Nelson Disanto's Linkedin Analytics

I scale brands into billion-dollar empires by blending performance branding, data-driven digital commerce blueprints, and brand-building strategies that elevate global brands to new heights across MENA, Europe, US, and APAC regions. With over 18+ years of global marketing leadership , digital transformation, and eCommerce initiatives for Fortune 500 companies like Procter & Gamble and Nestlé, I specialize in crafting performance-driven marketing strategies that balance short-term profitability with long-term brand building. I have successfully led teams through market expansions, digital transformations, and innovative branding strategies that generate significant market share growth. 𝐖𝐡𝐚𝐭 𝐈’𝐯𝐞 𝐀𝐜𝐜𝐨𝐦𝐩𝐥𝐢𝐬𝐡𝐞𝐝: • Elevated Oral-B’s online market share from 50% to 75% at P&G, generating over $1B+ incremental revenue, transforming the brand into a digital powerhouse. • Spearheaded Assembly MEA’s strategy, securing $2M in new business, and launching 7 digital services that revolutionized the agency’s offering. • Increased Oral-B’s market share by 20 pts across MEA, delivering $100M incremental (CAGR 147%) in 3 years. • Led Nescafe’s digital commerce strategy, achieving 100% adoption across 13 EMENA countries, and earning the Best Digital Commerce Marketing Plan company-wide award. 𝐇𝐨𝐰 𝐈 𝐁𝐮𝐢𝐥𝐝 𝐁𝐫𝐚𝐧𝐝𝐬: Performance Meets Purpose Through Performance Branding, I develop strategies that balance short-term profitability with long-term brand building setting brands up for sustained success in fast-paced digital markets. By leveraging data-driven insights, MarTech, and innovative approaches, I deliver ROI while building brand equity and driving market share growth. 𝐋𝐞𝐚𝐝𝐞𝐫𝐬𝐡𝐢𝐩 𝐏𝐡𝐢𝐥𝐨𝐬𝐨𝐩𝐡𝐲 As a hands-on leader, I focus on cross-functional leadership, ensuring alignment between marketing, finance, and product teams to achieve measurable results. I’m passionate about mentorship, fostering talent and empowering teams to innovate and succeed. My leadership centers on optimizing integrated marketing, enhancing customer experience, and driving strategies that align with P&L goals. For me, leadership is about delivering long-term brand equity while achieving immediate results. Visionary Leadership for the 𝐅𝐮𝐭𝐮𝐫𝐞 𝐨𝐟 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 I believe the future of marketing lies at the intersection of technology and human connection. My mission is to transform brands through a blend of data-driven insights, innovative strategies, and a relentless focus on consumer needs and authenticity.