Niall Sullivan's Linkedin Analytics

I have over 8 years of experience in B2B/SaaS marketing, with a focus on creating and executing scalable content programs that generate demand, pipeline, and revenue. I have a proven track record of delivering successful marketing campaigns and projects for complex and technical products, such as predictive maintenance, ERP, shipping, and online collaboration platforms. My current position is Head of Marketing, Senseye Predictive Maintenance. My results: - Implementing a new demand generation led and scalable content approach with a focus on pipeline creation and revenue instead of leads, MQLs etc. (Senseye) - This lead to increased pipeline month on month and quarter on quarter, despite 1 less team member and 40% decrease in marketing budget. (Senseye) - Built the marketing function from scratch, with a remit to shift the focus to an inbound, content and demand generation led approach. (Consignor) - Leading the marketing integration from Senseye to Siemens, while keeping the day-to-day business running smoothly. - Host of the Trend Detection podcast achieving month on month listener growth I am an experienced podcast host and enjoy sharing my insights and best practices on B2B marketing, creating content at scale, team management and leadership. Book a chat with me here: https://calendly.com/niallsullivan119/30min