beyond)

Most people talk about their breakthroughs.

Almost no one talks about the versions of themselves they had to quietly outgrow to reach them.

This year taught me something uncomfortable especially if you’re the leader everyone looks to for answers:
Things don’t fall apart dramatically.
They fall apart quietly.

Through:
- Clients who drain more energy than they return.
- Strategies you’ve outgrown but keep repeating on autopilot.
- A public identity built around a version of you that no longer exists.

Quiet collapses never feel like breakdowns.
They feel like subtle misalignment the kind you tolerate because it isn’t painful enough to confront.

Working with CEOs and founders on their narratives, I see this pattern every time:
Your story starts expiring long before you do.
You evolve, but your brand stays frozen in an older chapter.
And that gap between who you are now and who the market still assumes you are is where momentum quietly dies.

You can outgrow your brand long before your brand admits it.

Most leaders hit this when three things converge:
- Their decisions mature.
- Their message stays the same.
- Their audience response plateaus.

That’s the signal your narrative needs an upgrade not more effort.
The rebuild is quiet too.

It’s:
- One boundary that shifts how you operate entirely.
- One “no” to an opportunity you’d have forced last year.
- One honest admission: “I’ve outgrown the story I’ve been performing.”

Here’s the shift leaders feel long before they say it:
→ Identity is strategy.
→ Narrative is positioning.
→ Alignment is authority.

You don’t need to say more.
You need to say what reflects who you’ve become.

If you’re quietly rebuilding your business, your brand, or yourself you’re not behind.
You’re refusing to shrink into rooms you’ve outgrown.
Transformation doesn’t arrive with fireworks.
It compounds silently until the person you’ve become no longer fits the story you’ve told.

That’s not loss.
That’s evolution.

Your turn: What’s one version of yourself you quietly outgrew this year  in business or leadership?

You’re Not Late, You’re Right on Time.

I started my business in my 40s. 

While everyone else seemed to have it figured out by 30, I was still travelling and exploring, building experience in 53+ countries.

Society has invisible checklists for women:
- Married by 25.
- Stable career by 30. 
- Empire built by 35.  

I missed every single one. 
For a while, I believed I was behind.

Then I learned something that changed everything: 
Founders over 40 are 2.3 times more likely to succeed than their younger counterparts. 
This isn’t because they have more time, but because they have more context.

When you’ve spent a decade pitching across cultures and industries, you stop guessing what people want. You understand how they think.

Here’s what a decade of detours actually gave me:  
→ Pattern recognition: I spot red flags and opportunities faster.
→ Emotional regulation: I don’t chase hype; I make calculated moves.
→ Credibility equity: My story builds trust faster than any ad spend.  

My resume isn’t traditional. 
I have over 10+ years in marketing and experience in boardrooms across six continents. 
That diversity is my strength.

It's how I help visionary leaders turn credibility into currency.
Your experience isn’t baggage. It’s brand equity.

So if you’re feeling behind, you’re not scrambling to catch up. 
You’re not starting over. 
You’re right on time for your story.

The depth you bring isn’t a liability. It’s your competitive edge.
Stop apologising for the winding road. Start owning the authority it built.

The world doesn’t need another carbon copy. It needs you.

In Dubai, competition ends where community begins.

At the Stakeholder Conference by TheHospitalityNetwork, that truth was impossible to miss.

In most cities, networking often feels like a transaction. 
Here, it feels like teamwork.

Conversations turn into collaborations. 
Introductions turn into ideas. 
People open doors for each other and celebrate when those doors lead to something bigger.

That's the thing about Dubai: deals move through trust, not timelines. 
People listen with curiosity, not an agenda. 
Success feels shared, not scarce.

After visiting 53+ countries, I've never seen a city where ambition and empathy coexist this naturally. 
That's why Dubai moves faster; collaboration is woven into how business gets done here.
Growth isn't a solo pursuit. It happens when someone introduces you to the exact person you needed to meet. 
When advice is given freely because someone remembers needing the same. When celebration feels genuine because there's room for everyone to win.

A heartfelt thank-you to Petvin Fernandes, Martina Bjorkenor, and the entire TheHospitalityNetwork team for creating a space that captured that spirit perfectly, where global vision meets human connection.

Most founders don't have a visibility problem.

They have a narrative problem.

Most founders don’t suffer from a lack of visibility.
They suffer from a lack of a repeatable narrative.

Over the last 18 months, I've coached CEOs worldwide.
Every time their growth stalls, it's rarely because their content is weak.
It's because their message is inconsistent.

One CEO I worked with talked about AI in January, leadership in February,
and fundraising in March. By April, his audience had no idea what he actually stood for.

Here’s what most won’t admit:
Visibility only compounds when your story stops changing every month.

When a CEO says “I’m not getting inbound,” the real issue is usually one of these:
1. No Core Belief:
If you can't articulate the one idea you stand for in a single sentence, your market won’t either.

2. No Signature Perspective:
You sound informed, but not distinct. 
Smart, but not memorable.
Qualified, but not irreplaceable.

3. No Proof Moments:
Expertise isn't what you know.
It’s what you’ve lived and can prove through specific, unrepeatable experience.

4. No Repetition Rhythm:
If your story changes every 30 days, your audience resets every 30 days.
You’re not building momentum.
You’re starting over.

Here’s the fix I use with every client:
→ One Belief (the hill you’ll die on).
→ Three Signature Perspectives (how you see the world differently).
→ Five Proof Moments (stories only you can tell).
→ Told in 30 different ways across 90 days.
That’s narrative infrastructure.

And once you build it, your story travels further than your content ever will.

If your insights aren't creating inbound opportunities yet, it’s rarely your ideas.
It’s your inconsistency.

Build the narrative. Visibility follows.

What people think LinkedIn positioning for executives is:
- Writing posts.
- Updating a profile picture.
- A bit of self-promotion.
- Posting three times a week.
- Waiting for the algorithm to bless them.

What it actually is:
- Value-driven interpretation.
- Community building with intention.
- High-intent profile optimisation.
- Authority built from lived expertise.
- Market research that never stops.
- Message testing without ego.
- Defined content pillars that create clarity.
- A consistent tone of voice.
- High-signal engagement.
- Long-term consistency.
- Framework-based thinking.
- Authenticity without oversharing.
- Copywriting that sharpens ideas.
- Storytelling that reveals judgment.
- Formatting that increases retention.
- Positioning rooted in differentiation.
- A solid offer that backs the authority you’re trying to build.

Here’s the uncomfortable truth:
A new profile picture and a posting schedule have never built executive authority.
Ever.
Executives win on LinkedIn not because they say more, but because they say what upgrades how the market evaluates them.

The shift from Vendor → Advisor and Forgettable → Unavoidable isn’t created by “activity.”
It’s created by cognitive authority:
The ability to make people think,
“They see the world the way I do, but clearer.”

That perception shift is the real differentiator.
Not volume.
Not aesthetics.
Not frequency.
The executives who dominate this platform aren’t playing the content game.
They’re shaping how their market interprets them- post by post, insight by insight, judgment by judgment.

That’s positioning.
And it’s earned.

No one moves to Dubai by accident.

They move because they’re rewriting their future long before they say it out loud.

After working with CEOs across the world, I noticed something that only happens here:
Dubai doesn’t just change your lifestyle.
It rewires your focus.

Not instantly.
But inevitably.

And the leaders who thrive here all experience the same three shifts- the ones most people never articulate.

1. Dubai forces focus.
This is a city where people don’t introduce themselves with job titles. They introduce themselves with ambition.
You’re not asked:
“What do you do?”
 but
“What are you building?”
Most CEOs have never been confronted with that question in their home markets.

Here, it’s the default.
Dubai strips away noise.
It sharpens priorities.
It turns vague ambition into focused execution.

2. Dubai compresses timelines.
A strategy that would take 18 months elsewhere takes 8 weeks here.
Not because people work faster but because belief moves faster.
You’re surrounded by people who treat goals like logistics, not dreams.
Big plans stop being “someday” and start becoming “Q2 deliverables.”
When the environment moves quickly, your narrative accelerates with it.

3. Dubai upgrades identity.
Almost every leader goes through the same sentence shift:
From:
“I’m growing a company.”
To:
“I’m building a legacy.”
That shift isn’t linguistic.
It’s identity.
And identity is the real engine of authority, especially on LinkedIn, where your narrative IS your positioning.

UAE National Day always reminds me of this deeper truth:
This country wasn’t built on predictability.
It was built on permission. 
Permission to imagine bigger, build faster, and become someone your previous environment wouldn’t have recognised.

Most CEOs don’t lack visibility.
They lack an environment that makes their next chapter feel inevitable.
Dubai does that.
Not by giving you an opportunity but by removing every excuse you once believed.

So if you’re here  building something quietly or boldly:
You’re not just living in Dubai.
You’re being rewritten by it.

Happy UAE National Day 🇦🇪

To the leaders rewriting their stories and the country proving what’s possible.

Your turn:
What belief did Dubai sharpen or rewrite for you?

I watched someone win a trophy Friday night, one they’d actually earned two years ago.

And it taught me a brutal truth about reputation.

The key difference?
Two years ago, almost no one outside their immediate project team knew their name.
That’s the gap most experts never manage to close.

Here’s what this made me see:
- Reputation isn’t instant.
- The award you celebrate today reflects the visibility you started building years ago.
- The opportunity knocking next month comes from the credibility you’re cultivating right now.

Too many treat visibility like a one-off event:
- A keynote speech.
- A post after a win.
- Or a profile update when job hunting.

But the leaders who keep getting invited to the table treat it as infrastructure.
Like emergency funds or life insurance, they build it before they need it.

I used to think this was performative.
Now I realise it’s survival.
If your expertise only exists in the room you’re in, you’re limited by who happens to be there.

But when your insight lives online:
In frameworks, people save,
In conversations you spark,
In the ideas people share,
Your reputation compounds quietly over time.

Last night was a powerful reminder:
The trophy is a lagging indicator.
The leading indicator?
Whether people expected your name long before it was called.

What are you doing today to build the reputation you’ll be proud of tomorrow?

PS: Huge thanks to Joaquim D'Costa and BNC Publishing, you always create something very special.

What people think “storytelling for CEOs” is:
- A nice origin story.
- A few inspirational quotes.
- A polished “lesson learned”.
- A fancy brand narrative.
- A motivational hook.

What it actually is:
- Pattern recognition.
- Emotional intelligence.
- Extracting proof from lived experience.

A cute story won’t build CEO authority.
A clear narrative will.

Most executives aren’t lacking experience.
They’re lacking extraction.

They know exactly what happened-
the deal that imploded,
the pivot that saved the quarter,
the hire that changed the trajectory.

But when they try to share it, it turns into either:
→ a vague platitude (“resilience matters”)
or
→ a long play-by-play no one can follow.

The posts that change careers aren’t inspirational.
They’re intelligent.

They make someone think:
“This person sees what I see and knows how to articulate it better than I can.”
That's authority.

And it doesn’t happen by accident.
It happens when you extract the signal from the story- the insight from the moment and structure it so it sticks.

Stop creating content.
Start creating context.

That’s how CEOs become impossible to ignore.

PS: 37 days left in 2025. 
Want to enter 2026 with authority that opens doors instead of content that gets ignored? DM me.

My mother earned more than my father, a doctor, in Saudi Arabia.

At a time when women couldn’t even drive. 
Long before “women in leadership” was a headline.

She paid for my education. 
Helped us buy properties. 
Built real wealth without mentorship, networks, or any playbook.

Growing up, she repeated one sentence that changed everything for me: 
“No matter how successful your husband is, always have your own money.”

Years later, working with founders across continents, I finally understood: Earned authority grows faster than performative confidence. 
Because people trust what’s lived, not what’s projected.

My mother built the kind of authority every founder wants today:
- Grounded, not attention-seeking.
- Felt, not forced.
- Recognised, not announced.

She didn’t need LinkedIn. 
She didn’t need content. 
She didn’t need permission.

Every visibility and positioning lesson I teach comes from watching her: 
Her self-trust. 
Her clarity. 
Her power to command respect in rooms where she could have easily shrunk.

Financial independence isn’t rebellion. 
It’s dignity. It’s protection. It’s choice.

Leaders who win today aren’t the loudest. 
They’re the ones whose presence feels earned the moment they speak.

PS: What’s one belief about success your parents gave you that still shapes how you lead?

LinkedIn isn't hard.

You've just been taught to play the wrong game.

Years ago, I watched smart, accomplished leaders struggle here. 
They'd post sporadically, second-guess every word, then wonder why nothing landed.
The issue wasn't expertise. It was approach.

LinkedIn ≠ Instagram (not about aesthetics).
LinkedIn ≠ Twitter (not about hot takes).
LinkedIn ≠ TikTok (not about fleeting trends).

LinkedIn rewards one thing: The right message, delivered consistently.

Most professionals overthink the platform and underthink the message.

When I partnered with Ainsley Duncombe, the BEST real estate CEO in Dubai, his "good" day meant 711 impressions.

Sharp insights. Strong perspective. No system.
We didn't chase virality. We built a process.
Six months later, his post impressions even crossed half a million.

But the real win? 
The opportunities that followed:
- Strategic partnerships. 
- High-value investors interested. 
- Premium clients reaching out directly.
That's what happens when the right people see the right message.

Our shift:
- Random posting → Strategic cadence.
- Writing for everyone → Speaking to someone specific.
- Chasing engagement → Building authority.
- Guessing what works → Executing with precision.

LinkedIn isn't saturated. 
It's waiting for leaders willing to speak with substance, not volume.

Want proof? 
See how the right approach transformed a CEO's visibility (and business). Follow Ainsley Duncombe.

Your turn: What's one thing you wish you'd known about LinkedIn earlier? 👇

The 10 Uncomfortable Investments That Built My Authority (Part 1).

Everyone sees the polished presence now. 
Nobody saw what it cost to build it.

Here's what moved the needle:
1. Bought back my time:
 $1K+/month outsourcing. Freed 40 hours for positioning systems, not laundry, cooking, cleaning.

2. Chose silence over networking: 
Weeks in quiet Airbnbs. Positioning crystallizes in solitude, not conferences.

3. Reprogrammed my subconscious daily:
 Subliminals, affirmations, visualization. Authority is 80% mental.

4. Optimized my biology:
Strategic nutrition, workouts, nootropics. Your brain is your business asset.

5. Tracked obsessively:
Revenue/hour, energy output, impact metrics. What gets measured gets optimized.

6. Set terrifying prices before having credentials:
 Lost prospects. But clients who said yes got transformative results.

7. Invested thousands in coaching:
 Doubled my revenue within months.

8. Built infrastructure prematurely:
 CRM, proof library, systems,ready before I needed them.

9. Paid for high-level access:
 Premium networks and strategic relationships that felt expensive but opened doors.

10. Protected my focus ruthlessly:
 Said no to "opportunities" that didn't serve my positioning.

Did people question my choices? Absolutely.
But here's what they missed: Every uncomfortable investment bought me leverage.

Authority isn't built by the most talented. 
It's built by people willing to make strategic bets on themselves before anyone else believes in them.

PS: What investment are you avoiding that could 10× your visibility?

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