Lyra Wellbeing (fomerly ICAS) 

The Middle East and North Africa’s leading workplace mental health and well-being services provider.

Drive business through strategic communication.

Enhance the culture of health and wellness within organisations by establishing a holistic approach to well-being aimed at reducing absenteeism, presenteeism and healthcare costs while simultaneously increasing employee productivity and morale.

Proactively identify market trends to develop value propositions for new or added-on business opportunities.

Business Development Manager

NerryFit Yoga

Yoga teacher, writer, and creator of https://nerryfit.com. Offer classes that range from beginner to advanced poses, breathing exercises, and meditation. In addition, develop yoga programs tailored specifically for people of determination, such as "Wheel Power," a class designed for wheelchair users.

Also, a published writer with a focus on health and wellness. A weekly columnist in Gulf News newspaper, the Middle East's largest English-language daily newspaper for "Yoga With Nerry and also contributed articles to various international titles, including  VOGUE Arabia Harper's Bazaar, Condé Nast Traveller, ELLE Arabia and regional publications like HIA, The National, and among others.

Yoga Teacher and Well-being Writer

Developed analytical and creative campaigns, media outreach, and event planning strategies to achieve business objectives for health and wellness brands. The brand exposure resulted in substantial traffic and business growth throughout the pandemic.

Strategic Communications Consultant

Wallis

Developed sophisticated media strategies and delivered high-volume, multi-platform placements across the entire client roster of the agency. Managed the annual client editorial calendar, as well as long-term opportunity planning. Arranged high-profile interviews and media appearances for clients in addition to producing compelling news stories and media pitches.

Cleveland Clinic Abu Dhabi and Healthpoint Abu Dhabi
Both part of Mubadala's network of world-class healthcare providers.
Developed successful public awareness programs to raise their respective profiles and helped to establish their presence as thought leaders in the industry.

Majid Al Futtaim Properties	
Region’s largest shopping mall developer. 
Launched more than 10 malls and redevelopments - (UAE, Oman, Bahrain) 

Fashion Forward Dubai 		
Iconic fashion platform with more than 30 global and Middle East fashion brands.
Led a PR program to launch the fashion platform in the region for emerging and established designers. 

COYA Dubai
Internationally celebrated contemporary Peruvian restaurant
Developed engaging brand stories and CSR initiatives that resonated powerfully with target audiences and resulted in widespread media coverage.

La Petite Maison		
World-renowned French restaurant
Orchestrated public strategy to launch the brand in the UAE, culminating in the restaurant being recognized as one of the World’s Best Restaurants by S.Pellegrino and Acqua Panna.

Just Falafel, Dubai					
UAE-based street food retailer 
Managed communications to build brand awareness. The resulting press coverage helped them become a global phenomenon and Middle East success story, including rapid growth in the UAE and expansion into key international markets. 

Additional Clients:  Club Social, World Future Energy Summit, Art Dubai, Christie’s ME, Meet d3, Le Meridien, Burj Al Arab, Wild Wadi Waterpark, Rocco Forte Hotels, GITEX

Public Relations Consultant

Saleh Al Hamad Al Mana Co.

One of the leading automotive traders in the region and the Exclusive Agent for Nissan, Infiniti and Renault 

Produced marketing reports after gathering, analysing, and summarising information about the market, the customer, and the competitive landscape.

Prepared, analysed and provided support to the Marketing Director for establishing the marketing plan and strategy by preparing sales forecasts, customer and sales satisfaction surveys (CSI - Service) and SSI - Sales Satisfaction Index, setting objectives for promotional events and updating advertising calendars.

Delivered campaign objectives, timelines, and deliverables to the sales team and provided instructions for use or promotion.

Marketing Executive

CWC Group of Companies

A leading interior and architectural furnishing company in the Philippines for the past 30 years. Sole distributor of DuPont™ Corian.

Managed all aspects of DuPont™ Corian marketing and sales, including presentations, negotiations, and delivery. In addition, provided training to newly hired account executives.

Senior Sales Account Manager

On a mission to make life on Earth better.

An advocate for mental health, a workplace well-being specialist, a communication strategist, a writer, and a yoga teacher.

Strategic thinker with over 20 years of experience in public relations, business development marketing, and event management, combining strong analytical abilities, cutting-edge messaging, relationship management skills, and the desire to deliver high-impact results and change lives is a core element of my work.

Also, a yoga teacher committed to guiding others toward inner transformation and well-being. www.nerryfit.com

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